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	<title>Comments on: The Google Primary I: Paying, Or Not Playing</title>
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	<link>http://www.blogpi.net/the-google-primary-i-paying-or-not-playing</link>
	<description>Putting the blogosphere under a magnifying glass</description>
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		<title>By: Extreme Mortman &#187; Surrendering Google AdWords Is Not An Option - Just When You Thought it Was Safe to Take Politics Seriously Again</title>
		<link>http://www.blogpi.net/the-google-primary-i-paying-or-not-playing/comment-page-1#comment-56088</link>
		<dc:creator>Extreme Mortman &#187; Surrendering Google AdWords Is Not An Option - Just When You Thought it Was Safe to Take Politics Seriously Again</dc:creator>
		<pubDate>Thu, 12 Apr 2007 17:18:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogpi.net/the-google-primary-i-paying-or-not-playing#comment-56088</guid>
		<description>[...] Our incomparable colleagues at Blog P.I. have done yeoman&#8217;s work in reporting the use of Google AdWords in the presidential campaign.  Phrases are the obvious next step, and McCain seems to be leading the way.  &#8220;Audacity of hope,&#8221; for instance, leads to an Amazon ad, but not to Barack Obama.  Likewise &#8220;inconvenient truth&#8221; and Al Gore, and &#8220;September 11&#8243; and Rudy Giuliani. [...]</description>
		<content:encoded><![CDATA[<p>[...] Our incomparable colleagues at Blog P.I. have done yeoman&#8217;s work in reporting the use of Google AdWords in the presidential campaign.  Phrases are the obvious next step, and McCain seems to be leading the way.  &#8220;Audacity of hope,&#8221; for instance, leads to an Amazon ad, but not to Barack Obama.  Likewise &#8220;inconvenient truth&#8221; and Al Gore, and &#8220;September 11&#8243; and Rudy Giuliani. [...]</p>
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		<title>By: e.politics: online advocacy tools &#38; tactics &#187; Quick Hits &#8212; April 10, 2007</title>
		<link>http://www.blogpi.net/the-google-primary-i-paying-or-not-playing/comment-page-1#comment-55718</link>
		<dc:creator>e.politics: online advocacy tools &#38; tactics &#187; Quick Hits &#8212; April 10, 2007</dc:creator>
		<pubDate>Tue, 10 Apr 2007 21:13:42 +0000</pubDate>
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		<description>[...] Blog P.I. tweaks his Magnum moustache saucily before looking at which candidates are buying Google ads on their own names AND those of their rivals (sneaky &#8212; me likie). [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog P.I. tweaks his Magnum moustache saucily before looking at which candidates are buying Google ads on their own names AND those of their rivals (sneaky &#8212; me likie). [...]</p>
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		<title>By: The Google Primary II: Buy Your Rivals at Blog P.I.</title>
		<link>http://www.blogpi.net/the-google-primary-i-paying-or-not-playing/comment-page-1#comment-55242</link>
		<dc:creator>The Google Primary II: Buy Your Rivals at Blog P.I.</dc:creator>
		<pubDate>Mon, 09 Apr 2007 16:48:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogpi.net/the-google-primary-i-paying-or-not-playing#comment-55242</guid>
		<description>[...] Archives        &#171; The Google Primary I: Paying, Or Not Playing [...]</description>
		<content:encoded><![CDATA[<p>[...] Archives        &laquo; The Google Primary I: Paying, Or Not Playing [...]</p>
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		<title>By: Kari Chisholm</title>
		<link>http://www.blogpi.net/the-google-primary-i-paying-or-not-playing/comment-page-1#comment-55005</link>
		<dc:creator>Kari Chisholm</dc:creator>
		<pubDate>Mon, 09 Apr 2007 03:46:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogpi.net/the-google-primary-i-paying-or-not-playing#comment-55005</guid>
		<description>Bill, nice post.  I&#039;ve responded with my own thoughts over at Politics &amp; Technology - &lt;a href=&quot;http://www.politicsandtechnology.com/2007/04/using_search_ad.html&quot; rel=&quot;nofollow&quot;&gt;Using search advertising effectively&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Bill, nice post.  I&#8217;ve responded with my own thoughts over at Politics &amp; Technology &#8211; <a href="http://www.politicsandtechnology.com/2007/04/using_search_ad.html" rel="nofollow">Using search advertising effectively</a></p>
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