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Tag Archive for 'Atrios'

When Online Advertising Tanks, What Happens to the Blogosphere?

My NMS colleague Simon Owens’ latest PBS MediaShift column takes on the state of online political advertising in the “double whammy” for bloggers and ad brokers in an off-year for politics that happens to be occurring in the middle of a recession. Here he talks to Henry Copeland, founder of Blogads and a friend of Blog P.I.:

“Everyone looks at the numbers and says, ‘Wow, advertising is growing 20 percent a year online,’ and they get really excited about that,” he said. “But most of that growth is cost-per-click — it’s Google, it’s AdWords, it’s AdSense. So display advertising stopped growing a year ago, and the problem is the number of impressions online doubles roughly every year, and so you have this gigantic overhang of supply, and demand has not only stopped growing anyway but is also definitely down in a commercial sense. Put it all together and it’s kind of a perfect storm.”

I asked him whether the Democratic administration and the billions of dollars in increased government spending were providing any new markets for ad buys. He wouldn’t discuss the specifics but confirmed that they were seeing some strong pockets of interests in affected industries and interest groups.

The closing of Pajamas Media, Copeland said, was definitely good for Blogads. When the conservative network launched, it managed to swipe several major conservative bloggers, leaving only a handful of the larger ones behind. Copeland told me that, starting in April, conservative blogger Michelle Malkin will be returning to Blogads.

Indeed michellemalkin.com is back from Pajamas Media. Of two display slots on her site, one ad is running in the $450/week slot, though the $1,500 premium slot remains unfilled. However, this pattern could be seen long before the recession hit, and it’s always been my suspicion that the premium account is meant to sticker-shock buyers into believing the lower slot a bargain, while making the occasional big score from a flush-with-cash advertiser buying out the category.

I digress.

The Malkin-owned Hot Air however is not coming back to Blogads, not yet if at all. That site is running Google display ads as well as ads from Intermarkets, which handles Drudge Report and a few other political sites with less-Niagaran traffic.

Also quoted in Owens’ column is Chris Bowers of Open Left, who also goes through Blogads. Here’s what ad column on his site looked like on Friday:

openleft-blogads

I say that because as of Saturday afternoon, they’ve thrown a display ad that wasn’t in there before. Those displays can’t be bringing in a great deal of money. I’ll bet more than anything they’re running just to keep up the appearance of healthy advertising, and hopefully lure other advertisers into the column.

dailykos-blogadsMeanwhile back on Bowers’ former site, MyDD, Jerome Armstrong is keeping the lights on with Google ads, Jane Hamsher’s CommonSense Media and something I’ve never heard of called Pulse 360 that nonetheless has an impressive network. Its Blogads slot remains on the site, unfilled. Two years ago, that would have been unthinkable. At Daily Kos, long one of Blogads’ top earners, Markos Moulitsas has had a diversified pool of ads for some time; today premium Blogads slot is unfilled, one flash-based display ad occupies the (almost-identically placed) lower slot, and just one traditional Blogad (JPG/GIF + a few lines of text) is running (pictured at right). That’s Markos Moulitsas’ latest book, as if you needed me to tell you that. I presume that Daily Kos today is earning significantly less than its election-season peak.

What about Blog P.I.? I haven’t sold a Blogads slot in months, but then again, I almost never do. My traffic may be better than Michael “Heckuva Job” Brownie’s, but I consistently rank near or at the bottom of the Political Insiders Advertising Network. What can I say? I write for a very niche audience when I have the time and inspiration. That’s no way to build an audience, and consequently no way to build an advertising base.

I wonder if this slowdown and possible leveling-off of blogging as a business could bring back some of the amateurism of the blogosphere — a tradition Blog P.I. upholds proudly, if occasionally, at least until someone is willing to pay me to do this (though I am grateful to NMS for hosting this site). Until that time, I’d like to see an ascendance of long-form blogging from experts. More analysis, less attitude. More Ed Feltens and fewer Duncan Blacks.

This is an especially good time for it, as back-and-forth discussions and quick-hit commentary is already moving to Twitter. Of course we’ll need someone to pick out the best stuff, like Memeorandum but with an eye for quality. Just as Silicon Alley Insider suggested yesterday, a curator’s approach to content could be where editing as a profession is going.

Of course, for that you need money too, and money will be scarce over the coming year, which is why I think we will see less blogging for dollars and more blogging for ideas. It will be painful for many, and already has if you consider Gawker’s contraction. But it might be a worthwhile thinning of the herd. And there will be plenty of time to blog for dollars when the Dow is back over 10,000.

Practicing Politics in the Twitter Era + Using #TCOT vs. No Hashtags Whatsoever

Practicing Politics in the Twitter Era: If we are to speak of the age of online politics — and I am not certain that we should — let’s say we’ve lived through the Blog Era (2001-04), the YouTube Era (2005-08) and now we are in the Twitter Era (2008-?). This screen shot of a blog post at Media Matters (of all places) juxtaposing tweets from Newt Gingrich and Matt Cooper — proof alone that everyone in Washington is using Twitter — provides a useful snapshot of the how Twitter works alongside the blogosphere (rumors of its death still exaggerated) in moving political messages online:

Zing.

So the Right had a vibrant ’sphere in the post-9/11 Warblogging Period, which drifted after the 2004 election, as frustrated soon-to-be-ex-Pajamas Media bloggers can tell you. The Left owned the YouTube era, which happened to coincide, not coincidentally, with President Bush’s second term. Their political blog infrastructure was developed largely on the participation of bloggers and blog readers, not anyone using Twitter yet, most of the time because Twitter did not exist or see any significant usage until SXSW 2007. (You know who I can’t find on Twitter? MoveOn.)

For at least a year now, the Right again has been leading the way on an Internet-based communication platform. So far it’s to organize for Conservatism somewhat broadly as a unifying cause. Top Conservatives on Twitter is not quite a MoveOn for the Right — a whispered-of but ultimately mythical animal not unlike the “Party-in-a-laptop” idea popular with some Neoliberals — but it could have more value as a list than Gingrich’s own Drill Here, Drill now efforts and even the (also short-time) #dontgo message it spawned last August.

These new conservative projects are often built around Twitter itself. Sometimes this results in really annoying tweets, but at this point the right is doing more interesting things in this space. Twitter is smaller than Facebook, but makes up for it in volume of press hits (hopefully someone with Nexis can back this up for me) and news reports that its traffic is about to go all hockey-stick. Maybe it will go Galt as well.

Conservatives also have other, much older infrastructure whose blogging component counts a few successes but still relies on decidedly Web 1.0 websites, and so hasn’t taken as big a hit in the Great Blog Crash of 2008-09. And like companies of the dot com crash (including Google itself), the concepts and websites that clawed their way out of the rubble did not and will not bring back substantial returns in the short run.

Twitter, by its sheer simplicity, is kind of a Long Tail product in that we can (and often seem to actually do) use it in spare moments between the day, which means its audience could approach that of e-mail (especially since, you know, you need an e-mail account to join Twitter). Either could build that kind of reach, depending on who experiments more through the rest of the arbitrary era proper.

Using #TCOT vs. No Hashtags Whatsoever:

According to Internet marketing blog Hubspot, the right’s #TCOT momentum means it vastly outnumbers the hashtags left-leaning Twitter users and bloggers… er, aren’t listed as using, not here at least. Hmm. So which hashtags do the left use?

    Late intermission.

Turns out the left-verse doesn’t do hashtags at all, that I could see from checking these accounts on Sunday afternoon:

My question for the Left is whether the port side of the Twitterverse will adopt the same habit of hashtags that moves stories — and if it does, whether it will even be led by the Kos-Greenwald-Marshall-Hamsher-Klein-Stoller-Yglesias Netroots movement. And my question for the Right is whether they know any of the Top 5 Conservatives on Twitter, because I haven’t got a clue.

Benchmark note: As of today, Markos Moulitsas (2,411) has 7,288 fewer followers than John Culberson (9,699).

Update: In the comments, @myrnatheminx — whom I tweeted alongside at TransparencyCamp during a @Leslieann44-led Sunday discussion — points out there is a website collecting progressive hashtags: Tweetleft. And as she observes, organized hashtag use lies beyond “‘the usual’ accounts.”

Matthew Yglesias’ Career Reduced to a Timeline

As frequent readers of political blogs undoubtedly know, famous-for-DC blogger Matt Yglesias recently gave up the job of many others’ lifetimes, blogging for The Atlantic, to write the same typically eponymous blog he has posted to more or less daily since 2002, now for the Center for American Progress Action Fund.

I say “typically” because Yglesias’ blogging history has taken a few turns more than most bloggers of comparable influence and readership. I wrote about this early on at Blog P.I., when Yglesias gave up simultaneous blogging duties to focus on just one and write a book, the recently published “Heads in the Sand”. I praised the move, but when he changed sites once more just a few months later, I wasn’t inclined to devote another post to it.

Yglesias is of course far from the only blogger to have changed blogs more than once at this point in blog history. I’ve done it myself a few times. At the top levels, Instapundit and Atrios both eventually migrated away from Blogspot [though as a commenter notes, Duncan still uses Blogger], and Reynolds recently moved his site again to Pajamas Media. But that’s nothing compared to Yglesias, a veritable rolling stone even if he is far from a complete unknown.

In order to give a fuller picture of what I’m talking about, I’ve created a handy chart in Keynote that shows at which URLs he has written his blog(s) and when:

Small Yglesias Timeline

This is the small version, of course. Click on the image to visit my Flickr account and see it full-size. For specific dates and the explanation for that short, unlabeled “50% red” rectangle, let’s go below the fold. Otherwise, check back after another four or five Yglesias blogs, when I’ll probably have another update.

Continue reading ‘Matthew Yglesias’ Career Reduced to a Timeline’

All Your Headlines Are Belong to Atrios

I am an unabashaed Memeorandum fan and booster, and in the past I have said: I would praise the “impressive signal-to-noise ratio, but the fact is, there’s no noise.”

But as of late Friday/early Saturday, this is the top story:

Bizarre Atrios headline on Memeorandum

Actual header on the HuffPo report:

Bill Kristol To Become New York Times Columnist In 2008

Atrios is listed first among “Sites Linking to This Page…” so that probably has something to do with the mishap, though it doesn’t actually explain it. As for “Jesus H. Christ,” your guess is as good as mine. Same for the “(2)” bit, whatever that refers to.

Here’s the Atrios post linking, for what it’s worth:

Your Liberal Media

Publishing lying conservative psychopaths since I can remember.

No Jesus there, nor at HuffPo.

I’m sure whatever this is will be fixed before long, but it suggests a problem for Gabe Rivera’s meme-tracker (and its sister sites) in the near future: as blogs continue to be added to the Memeorandum list, and those sites change trade in their simple CMSs for more elaborate ones, Memeorandum could get noisier.

For awhile now I’ve noticed an existing issue where authors of posts are sometimes misidentified — especially blogs at National Review Online, where even posts on Jim Geraghty’s Campaign Spot are often listed simply as “NationalReview.com” and attributed to Katherine Jean Lopez. I searched the December Memeorandum archives for an example, but came up empty, so you’ll have to take my word for the moment. My impression is that posts on The Corner are properly attributed, but the other NRO blogs are not.

Don’t get me wrong, Memeorandum is still the best gauge of what’s happening in the political blogosphere right now, but it isn’t 100%. It is still something like 99%, and I hope it stays at least that good.

Update: Gabe responds in the comments:

Thanks William. Made a manual fix after your post tripped one of my alerts. Not sure what the underlying problem was…I’m not able to reproduce it. Hope it doesn’t happen again. I guess this shows days go by when I don’t even look at memeorandum. That is definitely the case.

As for the bigger picture, notwithstanding this, I think my system is always improving at extracting headlines, bodies etc. There has always been an error rate, and it’s being gradually reduced, but will always be non-negligible.

Does Markos Moulitsas Need President Bush?

A couple weeks back, I covered first-week reaction to the twinned Newsweek columns by Markos Moulitsas and Karl Rove. The early returns showed that Newsweek.com readers were much more interested in Rove than Kos. I ventured a few guesses why — among them Markos’ uninspired prose and unintriguing arguments — but as Roy Edroso pointed out in the comments, another reason is that Rove, as a former White House adviser, would simply be a more interesting read. Indeed, he led with a compelling anecdote, even as the rest of the piece was fairly unsurprising.

But even before Moulitsas’ column debuted, I think another blogger nailed the risks inherent in Markos’ accepting the assignment in the first place. That blogger was Kenton Kelly, mild-mannered Ohio accountant turned wild-mannered critic of Pajamas Media, better known as Dennis the Peasant. From his post on November 19:

I have difficulty believing Markos can pull off the very difficult task of reconciling the requirements of expressing himself as a movement partisan to two very different audiences: Netroots members and undecided voters. Each is going to have differing expectations as to what they will get out of those columns. Netroots are, I’ll wager, looking for what they’ve come to expect out of Markos; fire-breathing, uncompromising, take-no-prisoners advocacy of progressive policy positions. Understand that what I am not suggesting here is that his Netroots audience expects him to drop f-bombs and excoriate progressivism’s enemies by name as he does at DailyKOS. What they will be expecting, however, is that Markos not give an inch on issues because of any sort of tactical considerations. Expressing open contempt for triangulation and compromise on the issues is, after all, a large part of Markos’ modus operandi.

Walking that fine line between staying uncompromisingly true to Netroots’ core ideals and supporting whomever the Democrats nominate is going to be a difficult task. Unless the Republican candidate flames out immediately after receiving his party’s nomination, it is a certainty that at some point in the race the Democratic candidate is going to have to tack from left to center to gather enough votes to win. This is the precise point in time when things are going to get dangerous for a movement partisan. That’s because Markos has been quite explicit in his distain of the centrist strategies of the Democratic “establishment”. The much reviled Bob Shrum would be just the sort to swallow such a centrist shift as a matter of practical political necessity. How can Markos approve of such a shift when it comes (and it will) without drawing the ire of his supporters?

If Markos chooses to explicitly reject a centrist shift by the Democratic candidate in his Newsweek columns, how does he do so without alienating undecided (i.e., centrist) voters? At some point the decision is going to have to be made by members of the Netroots movement, and by Markos, as to whether there will ever be a time where ideological purity can coexist with the practical needs of daily politics. By this I simply mean that at some point – and I would argue that point is very close at hand – the Netroots movement will have recruited all they can recruit, and converted all they can convert, using the message and tactics they now employ. When the moment arrives where a decision between continued purity and continued growth, what will be Netroots’ response?

Now, I don’t really think Markos matters that much to undecided or moderate voters. Of the factors that will determine their ‘08 vote, Moulitsas’ pronouncements will be very far down the list, even as he’ll be in the relatively high-profile pages of Newsweek. But it will certainly be fascinating to see how individual lefty bloggers and their adherents, including the Kossacks, will react when the nominee inevitably stakes out positions problematic (even anathema) to the activist base. Brooking no compromise is a key identifying feature of the capital-N netroots; some will go along and others will protest. And Moulitsas, with his new perch, will bear the brunt of this scrutiny.

We’ve already seen a bit of this as Matt Stoller, Glenn Greenwald and Jane Hamsher have put pressure on the so-called “Bush Dog Democrats” (i.e. Blue Dogs) — especially on Iraq — while other prominent bloggers have largely avoided the specific accusation. A year from now, this cleavage will be much more apparent.

The whole Dennis — er, Kelly — post is worth reading, and I won’t quote the whole thing here (à la the late Steve Gilliard) and so deprive him of what meager traffic Blog P.I. directs (we’re nothing if not not Glenn Reynolds), but I must address his penultimate paragraph. As he wrote,

the events of the last two years have brought into question widely held assumptions about how much political influence Netroots and Markos Moulitsas actually wield. His attempt to unseat Joe Lieberman ended in spectacular failure, with Lieberman waxing Ned Lamont by 10 percentage points in a three man race. And for all the proclamations of victory after the congressional elections of 2006, what has become very clear is that many of the newest congressional Democrats have absolutely no interest in backing a Netroots agenda. It is not hard to come to the conclusion, after watching Speakers Pelosi and Reid suffering repeated defeats trying to push an explicitly progressive agenda, that perhaps assumptions of Netroots’ influence have been, shall we say, unduly optimistic. This impression was reinforced when most of the Democratic presidential candidates chose to skip 2007’s YearlyKOS convention. [Note: He's wrong about this, especially as the candidates avoided the DLC meeting entirely, but it doesn't negate his overall point.] You could certainly draw the additional conclusion, after listening to the exasperation voiced by congressional Democrats from David Obey to Steny Hoyer, that many Democrats view Netroots as much an impediment as an ally in advancing Democratic policies. How a column in Newsweek helps Markos in convincing the political class of the Democratic Party that he can deliver the goods (and is worth the trouble he causes) is beyond me.

Although Markos is no longer slagged by conservatives as going electorally “oh-fer” (despite Lamont’s loss to Lieberman, Kos et al. did back a slate of winners in ‘06) it’s very much an open question as to whether netroots issues are succeeding among Democrats. It’s not so much an open question as to whether elected Democrats are implementing their policy vision (such as it is), hence the anti-”Bush Dog” activism.

Another outstanding question is how Moulitsas and his fellow “progressives” will keep the coalition together past — and even into — the 2008 race, regardless of the policies adopted by the eventual nominee (i.e. Clinton, who never had them, or Obama, who has not always impressed them but has seen a surge (so to speak) among Kossacks recently).

As someone who reads Daily Kos much more often than non-leftroots bloggers, I can attest that a not-insignificant number comprise those who are not necessarily traditional liberals, let alone leftists, but have joined the community based on their opposition to Bush and the Iraq war. The effort in/occupation of Iraq will obviously continue beyond Bush’s presidency, but even the war has receded as an issue — at least in the general population if not on Moulitsas’ website. No wonder, as Dennis/Kelly pointed out afterward, Moulitsas insisted in his first Newsweek column that the imperative for Democrats in 2008 is to make Bush the issue.

Without Bush to kick around anymore, Markos will have a much harder time keeping his constituency together.

Myth Busted: Oprah Winfrey and the 9/11 Ticket Agent “Suicide”

9/11 Suicide Myth and Michael Tuohey    9/11 Suicide Myth and American Airlines    9/11 Suicide Myth and Mohamed Atta    9/11 Suicide Myth and Oprah Winfrey

In mid-September 2006, a moderately amusing slapfight broke out among Brendan Nyhan, then writing for The American Prospect, and various contributors to top-shelf lefty blog Eschaton. To most rubberneckers, it looked like a case of one academic/moderate type accusing an activist/progressive type of going overboard in criticizing President Bush, and it was just rorschachy enough to leave alone. But the basis for the disagreement was another story. As I wrote at the time:

I’m distracted from whatever I was going to say about it because… the incident giving rise to the debate — the alleged suicide of a ticket agent who had checked in Mohamed Atta and Abdulaziz al-Omari on the way to crash Flight 11 into the North Tower of the World Trade Center — appears to be an urban legend, hoax or mistake.

I looked hard. I scoured the Nexis database. I studied the 9/11 Commission Report. Whatever is the Google equivalent of an oceanic trench, I dove into it. But I found no independent verification of the unsubstantiated story of an American Airlines agent supposedly so filled with grief and misplaced guilt that she took her own life. Yes, I did find the incident mentioned in a couple news and magazine stories, but they all shared the same source: US Airways employee Michael Tuohey, who had kickstarted this horrific buzz by telling the tale on “The Oprah Winfrey Show.”

Even after I collected my findings and hit “Publish,” I had intended to follow the story. As a reader correctly noted in a comment on that post, “absence of evidence isn’t evidence of absence.” But a bit of resistance from American and a lot of work-related obligations conspired (as it were) to keep me from getting to the bottom of it.

And then, just this afternoon, the following e-mail dropped into my inbox (emphasis added):

William,

I stumbled on to your blog today as I was doing an Internet rumor search. You’ll easily guess what rumor I was tracking down. ABC’s Nightline called today asking about a rumor that an American Airlines agent in Boston had checked in Mohamed Atta and then killed herself later out of guilt. I couldn’t remember the name of the US Airways agent who had fabricated the rumor and that is how I came upon your blog – through the omniscient Google, of course.

Because of privacy policies, I can’t give you a ton of information. However, I can tell you that the American Airlines agent who checked in Mohamed Atta is alive.

I realize this is coming to you several months after your blog string, but you’ve now got this for closure.

Best regards,

Tim Wagner
Spokesman
American Airlines

Being the natural skeptic, I checked the headers on the e-mail address, and found no evidence of spoofing — indeed it came from aa.com. I then consulted the same Oracle at Mountain View, which returned no shortage of confirmation that Tim Wagner is in fact a spokesman for American Airlines.

Throughout the afternoon I’ve traded a handful of e-mail messages with Wagner, getting permission to post this and pressing for any more available details. Unfortunately, there isn’t much more to add. Despite his first writing that Tuohey “fabricated the rumor” as mentioned above, he doesn’t know what Tuohey’s motivations were for telling this story about Atta’s alleged suicidal ticket agent. One would have to ask Tuohey. And while I had never heard of Tim Wagner until today, I find him credible on the main point of fact. He would know that.

So, I still don’t know whether to properly categorize this as “urban legend, hoax or mistake,” but now I do know it is one of the above.

Sometimes They Come Back… Again

Let’s get meta for a moment: When I arrived at work this morning, Blog P.I. hadn’t been updated for 36 hours. In my e-mail inbox, I see a WordPress trackback notification — and then another. And a comment. On a post from August? The things you can learn from trackbacks:

Because she missed a court date in Denver yesterday, there now is a warrant out for the arrest of Deb Frisch in Colorado.

I think I know what state she won’t be visiting anytime soon. And I may be late to the party, but it seems the party came to me:

Deb Frisch Traffic Spike at Blog P.I.

Frisch’s disturbing story has already been told, and I have nothing further to add, except to reaffirm the irony of the fact that Frisch’s academic focus is judgment and decision-making.

It’s plainly bad news for her — but it’s good news for Teh Squeaky Wheel — formerly known as Don’t Hire Deb — a smaller, right-wingier Eschaton created to obsess over closely follow every minor development since Frisch was first charged in Oregon. Frankly, they deserve each other. But I’ll give them a little credit for coining the word “Frischmas” — it lacks the originality of Fitzmas, but this ad hoc holiday actually arrived.

P.S. Mark my words — at some point I’ll get around to name-checking the final movie (one hopes) in this Stephen King adaptation train wreck.

P.P.S. Numbers are proprietary at least until I start tracking regularly on Alexa.

The Eschatology of Eschaton

What inspires this?

In case you didn't know, Atrios sucks. But, he's not alone. For example, Matt Stoller and PsiFighter37 and Oliver Willis and thereisnospoon suck too. Of course, Kos sucks. My Left Wing sucks. I suck too. Chris Bowers sucks not once but two times. Armando sucks. Meteor Blades sucks. And in case you are not sure, Steven D sucks too.

Apparently, it’s this thorough fisking of this post at Eschaton by the cleverly-named Philosoraptor, a self-proclaimed ex-Atriot, “Winston Smith.” Eschaton, the popular link-driven community blog written by Duncan “Atrios” Black has succumbed to

the RushLimbaughification of political discourse. Limbaugh is not–contrary to what some people think–stupid. He’s a man of about average intelligence. It’s not that he believes the moronic and vitriolic things he says–rather, he just lets loose with a stream-of- consciousness invective. You can hear in his voice that even he doesn’t believe much of what he’s saying. He isn’t stupid, he’s dishonest. He’s simply saying “liberals are bad” over and over again in as many different ways as he can think of, without regard for whether the sentences with which he expresses this sentiment are true or false.

And, he argues, the comment section only compounds the problem:

The most disheartening part of the entire Eschaton post in question is, as usual, the comments. Though Atrios himself begins his post by saying “well, this thought isn’t much,” his dittoheads shower the post with praise. You are so wise Atrios…you are so fantabulous Atrios…you are so keen Atrios… Such adulation would be a tad weird even if the post had been vaguely good. Given how awful it was, it’s downright spooky.

To his credit, Atrios actually seems more amused with the post than anything. On the other hand, his readers show up in the Philosoraptor comments, as they have done elsewhere recently, to say things like

wow. this blog DOES suck. now I’m pissed at atrios for sending me over here; I’ll never get the stink off.

and generally assist in proving his original point. Indeed, Mark Kleiman’s “In defense of Atrios” post actually concedes

Much of what Winston says about the decline of Eschaton seems to me (regrettably) sound. And the post Winston attacks could have been better written.

before mounting arguments in favor of John Wayne and Wesley Clark (serious).

Philosoraptor isn’t the first blogger to comment on Atrios’ wan blogging style, nor is he the first to make the Atrios-Instapundit comparison, though he does offer a key insight:

I’d say that Atrios used to be less partisan and foolish than Glenn Reynolds, but now I’d say he’s worse. What made the difference, if there is, in fact, a difference? Could it be because Atrios included comments and Reynolds didn’t? They both play to the crowd, but only Atrios has an adoring chorus hanging on his every word.

Philosoraptor encourages Atrios to become more intellectually honest, although if one really wanted, the post could be construed as a suggestion that Atrios stick to what he’s good at: linking. It has been said many a time over the years that in the blogosphere the blogosphere is made up of “linkers” and “thinkers.”

One day soon I’ll construct a survey demonstrating the continuum between the bloggers who are mostly editors (Atrios and Instapundit being among them) and those who are mostly writers (Digby, Captain Ed). Though they each serve a purpose, linkers are frequently looked down upon by the thinkers, even as they sometimes depend upon them for traffic. Anyone could do what they do, except if you tried, nobody would read you, because they’re already reading them. So the Philosoraptor quote could also be construed as a bit of sour grapes (and Atrios’ fans have certainly been willing to suggest that).

Nevertheless, if you’re going to be a linker, you need to have an edge. What Atrios has instead is snark, and if one limits oneself to visiting Atrios no more than once a day, snark will do. Visit any more often than that, and chances are you just can’t get enough of Atrios, or you just can’t get enough of how full of it he is.

P.S. Can I quote a relevant piece of 1990s literary fiction for three posts in a row? Yes, I believe I can. Atrios explains that the name “Eschaton” comes from a chapter in David Foster Wallace’s 1996 heartbreaking work of staggering genius, “Infinite Jest,”

in which students at a private tennis academy play a complicated game called Eschaton. It’s a strange half-explained simulation of WWIII, sort of a Risk-like wargame played on tennis courts, with tennis ball bombardment representing nuclear bombardment. The game has arcane rules requiring a computer to compute the value of each “hit” based on position, trajectory, etc… In the passage the game eventually gets completely out of hand and the rules break down.

It’s a comic passage, all right:

Timmy Peterson takes a ball in the groin and goes down like a sack of refined flour. Everybody’s scooping up spent warheads and totally unrealistically refiring them. The fences shudder and sing as balls rain against them. Ingersoll now resembles some sort of animal that’s been run over in the road. … Nobody’s using tennis balls now anymore. Josh Gopnik punches LaMont Chu in the stomach, and Lamont Chu yells that he’s been punched in the stomach. Ann Kittenplan has Kieran McKenna in a headlock and is punching him repeatedly on top of the skull. … LaMont Chu is throwing up into the Indian Ocean. Todd Possalthwaite has his hands to his face and is shrieking something about his ‘doze.’

Hmm… sound like any blogs you know of?