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The New Hotlineness

I’d been hearing the rumors for a few weeks but, finally, the new National Journal site design has had its debut. But on a Friday?

In Washington, bad news always gets released on Fridays. The idea is to bury it just as the week’s traditional news cycle is winding down — as reporters are racing to get out of, or heading out on the, town.

Is that what’s going on here? Here’s the page specific to The Hotline, so you be the judge:

The New Hotline website design on National Journal

It’s certainly much more modern than the National Journal website of old (see below right). You can’t tell from the screen shot, but there is just as much actual content on the page; it’s just been pushed below the fold. Now it resembles nothing so much as a wonkier version of Slate (which has had its own disastrous redesigns, not that I’m calling this one disastrous).

But that red is so neon it looks like it belongs on the cover of Wired, and for the moment it clashes badly with the colors of the sponsor’s advertisement.

Classic (Old) Hotline website designIt also looks odd next to the darker red, which is more representative of the colors used across the site. Indeed, click over to Congress Daily and National Journal (aka “The Magazine”) and you may think you’re losing your eyesight.

On the other hand, I count two links to my old online column/daily blog report, The Blogometer, apparently the only National Journal feature with two links on this particular page. That alone is enough to get a thumbs-up from me.

Well done, National Journal!

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