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Archive for the 'Tech Blogosphere' Category

Connecting the Decline of Blog Comments to the Rise of Social Media and Finding the Way Back

John Gruber writes the widely-read Apple-partisan weblog Daring Fireball (DF) and it’s a daily stop for anyone who follows the Cupertino iMaker closely. His blog has never allowed readers to post comments, drawing a challenge from sometime rival blogger and columnist Joe Wilcox, in a perhaps overly-aggressive post titled “Be A Man”, to allow readers to respond in the same space.

That explains why Gruber’s response seemed perhaps overly-defensive at DF this week. To allow comments or to not allow comments is one of the oldest in the blogosphere, one going all the way back to the first half of the last decade, but it’s been awhile since I’ve seen the issue raised in any kind of prominent way. Certainly I have not seen it since the rise of social media in the second half of the last decade, prior to the advent of Facebook and Twitter.

Quoting at some length, here’s Gruber reply:

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You write on your site; I write on mine. That’s a response. I don’t use comments on Wilcox’s site to respond publicly to his pieces, but somehow it’s unfair that he can’t use comments on my site to respond to mine? What kind of sense is that even supposed to make? And if there aren’t any comments on DF, how are DF readers “adding to the noise”? (I realize, alas, that DF readers do sometimes leave noisy comments on sites to which I link. But how is that an argument for allowing comments on DF itself?)

What makes DF an efficient and effective soapbox is exactly that it is not noisy. My goal is for not a single wasted word to appear anywhere on any page of the site.

Is my soapbox bigger than Joe Wilcox’s? Yes it is. But that’s fair, because I built this soapbox myself. It’s my firm belief that all websites eventually attract the attention and respect that they deserve. The hard work is in the “eventually” part.

Used to be, back in the early days of DF, that those complaining about the lack of comments simply were under the impression that a site without comments was not truly a “weblog”. (My stock answer at the time: “OK, then it’s not a weblog.”) Typically these weren’t even complaints, per se, but rather simply queries: Why not?

Now that DF has achieved a modicum of popularity, however, what I tend to get instead aren’t queries or complaints about the lack of comments, but rather demands that I add them — demands from entitled people who see that I’ve built something very nice that draws much attention, and who believe they have a right to share in it.

They don’t.

The “it’s not a blog without comments” argument is one that was once frequently lobbed at righty bloggers, such as Instapundit’s one man band, Glenn Reynolds, from lefty bloggers on community, or “diary” sites such as Daily Kos and MyDD. In January 2006, when I was writing The Blogometer for The Hotline at National Journal, I offered some unsolicited commentary on the subject:

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This certainly isn’t the case for all or perhaps even most right-leaning blogs, but there’s more than a strain of truth to this. Liberal blogs are on the whole more likely to enable comment boards than conservative blogs. … Liberal blog readers expect that a blogger make space available on their site to facilitate discussion, whereas conservative argue that anyone can start a blog and it’s not the responsibility of the blogger to give others a soapbox. It’s their soapbox, of course. The difference here is one of conservatives touting the virtue of ownership and individual initiative vs. liberals expressing a desire for community.

As lefty blog analyst Chris Bowers has observed, that there are more conservative blogs in the upper tiers, although the liberal blogs have in that range attract more overall traffic. Though there are doubtless multiple factors, one reason is because many liberals have gravitated toward these community sites. All those diaries on Daily Kos are people who otherwise might have signed up for a Blogger account and struck out on their own in the blogosphere.

So the online left and the online right tend to have slightly different ideas about what a blog is for, and on this point they’re talking past each other.

This is a little ironic, considering that Gruber’s political politics (as opposed to tech politics) are clearly left-liberal, as anyone who reads his site with some regularity has surely noticed. (Though he is surely an “Appublican” in the phrase of one clever comment, speaking of irony, here.) (And did I mention that The Blogometer was recently retired? For another discussion.)

Interestingly, Wilcox has now rescinded his previous challenge, and taken up Gruber’s not-actually-implied one, as he wrote (on his own blog, of course) in response afterward:

I argued that comments add to the narrative. Fine, I’ll try it John’s way. Most Oddly Together comments are missing anyway, following a blog transition that broke the links … As an experiment, as of today, I’ve removed the Disqus commenting system from this blog for two weeks. If I decide to permanently turn off comments, I’ll write a mea culpa post and apology to John Gruber.

So the game is afoot, though I think Wilcox will prefer his own blogging style, and Gruber will probably give at most five words to it.

Meanwhile, fellow thinking Apple supporter MG Siegler has weighed in to say his views on comments have changed over the years, and he no longer has them on his personal site:

I suppose my time at TechCrunch (and VentureBeat before that) changed my opinion. I came to realize that the vast majority of comments on popular sites are useless — or worse.

Like Gruber, I much prefer when people use their own sites to respond to something. That small barrier to entry seems to ensure that the quality of the discussion will be higher.

There are exceptions, of course, but they’re few and far between. And I feel like the comment problem on the Internet is getting worse, not better.

It may seem like everyone has a blog, but that isn’t truly the case. What is one to do? CK Sample III concludes in a post on his own blog:

Anyone who wants to talk to me can do so via Twitter.

I think that’s the right conclusion. Blog P.I. does have comments, but the only reason it still does at this late date is because I haven’t taken the time to close them (you may note that I haven’t taken the time to do much writing at Blog P.I. lately, either). When this site launched in 2006 and through the next couple years as I wrote alongside a couple of talented co-bloggers, this site did begin to develop a small commenting community (including Jim Treacher, now of Daily Caller fame).

facebook-f-logoBut then two things happened: The first has to do with social networking: In late 2006 I joined Facebook and early 2007 I joined Twitter, and most everyone who writes about technology and politics did so about the same time or not long after. With only anecdotal and in absolutely no way empirical basis for the claim, I would say this happened to many other bloggers, those writing about technology and politics and those writing about other subjects. In fact, a general decline in blogging has been the subject of some discussion in recent years. I can’t say that I have seen that, but I also can’t say that claim is based in empiricism, either.

A second effect is probably much more specific to this site: in 2007 I started writing about comment spam, political comment spam, Twitter spam and even political Twitter spam. Guess what happens when you start writing about spam? That’s right: you become a target of spam. I had to rachet the controls on my spam filters up so high it began to block legitimate commenters, Treacher included.

twitter-t-logoWill I turn off comments here? Not unless I return to blogging here on a more regular-type basis, and I don’t have any immediate plans to do that. Let’s say I do pick up the pace at Blog P.I., how would I like to incorporate feedback? The answer, I think, is some combination of integration with Facebook and Twitter. Facebook’s Open Graph (and before it Facebook Connect) is the most attractive option, provided I can find someone to plug it in at a reasonable price. In this way, people can comment on this site while friends of that individual may see the fact of their comment here back on Facebook. Twitter does not yet support such a service, but they’re working on one, and as Twitter tends to be more germane to political communications (at least among those I follow) I definitely want relevant tweets here.

John Gruber may not want that, and that’s fine. His soapbox is indeed far bigger than mine, so he needs to think about managing his online presence whereas I would still be trying to promote mine (if I was actually doing that). There are probably many today who would still insist he is not writing a blog. That’s a matter of perspective, which says more about the wide range of opinion about what blogging is good for and supposed to be about. Some might even say that my own dearth of posts in 2010 has rendered it “not a weblog.” To which I would probably say: OK, then it’s not a blog. It’s still social media, albeit a relatively primitive form. Blog P.I. was state-of-the-art in 2006 but is behind the times today. (MyBlogLog in the sidebar, anyone?) I’d like to fix that, and maybe someday I will. In the meantime, I’ll be talking about politics and technology on Facebook and Twitter.

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