Blog P.I.

A movie news and reviews website named Latino Review has a pretty interesting lead article on the front page right now, titled “Why both Variety and The Hollywood Reporter TOTALLY SUCK!” Here’s an extended excerpt, although there is much more in the full piece:

A little over a week ago, on May 14, 2008 we exclusively broke the news that Jason Reitman, the director of Juno was adapting the book UP IN THE AIR which you can read HERE. Later on that afternoon, Jason Reitman’s publicist Bebe Lerner of ID PR called me personally and asked me to update our story. Our scoop forced her to go into spin mode. Bebe wanted us to say that Reitman’s directing deal for UP IN THE AIR was not yet in place. We kindly obliged. In return, the only thing we asked Ms. Lerner to do was to tell the Hollywood trades to either mention or credit us with breaking the story. She agreed. As a precaution, when we broke the story we even emailed Borys Kit over at The Hollywood Reporter and a reporter at Variety. …

Later that night at Midnight (EDT), Variety posted the story on their site which you can read here. Guess what? We weren’t mentioned. We emailed Tatiana Siegel and Michael Fleming (Variety) and kindly requested that their story recognize our contribution and properly credit us. We were ignored.

An hour later at 1A.M., The Hollywood Reporter ran their story without crediting us over here. We were heartbroken.

Later that morning on May 15, 2008, we again emailed Ms. Siegel and Mr. Fleming at Variety and once again we we’re ignored. At least Borys Kit from The Hollywood Reporter was kind enough to email us back, apologize, and explain the situation.

That apology is bittersweet though because Borys Kit and Variety did it to us again today with the news of Jake Gyllenhaal being cast as the lead in Prince of Perisa which we first broke HERE ABOUT A MONTH AND HALF AGO ON APRIL 8TH. This not only happens to us but to all movie websites and bloggers that break exclusive news.

I’d never heard of the site before and unless you’re a serious upcoming movie junkie (once upon a time when I subscribed to Entertainment Weekly, I was) you may not have, either. But here’s one I bet you have: Ain’t It Cool News. According to Latino Review, AICN has been mentioned by Variety and THR “a grand total of 7 times.” That sounds awfully low, but it also doesn’t sound impossible.

Indeed, this not only happens to movie bloggers but all bloggers that break exclusive news or develop new stories. Blog P.I. has noted this phenomenon more than once:

• Radar is a serial offender, failing to credit numerous blogs (including this one) for reporting on the “fake” blog that exposed the Mark Foley scandal, while claiming an “exclusive.”
• More recently, Radar claimed exclusivity for an erroneous report that James Carville would take an active role in Hillary Clinton’s campaign; perhaps they should have given a hat tip to Big Head DC, which was erroneous first.
• Comedy Central’s Daily Show and Colbert Report, beloved by the Internet generation, have jacked numerous ideas from the Internet without acknowledging that their brilliance is made possible in part with the help of amateurs.

Mickey Kaus, who left the MSM of his own volition for the relative freedom (”no money, no editors”) of the blogosphere, complained about this earlier in the week:

There’s an implicit model underneath [Newsweek's Jonathan] Alter’s comments–blogs as the minor leagues, Off Off-Broadway, trying out storylines and scoops that may or may not make it to the Big Show. I have to admit I’ve embraced this model myself, as “Model Two.” I think blogs are (for the moment***) particularly suited to functioning as a sort of intermediate tryout area for burgeoning scandals (”undernews”). …

Alter makes big bucks because he’s called on to write about the story of the day at the precise moment it breaks out into the mainstream–and not a moment too soor! If the US bombs a Syrian nuclear reactor, the public wants to know about it right then–and Alter more or less has write about it or have a pretty damn good excuse why not. Newsweek’s editors, in effect, can make Alter jump. He’s very good at it. I’m not.

The problem with the “minor league” model of the blogosphere, is that it’s simply an extension of this “just in time” model of journalism–blogs are a conveyor belt, if you will, delivering news. ideas and angles to the MSM on a precise production schedule.

Of course, we also know that some of the brightest lights in the mainstream media both fear and loathe the blogosphere, simultaneously viewing them as competitors and parasites. To their mind, both are reasons to deny bloggers credit for the work they contribute in this asymmetrical media landscape.

The best defense they can offer, which Latino Review addresses in its rant, is the claim that blogger scoops are unverified gossip, while their reports are confirmed and fact-checked. They can say this without being effectively challenged because a) many bloggers, Kaus notoriously so, will write about unconfirmed stories that rise only to the level of gossip, and b) newspapers and magazines have multiple-source standards and established procedures for confirming their reporters’ work.

But it’s also true that sometimes blogs break legitimate news the MSM initially won’t touch or simply miss, and that sometimes the established news-gathering and -publishing processes break down. But never mind that — mainstream outlets hog the credit and spread the blame.

A blogger’s best hope is to be called up to the big leagues like Justin Rood, who went from TPMmuckraker to ABC News, or Brian Stelter, who went from TV Newser to the New York Times.

But we’re starting to get off track here, so let’s return to Latino Review’s narrow point: what to do when mainstream news organizations won’t acknolwedge true reports that originate in the blogosphere? In the short term, all anyone can do is raise the issue when it happens. Plagiarism is a serious issue in journalism, and eventually, some newspaper will be embarrassed enough that a visionary editor will require its reporters to acknowledge when a story they’re covering started online. Not only will this give credit where it’s due, but it will help news consumers look into the matter for themselves.

And when will this actually happen? My guess is about the same time the Pulitzer committee starts handing out awards for online journalism. In other words, I hope you’re very, very patient.