Note: Longtime readers may remember that I started Blog P.I. just a few months after leaving National Journal’s Hotline for New Media Strategies. This summer I have come full circle and NJ is now a client of NMS. We are helping them launch a new feature of NationalJournal.com: 3121, professional network for Capitol Hill which goes live in the fall. Consider that also my disclosure; the following is cross-posted from the 3121 product blog:
One of the more interesting projects I’ve been working on related to 3121 is the social advertising, which we launched last week concurrent with this blog. In fact, there is a chance that you are reading this blog post now after having clicked on one of these ads. And if you arrived here from Facebook or LinkedIn, then I all but guarantee it. And I know for a fact that you work on Capitol Hill.
In some ways, advertising on social networks is not much different than traditional online advertising: the creative (yes, that’s a noun) consists of text and a graphic, with a link to the page you want people to visit. But they can also identify key demographics with a much greater degree of accuracy than even Google’s Adwords (which we are also using). Members of Facebook and LinkedIn supply their own demographic information, which is great for finding just the people you want and only the people you want.
Want to reach single female college students in Boston, Massachusetts who are fans of Gossip Girl? Facebook counts more than 1,600. How about married thirtysomething men in Portland, Oregon who are fans of The Big Lebowski? More than 600 of them. The possibilities are endless.
In your case, if you do fit the Capitol Hill profile, you probably saw one of the two following ads:


As you may have guessed, Facebook also lets one zero in on just employees of the United States Congress. (How many? At least 7,500.) LinkedIn has a different system but one which is very similar: identify people who work in legislative offices, set that to Washington, DC and we hope you’re someone who is interested in 3121.
It’s absolutely true that, by itself, Twitter is a stunted communication tool. The brevity allows for faster communication, which also means less context and a greater likelihood of jumping to conclusions. Then again, the value of each individual tweet is infinitessimal and easily countered (the so-called
The knock from lefty bloggers used to be (and
This is fine insofar as it seems to be a fair point about the case in question. But I suspect it may also also fuel the dismissal of Twitter on its own terms. Twitter may not have been the tech of choice this time, but that seems to be more about Moldova and less about Twitter. After all, it was already 






More about that software another time; all I can say is that it answers the 



Connecting the Decline of Blog Comments to the Rise of Social Media and Finding the Way Back
John Gruber writes the widely-read Apple-partisan weblog Daring Fireball (DF) and it’s a daily stop for anyone who follows the Cupertino iMaker closely. His blog has never allowed readers to post comments, drawing a challenge from sometime rival blogger and columnist Joe Wilcox, in a perhaps overly-aggressive post titled “Be A Man”, to allow readers to respond in the same space.
That explains why Gruber’s response seemed perhaps overly-defensive at DF this week. To allow comments or to not allow comments is one of the oldest in the blogosphere, one going all the way back to the first half of the last decade, but it’s been awhile since I’ve seen the issue raised in any kind of prominent way. Certainly I have not seen it since the rise of social media in the second half of the last decade, prior to the advent of Facebook and Twitter.
Quoting at some length, here’s Gruber reply:
The “it’s not a blog without comments” argument is one that was once frequently lobbed at righty bloggers, such as Instapundit’s one man band, Glenn Reynolds, from lefty bloggers on community, or “diary” sites such as Daily Kos and MyDD. In January 2006, when I was writing The Blogometer for The Hotline at National Journal, I offered some unsolicited commentary on the subject:
This is a little ironic, considering that Gruber’s political politics (as opposed to tech politics) are clearly left-liberal, as anyone who reads his site with some regularity has surely noticed. (Though he is surely an “Appublican” in the phrase of one clever comment, speaking of irony, here.) (And did I mention that The Blogometer was recently retired? For another discussion.)
Interestingly, Wilcox has now rescinded his previous challenge, and taken up Gruber’s not-actually-implied one, as he wrote (on his own blog, of course) in response afterward:
So the game is afoot, though I think Wilcox will prefer his own blogging style, and Gruber will probably give at most five words to it.
Meanwhile, fellow thinking Apple supporter MG Siegler has weighed in to say his views on comments have changed over the years, and he no longer has them on his personal site:
It may seem like everyone has a blog, but that isn’t truly the case. What is one to do? CK Sample III concludes in a post on his own blog:
I think that’s the right conclusion. Blog P.I. does have comments, but the only reason it still does at this late date is because I haven’t taken the time to close them (you may note that I haven’t taken the time to do much writing at Blog P.I. lately, either). When this site launched in 2006 and through the next couple years as I wrote alongside a couple of talented co-bloggers, this site did begin to develop a small commenting community (including Jim Treacher, now of Daily Caller fame).
A second effect is probably much more specific to this site: in 2007 I started writing about comment spam, political comment spam, Twitter spam and even political Twitter spam. Guess what happens when you start writing about spam? That’s right: you become a target of spam. I had to rachet the controls on my spam filters up so high it began to block legitimate commenters, Treacher included.
John Gruber may not want that, and that’s fine. His soapbox is indeed far bigger than mine, so he needs to think about managing his online presence whereas I would still be trying to promote mine (if I was actually doing that). There are probably many today who would still insist he is not writing a blog. That’s a matter of perspective, which says more about the wide range of opinion about what blogging is good for and supposed to be about. Some might even say that my own dearth of posts in 2010 has rendered it “not a weblog.” To which I would probably say: OK, then it’s not a blog. It’s still social media, albeit a relatively primitive form. Blog P.I. was state-of-the-art in 2006 but is behind the times today. (MyBlogLog in the sidebar, anyone?) I’d like to fix that, and maybe someday I will. In the meantime, I’ll be talking about politics and technology on Facebook and Twitter.