Old New Media at Blog P.I.

Old New Media

Published by William Beutler on March 24, 2008 in Advertising, Seriously and William Beutler. 2 Comments Tags: Convergent Media, Photographs.

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Seen this morning on the side of a Metro bus in Northwest Washington:

RealClearPolitics ad on Metrobus

RCP ad on Metrobus

Of course, RealClearPolitics may have started as a hastily-assembled morning news aggregator out of Chicago, but John McIntyre and Tom Bevan’s brand has expanded greatly since first partnering with Time Warner, and now that Forbes has a controlling stake.

It’s a bit jarring to see a purely web-based property appearing on a hunk of twentieth-century technology lumbering through the neighborhood, but as old media continues to acquire new media titles, there’s no reason to think we won’t see more of this. Maybe a lot more of this.

What’s next, Matt Yglesias on a billboard? An Andrew Sullivan bobblehead?

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