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Wisdom Before it Was Conventional

Yesterday was the end of an era in Washington, and though it did not pass unnoticed, I would be remiss if I didn’t note that yesterday’s edition of The Hotline was the last one edited by Chuck Todd, who will soon assume the duties of political director at NBC News.

It’s hard to underestimate the magnitude of this change.

When I arrived as an intern at the tail end of the ‘02 cycle, the Hotline was purely an insider’s accessory — wielded by consultants and congressmen in green rooms, lobbyists in cabs and Hill staffers on lunch break. Chuck himself would show up occasionally on the late, lamented “Inside Politics” while most of the staff would check out shortly after deadline, off to fill another watering hole until starting over again at 4:30 a.m. the following day.

But Chuck had bigger things in store for The Hotline, including plans to expand its influence and reach non-subscribers. For one, The Hotline struck an agreement with liquor distributor Diageo to conduct regular opinion polls (alas, no cases of Crown Royal ever appeared on the third floor of Watergate 600). The public debut of The Blogometer was part of this plan, as was Hotline On Call, now one of the top Beltway news blogs (Marc Ambinder writes it, but Chuck hired him to write it). Once CNN had canned “IP” Chuck appeared more regularly on MSNBC, which eventually struck a deal to share and promote content from Hotline and National Journal on a new website, politics.msnbc.com. Then early this year he launched another project he’d been working on for a long time, the Hotline Political Network. And already he’s walking away, on to another challenge.

Of course, I owe a lot to Chuck. He gave me some of my best early assignments — covering the 2003 California recall, the collapse of the Howard Dean campaign, and then of course the blog beat — it was Chuck who realized this blogging hobby of mine could actually have some value to The Hotline. So I feel pretty safe saying I wouldn’t be doing what I am now without him.

Which brings me to the fun part of this post. While I can’t say I made Chuck Todd famous, I can say that I brought him to a new level of public recognition. A year before Time Magazine made “You” their Person of the Year (ahem) they had another gimmick running: anyone could submit a photo on the Time website and upon approval, your picture would play for a few seconds on a Times Square billboard. Me, I uploaded Chuck. And I still have the picture:

Chuck Todd, Times Square Person of the Year

Update: The Hotline doesn’t have a replacement new editor yet, so what does the masthead look like?

Chuck Todd, Goatee Model

We’ll see if NBC News will agree to let him continue in that capacity. But today’s Last Call, now that was the final indignity:

Chuck Todd, Overserved

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1 Response to “Wisdom Before it Was Conventional”


  1. 1 Brad Levinson

    Ah, yes. The famous “Chuck Todd” Times Square picture. What was so amazing about that gimmick was the e-mail that they sent showing the picture displayed. Kind of like an extremely high-tech version of the “log flume” picture stand at every amusement park.

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