Whether or not Kossack heads actually exploded throughout the leftosphere this weekend, I cannot say. Reports will trickle in… or not. But Newsweek’s experiment of pairing the Great and Powerful Kos with the Great and Powerful Rove is off and running, and it’s not too soon to draw some preliminary conclusions. First, in terms of drawing blog hype, Newsweek could hardly done a better job of securing two more polarizing and potentially intriguing figures — for the left and right each, I’m having a hard time coming up with any two people in politics who inspire as much passion in their detractors outside of current and former presidents.
I’ll leave the reviews to others, but 24 hours after both stories hit the web, how are they doing in terms of measurable attention? Newsweek provides two metrics that we must assume are the most accurate, simply because they are based on internal numbers, even though Newsweek does not provide actual numbers. I understand why they don’t release them, but if the Digg-ification of the Internet continues apace, they will eventually. So which of the two was e-mailed more than the other?
As we see, this was a clear win for Rove. As of about 10 p.m. on Monday night, Rove’s piece has been e-mailed more often — but we still don’t know by how much. Second, Newsweek’s list of the top 10 most viewed stories:
Even without precise figures, this one paints a clearer picture: Rove is at number one, and Kos is nowhere to be found. Short of a Chris Bowers Google bomb, Rove is the greatest and most powerful.
How can this be? Kos is arguably at the zenith of his fame, with appearances on The Colbert Report and Meet the Press earlier in the year, still reigning as one of the RNC’s favorite bogeymen. Rove on the other hand is out of the White House and for all anyone knows, out of national politics. It may say something about Time readers just not knowing who Kos is, but I’m operating under the assumption that the online version of Newsweek reaches what IPDI has termed the “Poli-fluentials.” To be sure, time will tell. One possibility is that Kos, with his eminently Internet-based platform, stands to do better over the long run. But I also ran the Newsweek column’s permalinks through Technorati to find out how many times each had been linked by another blog. It wasn’t close. At all:
Ouch. Then again, if you look at the top blogs linking to both articles (results above are sorted by authority) a clear majority hail from the left. Maybe the left still remains more interested in Rove than the right is in Kos.
Another possibilty is more subjective, but I’ll offer it anyway: Maybe Kos just isn’t that interesting a writer. Like more than a few in my line of work, I’ve been perusing Matt Bai’s “The Argument” lately, and Bai does little to conceal his skepticism of Moulitsas’ political knowledge. Now, I have read both articles, and I did find Rove’s much more interesting. But don’t take my word for it — the blogosphere seems to agree. I have also seen both speak in a public setting, and perhaps this shouldn’t be surprising, but the seasoned campaign veteran was certainly more compelling than his younger upstart opponent. And there was the time when Kos got a tryout with ideo-journalistic Washington, but didn’t quite make the cut.
An aside: Last week I went with my colleagues and associates Jon Henke, Leslie Bradshaw and Jesse Thomas to see Rove co-keynote Yahoo’s Citizen 2.0 midday bash with Max Cleland (!) at the Willard Intercontinental. They’ve already written about it in detail, but I can’t help noting that their study merely put a slightly different gloss on the IPDI report linked above, i.e. “Citizen 2.0″ has replaced “Poli-fluential.”
Just about Rove, however, I must say: His arguments and observations were as well-honed as any “Internet expert” I’ve seen address a political crowd. And Rove knew what he was talking about: He recalled early computer hard drives he owned, admitted to his membership in the Apple cult, delivered a paean to Moore’s Law, and mused about the long-term effects of TiVo and time-shifting. He spoke of the Allen/Webb race (though he didn’t use the word “Macaca”) and cited studies of the blogosphere like any contributor to TechPresident. That’s why I was a little surprised and disappointed to see Michael Bassik dismiss him as “Not Citzen 2.0″ when in fact the definition given by Yahoo! makes Rove almost the perfect example. I was less surprised to see Think Progress willfully misinterpret the goings-on, but Henke has that one covered. Say what you will about Karl Rove, but don’t say he’s not a geek.
On the other hand, he did mispronounce “Kos.”
P.S. This is as good a time as any to share this photo, taken with my iPhone, of Karl Rove taking a picture of me with his iPhone:
The man on the right is former Senator Cleland. Believe it or not, they got along like old chums. My guess, and it’s just a hunch, is that Cleland is better at hiding his thoughts and feelings than his boisterous persona suggests. The man on the left appears to be from an Aphex Twin video.
P.P.S. What if Rove turned to blogging? Tom DeLay’s occasionally updated blog is in relaunch limbo at the moment, which provides not the best precedent (despite my own pleasantly surprised initial reaction) but then DeLay was never known as a thinker, either, and left official Washington under considerably less triumphant circumstances. So I think Rove could do well, and I bet he would even write it. If he consented to participate in rightosphere activities like appearing on Heading Right Radio (warning: automatic audio), he could quickly become one of the most influential voices on the Internet. But even then, I’m not sure he’d be the most influential voice on the right.
P.P.P.S. Then again, we haven’t even begun to address the matter of which fledgling columnist Google thinks is the greater and more powerful.
What are you doing? 
It made sense, though. The bloggers who show up on 
Yes, But How Many Blogs Are There Really?
April 2007: 70 million blogs
The latest State of the Blogosphere report from Dave Sifry at Technorati came out last week. He also calls it “State of the Live Web,” which either sounds like he’s trying to get acquired by Microsoft or retiring the word “blogosphere” (don’t tell Bill Quick).
As always, Sifry places great emphasis on how many blogs Technorati is “tracking.” In October 2004, when Sifry first issued his report, it was 4 million. Now it’s 70 million.
In last October’s report — when Blog P.I. analyzed the distribution of blog types in the Technorati Top 100 — it was a mere 57 million.
In that report and (if memory serves) that report alone, Sifry offered a more interesting finding:
When you think of how many people have started blogs and then abandoned them, moved from one platform to another, or even kept multiple blogs open for various purposes, 55% is surprisingly high. Regardless, I did the math and concluded that the number of active blogs, using Sifry’s loose definition of “active,” was closer to 33 million.
If we assume that the number is still somewhere around 55%, then there are currently some 38.5 million blogs that meet at least some kind of semi-active status.
Sifry does offer the number of blog postings for particular periods, but he does not specifically include this number in this report — though a German blogger and a French blogger clamor for it in the comments — and he hasn’t previously offered further breakdowns: How many blogs have updated in the past month? Week? 24 hours?
These numbers would tell us a lot more about how big the blogosphere is than the supposedly awe-inspiring but mostly skepticism-inducing count 70 million “tracked.” Yes, we know what Technorati is doing, but since you’re in a position to tell us, how many active blogs are there really?
P.S. Jordan McCullum at Marketing Pilgrim tried crunching the numbers another way:
On any given day? That would be 11.7% of the blogs updated in the past three months. Sounds plausible to me, but only Dave Sifry knows for sure.