Readers of Blog P.I. probably don’t venture very far into the tech blogosphere (a.k.a. the first blogosphere) but one of its higher profile, more controversial sites, is Valleywag. It’s another title owned by Nick Denton’s Gawker Media, where since February of this year, editor Nick Douglas (formerly of publicity stunt-turned-blog Blogebrity) has chronicled the embarrassing hygienic deficiencies of Google’s top brass, suspicious promotional practices of Google’s founders, and… some other stuff about Google, as I recall. But I kid. It’s a fun blog — Wonkette for the IT department. Or, it was until today.
Sometime over the weekend, Denton dismissed Douglas from the site, implemented a new layout, new typesetting, and apparently a new focus (more money, less sex). Here’s what it looked like yesterday:
And what it looks like today:
Moreover, Denton has installed as interim blogger none other than himself. Which could work — he was a tech journalist prior to being an entrepreneur, and was an early, uh, blogebrity himself (if you remember Glenn Reynolds linking favorably to Denton’s hawkish post-9/11 proclamations, pat yourself on the back).
However, here at Blog P.I. we make no bones about getting a kick out of comment sections that turn on the site’s bloggers, and the reaction to Denton’s first post is truly something to behold. Some of the better responses:
Come on. Valleywag can spill the beans on every other “change in employment,” but you try to pass this crap off when Nick Douglas leaves? What gives. You say, “letting him go” which typically means fired. You can do better than that.
Funny, the design was one of the few in the Gawker empire that I liked. Now I’m not sure which of your generic, overlapping sites I’m on. I guess I’ll just have to deal.
How many photoshop filters had to throw up before you got that logo treatment? It may be the single most ugly thing I have ever seen in my life, and I just saw the “Naked Jen” flickr set from Dave Winer.
Oh, and IBM just called from 1955, they want their Courier font back.
The new site design sucks balls. As for Nick leaving, it COULD be a breath of fresh air (I grew tired of reading The Michael Arrington and Jason Calcanis Show), but you’re already on thin ice due to the less than forthcoming nature of the announcement.
well, it was a nice ride. ass design + letting go of your most valuable asset + renewed focus on crap people care even less about = removal from my daily web surfing routine. best of luck to both of you Nicks!
Before Spiers stopped talking to me, she once offered advice about the prospect of working for Denton or Calacanis: (I’m paraphrasing here) “It’s the old lesser of two evils thing, but at least with Jason you’re gonna get someone who is completely honest and won’t stab you in the back.”
I think this post needs more context. Who is this Nick Denton person and why should we care?
And elsewhere, tech bloggers are none too pleased, either. Here’s Zooomr evangelist Thomas Hawk:
Denton refuses to spill the beans. Was Douglas fired? Did he quit? Douglas is a pretty young guy so I doubt the old “he’s taking time off to spend more time with his family,” line works. Denton should know better than to offer us a weak, “Nick Douglas, the kid we plucked from college to launch Valleywag, will be a great journalist. And we will look stupid for letting him go.” … So you are saying he was fired? Or was he not fired? Very, very weak for a gossip blog Denton.
Ethernet inventor Richard Bennett looks at it from a different angle:
It’s probably a step closer to relevance, but still has a long way to go. … The editor was some pimply-faced teenager from Pennsylvania who had no clue about Silicon Valley life (and still doesn’t), the mix of stories is too sophomoric and Google-centric, the comment policy is bizarre, and the design was too hard to read. The new design is even worse, using a faint monospaced font, the comment policy remains the same, Denton is the temporary editor, and the story mix remains to be demonstrated.
And he’s not alone — Matthew Ingram updated a critical post to praise Denton’s later report on mega-sites Fark and Digg ditching John Battelle’s Federated Media for a new ad network run by Maxim (yes, that Maxim). It’s a new direction, for sure. Whereas Gawker, Defamer and Deadspin reign as the definitive gossip sites for NYC media, Hollywood and professional sports respectively, Valleywag wouldn’t be considered a rival to, say, frequent Douglas target Michael Arrington of the hugely popular TechCrunch. It looks like Denton wishes to compete with Arrington, rather than merely antagonize him. And Denton certainly has the connections to make that work. But Douglas’ Valleywag was something different. Denton’s Valleywag, not so much.
Meanwhile, lit fic crit Edward Champion keeps things short and sour:
Nick Douglas has apparently been shitcanned from Valleywag and all I got was this crummy T-shirt (and one of the worst blog designs I think I’ve ever seen).
As I always say about this time: Tough crowd. But that’s the blogosphere for you, and if anyone’s developed an epidermal layer strong enough to withstand this onslaught, it’s Denton. And if there’s anything serious to be said here, it’s that the blogosphere expects accountability and openness from its counterparts in cyberspace as well as its subjects/targets in meatspace. That’s one thing you would think Nick Denton would have figured out by now.
P.S. For what it’s worth (and I realize it may not be much) I was among the first to notice Blogebrity when the site launched as a preview of an alleged blog equivalent of People Magazine speculate about what it was way back when it launched in May 2005. I would also add that I was among the first to report the truth — it was an entrant in the first Contagious Media contest — although I believe I was the only political blogger to pay it any attention at all. History repeats itself.
Update: Via 10 Zen Monkeys, I learn that I didn’t read far down enough to find the actual best comments to Denton’s first post:
JasonCalacanis: Someone tell little Nicky that I have a job for him running NickDenton.net: all Denton all the time. NickDouglas: Jason, calling me “little Nicky” is an AWESOME way to make me consider a professional relationship with you.
If there’s an Adam Sandler joke to be made here, I don’t know what it is.
Second Update: Wisely, Valleywag has dropped the use of Courier in the regular copy.
And again via 10 Zen Monkeys, the truth comes out: Douglas was indeed fired, apparently for trying to lure News Corp. (!) into suing Nick Denton. Can’t say that sounds unreasonable.
But as I added to the comments at the end of the linked post, I recall when Denton launched Defamer in early 2004, Mickey Kaus quipped:
Why not go all the way and call it Defendant!
Can’t say that doesn’t sound like Denton’s ethos caught up with him.
2 Responses to “Yea, Though I Walk Through The Valleywag of the Shadow of Death…”