website statistics

Archive for the 'Online Campaigns' Category

Bloggingheads.tv: The Week in Twitter

Late last week I made my third appearance on Bloggingheads.tv with Bill Scher of Liberal Oasis; we talked about the politics of Twitter, whether #dontgo is a genuine movement or not, whether Obama is underperforming or overperforming, how to understand the different types of voters, why McCain’s “Celeb” ad was a success, veepstakes and the pointlessness thereof, including my favorite theory on why McCain will choose Romney. Check it out:

I might as well get this out of the way: I am not actually about to eat the viewer. It just looks that way.

Portrait of the Smear Artists as an Old Boys’ Club

Example of Obama’s Fight the Smears pageIt’s been a few weeks since Barack Obama’s presidential campaign unveiled its much-discussed Fight the Smears microsite. It’s certainly a daring move, and probably the right one. Although a cardinal rule of politics has long been “don’t repeat the charges against you,” there does reach a point where that no longer holds. John Kerry learned this the hard way, and Obama should get credit for adjusting accordingly.

One aspect I haven’t seen discussed in any great detail is the second page of the website, “Behind the Smears”. It’s not easily found — although it occupies the somewhat prominent last spot in the list of links at left, it’s also buried at the bottom of the page, below the main content and just above the site disclaimers.

The main content of said page is a chart showing the relationships between the accusers, and it looks like this:

Network of Obama “smears”

It’s pretty neat, but it’s also under-designed. After all, it seems to claim that the 1992 Clinton campaign itself is is smearing him, when all it means is that… actually, I’m not sure what it’s saying. What’s more, the lines are too light and don’t convey any specific information about how they are connected. There are a few small revisions which would make it more intuitive: a dotted line for lesser connections, or bigger names for those with more influence.

Relationship mapping is becoming a bigger deal in the blogosphere as more rigorous and even scholarly studies are done about the connections between blogs and attempts are made to quantify the influence one has upon another. This is driven in part by curiosity and in part by my own industry, where marketers are desperate to accurately quantify their impact. One example comes from Linkfluence, as demoed at Personal Democracy Forum this year:

Political blog map via Linkfluence

But how useful is this information? It’s nice to see a representation of the political ’sphere at the macro level. Some insights can certainly be derived therefrom, but it leaves a lot unsaid. For example, it doesn’t necessarily help me to know that one site has linked to another. I need to know why. I need to be able to drill down, and find out how they are arranged by a common link or keyword.

Don’t get me wrong, though: I’m all for pretty pictures.

And while the Obama campaign chart isn’t all that pretty and ultimately not that informative, it’s nevertheless a step in the right direction. The more and better tools a campaign can give to its online supporters, the more investment (in time as well as money) they are likely to make in turn.

Let’s Just Admit Slatecard is the Republican ActBlue

In the past week or so, two online GOP operatives (neither of whom is David All) have separately suggested to me that the competition among the three Republican Internet fundraising websites is effectively over. Even I doubted the separation would happen this quickly, but as of now even a late push by one of the two laggards would have a hard time catching on.

Evidence that Slatecard, bootstrapped project of Republican consultant David All (and web developer Sendhil Panchadsaram), is “the Republican ActBlue” can be found throughout mainstream political coverage over the past six months. Here are just a few:

Campaigns and Elections:

Then why the development of small donor online vehicles, including the Democratic ActBlue and Republican Slatecard, that aim to raise small donations on the congressional level? Both tools are growing substantially, and several candidates for Congress are highlighted on those sites.

USA Today:

“Your average online donor is an impulse buyer,” said David All, a Washington, D.C.-based consultant who last year founded Slatecard.com, which he hopes to be a Republican answer to ActBlue. So far, the site’s donors have raised more than $5,000 for GOP presidential candidates.

Wall Street Journal [$]:

Mr. All, the Republican consultant, started a rival site last October called SlateCard.com. It has raised just $300,000. “What I’m finding is a lot of Republican campaigns are just hiring college kids or using their son who has a Facebook account,” said the 28-year-old Mr. All. “They don’t understand what this is all about.”

Human Events:

Slatecard aims to raise money for Republican candidates in the same way that ActBlue has for Democrats. Slatecard lets users create profiles (“slatecards”) for candidates they support and then raise money by donating to that candidate and passing it on to friends, family members, co workers — anyone — through blogs, emails, and social networking groups.

Wired:

“If you read the statute, the result is not surprising,” said Don McGahn, an attorney who advises Slatecard, the Republicans’ answer to ActBlue. “However, when they passed the statute, there wasn’t even the internet … what it really shows is that the way to fix this is to pass legislation to update the Matching Payment Act .”

While Slatecard is more elegant, interactive and transparent than its counterparts, it seems that All’s sometimes controversial self-promotion has made the lion’s share of difference, especially as he has succeeded in persuading local congressional campaigns to use his site, sometimes making it their exclusive online fundraising platform.

RedState, former backer of Big Red Tent, now supports SlatecardBut if you need further evidence that Slatecard is the take-all (no pun intended) winner of the online GOP fundraising tool primary, consider the image at right, taken from the sidebar of leading Republican activist site RedState. It’s a Slatecard widget encouraging contributions to the McCain camapign.

It’s noteworthy not just for being there but for what it replaces: Nearly a year ago, RedState announced it was backing one of the future also-rans, Big Red Tent:

Patrick Ruffini has said more than once that the right needs to stop building what the left already has and instead build the next big thing. As part of heading in that direction, please let me introduce you to the Big Red Tent. We didn’t build it, but we’re actively supporting it.

There is more irony here: Ruffini is chiefly responsible for the other runner-up, Rightroots, and RedState’s Erick Erickson was party to a minor internecine fight with All during the Republican primary season. To back All’s Slatecard over Big Red Tent may have been a difficult choice, but considering how the other two have languished, it may have been no choice at all.

Update: David writes to say that 48 candidates now have used Slatecard exclusively for online fundraising, though some have already lost their primary or special elections. That’s impressive, especially for a site not yet nine months old.

That’s What FriendFeeds Are For

As I am frequently given to blogging about the first thing I see in my e-mail box each morning, and commenting on the extremely limited tools on John McCain’s campaign website, here the twain meet. This morning I woke up to find John McCain, or someone using his name, had subscribed to my FriendFeed account:

John McCain joins FriendFeed

FriendFeed is one of the more recent Web 2.0 services on the scene, and some believe it could be the latest next big thing. Considering the McCain campaign’s sometimes uneven online strategy, this is a step in the right direction. It’s better to send your campaign out into the places where people are than to expect them to come to you, anyway. So, I subscribed in return:

Subscribing to John McCain’s FriendFeed

And it’s the campaign, all right — the favorited video indeed shows up on the official McCain YouTube channel as the most recently favorited video.

Better still, the favorited video was uploaded by McCain Girls, the parodic creation of left-leaning humor website 23/6. Sure, the joke may be on McCain, but the McCain campaign is willing to laugh along with the joke. The video favorited is of McCain literally laughing along with it.

Obama, of course, is on FriendFeed as well. He also has more online content piped through it: Digg, Flickr, LinkedIn, Twitter and YouTube. McCain’s camp only lists the official blog’s RSS feed and YouTube account.

I know that’s not all they’re doing. McCain is on LinkedIn; earlier this month the campaign made clever use of the surprisingly resilient socnet, asking a question of the site’s memebers and receiving more than 3,000 responses.

John McCain on LinkedIn

I’m a bit surprised that McCain’s camp appears not to be using Flickr. Surely someone is taking pictures; during the Fred Thompson campaign we kept the Flickr account updated constantly with photographs taken by Thompson family friend Jim Rydell. (We released all photos under a Creative Commons license, thus providing quality photos of Thompson that supporters could use.)

McCain doesn’t appear to be using Twitter at either likely account (here or here), though supporters are giving the campaign a presence (here and here) on the increasingly zeitgeisty socnet. McCain’s camp did create an account on Digg, but they haven’t used the account since late last year.

Maybe all of this is not crucial, but the more social networks a campaign uses, the likelier it is they will reach people they would not have otherwise. Democrats will do all they can to portray McCain as old and out of touch, so presenting him well him to the young and with-it denizens of these online communities should take on added importance. Meanwhile, fundraising seems to be improving a bit, so maybe Pat Hynes will get a few extra hands to take care of these things.

The Fall of the Report of Drudge

This morning I spoke to a group of journalism interns at the Washington Center for Politics and Journalism, along with David All. Now in its 19th year, the program run by Terry Michael is a special one for me: it’s what brought me to Washington in the first place. I’m not sure whether I’m a success story or a cautionary tale, as I’ve heard Terry ruefully note how many of his alumni eventually leave traditional journalism. Alas, I’m one of them.

In any case, it was a freewheeling discussion of digital politics, broadly defined. With a keyboard and projection screen at our disposal, we rambled from David’s YouTube projects for Rep. Jack Kingston to the website of my employer (and this site’s host) New Media Strategies. At one point, the question arose of Matt Drudge’s influence in the past compared to RealClearPolitics. We didn’t know the answer, so I went to Alexa (an imperfect tool, but more accurate the more traffic a site gets) to get an idea:

Alexa Traffic Ranking: Drudge Report vs. RealClearPolitics

Wow. Now that’s a mighty steep fall for a website that once almost brought down a president, yadda yadda yadda. Now, I’m sure his influence remains greater than his traffic; after all, Washington journalists are still reading his website out of sheer inertia. As recently as September 2006, “Gang of 500″ coiner Mark Halperin said “Drudge rules our world,” which pretty much sums it up. Meanwhile, RCP has had a strong 2008, even if their traffic only spikes around the elections (David noted the first, biggest spike was election night 2004 when the site was a destination for leaked exit polls).

Back in the office this afternoon, I decided to look up another site often compared to Drudge, especially at the outset in early 2005. This one surprised me even more:

Alexa Traffic Ranking: Drudge Report vs. Huffington Post

Surprising? Yes, at least if you remember how ubiquitious the Drudge Report once was. But let’s take a few things into consideration: for one, there is much, much more content on Huffington Post. The above chart is measured in page views, and every time someone clicks from the front page of HuffPo to Eat the Press or Nora Ephron’s latest Dear Jane letter to Hillary Clinton, that counts as another. Drudge meanwhile has just one page, and if my clicking habits are representative of others’, the tendency is to click on a story, hit the Back button, click again, go Back, etc. On many browsers, each subsequent view may draw upon the local cache and not register another hit for Drudge. Then again, he’s enabled that insidious technique known as auto-refresh, so if you accidentally leave his page open for any length of time, it will reload however often

    var timer = setInterval(”autoRefresh()”, 1000 * 60 * 3);
    function autoRefresh(){self.location.reload(true);}

is. Another thing to consider: Huffington’s numbers are nowhere near Drudge’s at the peak, and it’s highly unlikely she ever will — unless maybe she manages to bring down another President Clinton. (And I wouldn’t count on it.) Like M*A*S*H vs. American Idol or Star Wars Kid vs. Leave Britney Alone, there is too much competition for eyeballs, with the advent of cable television and YouTube respectively, for new programming to outperform the old.

And, clicking around a bit more, I realize I am not the first to note Arianna’s upset: Kara Swisher at All Things Digital first noted it about two weeks ago. But you know how it is. Too much demand on our attention to see everything we’d like.

P.S. Come on, Alexa. Why can’t I embed more than one of your charts on a page? The screen caps look terrible when I shrink them them to fit the column width.

To Boldly GOP Where No… The Blog on the Edge of… Sorry, I Got Nothing

Via Buzz Brockway on Twitter and Peach Pundit, artwork from a new article in Campaigns and Elections:

Campaigns & Elections artwork featuring Erick Erickson, David All, Patrick Ruffini and Rob Bluey in Star Trek uniforms

A hearty congrats to all featured, and I think my colleague the Virginia delegate to QandO may be quoted in the piece. Yet the pay wall leaves me wondering. As a resister of all things Star Trek (and sympathizer with K-Lo at The Corner on this) I’m not sure if I should be envious; Matt Lewis’s Town Hall commenters are pretty harsh, and not just the Ronulans.

But the article isn’t public, so I can’t judge for myself, nor can bloggers or their commentariats. C&E publishes much of its content on the website, but right now there is a little C&E dollar icon symbol next to the one article that’s actually about bloggers. Who are the ad wizards at C&E who came up with this one?

I also wonder if the falling out between David and Erick (and others) from a few months back gets any inches. My guess is not, and even if I’m wrong, it makes me think it’s too bad Wonkette doesn’t report on its city’s industry in the same depth as Valleywag (retooled in early 2007) or even Gawker (retooling, but not pulled).

Certainly the Beltway and the District is as much a company town as the Silicon Valley/Palo Alto, so where’s the 100-word-version? Someone, please, quote the key grafs in a blog post. Make it so.

And to tell the truth, I probably watched ST:TNG on afternoon television for at least thee years in middle school.

Update: I have now read the article, and I am pleasantly surprised that the kerfuffle noted above is indeed covered, and that author Walter Alarkon even used the word “kerfuffle.” Aside from the annoying Star Trek motif and an embarrassingly lame pull quote, the article does a reasonably good job of explaining the current challenges Republican web strategists face. If the piece brings a wider awareness to these issues, it’ll have done all it needs to.

You can read the article here in the original layout; thanks to Theodora in the comments for bringing it to my attention. Still, the snazzy NXTbook software (which doesn’t even live on the C&E page) features no plain text, so it’s next to invisible to search engines. Likewise, it doesn’t let you copy and paste, so it’s next to useless for blogging.

Updated again: In the comments, it has been pointed out that there is an XML page running in the background, so it’s not a total SEO disaster. Meanwhile, Rob Bluey is weighing in…

I wasn’t going to post it, but I feel the need to set the record straight. For starters, I hate Star Trek.

Rightroots, Big Red Tent and Slatecard: An Assessment

Logos for Slatecard, Rightroots and Big Red Tent

Online fundraising startups are a longstanding interest of Blog P.I. In our year and a half, we’ve devoted more than a few posts to the subject, including the progressive, Democrat-supporting ActBlue, the conservative, Republican-aligned newcomer ABC PAC/Rightroots, attendant security issues and flawed coverage often (but not exclusively) in the Washington Post. The last time I wrote about it, Rightroots had relaunched, and two similar Republican fundraising startups — Big Red Tent and Slatecard — were announced and on the way shortly.

Now, all three have been up for more than a month, which I think is enough time to make an early comparative assessment.

For those playing at home: Rightroots is a reboot of the ABC PAC/Rightroots slate that saw a trial run fairly late in the 2006 cycle, controlled by McCain adviser Becki Donatelli, former Giuliani Patrick Ruffini and Mike Turk, an outside adviser to the Thompson campaign. Big Red Tent is an outside-the-beltway venture by a pair of Austin, Texas web consultants Ryan Gravatt and Brad Jackson. Slatecard is the brainchild primarily of ubiquitous DC Internet guy David All and web developer Sendhil Panchadsaram (who strangely has no website that I can find).

Last weekend, I signed up for each one and made some nominal contributions. Since then, I’ve continued poking and prodding. I thought about putting together an elaborate chart comparing their features side-by-side. Perhaps in a future post I will, but for now, but I don’t think that gives as clear a picture of what I thought about them. Instead, this post collects my observations, with screen captures. It’s a long one, so I’ve tucked the rest of this post below the fold. Follow me…

Continue reading ‘Rightroots, Big Red Tent and Slatecard: An Assessment’

Toward a RedState/Human Events YouTube Debate

RedState and Human Events would do a better job than CNN and YouTube

On Thursday I gave a somewhat-impulsive thumbs-up to RedState’s call for CNN to sack their political director. National Review’s indispensible Jim Geraghty has outlined eight editorial oversights (four quite serious, four merely problematic) in CNN’s vetting of the televised questioners. One or two would be enough to generate a blogswarm, but eight looks like malicious negligence, and it subseqently became a full-fledged blogstorm. Worse, CNN’s statement didn’t even attempt to be a “non-apology apology” — they’re digging in their heels and claiming:

The issues raised during last night’s debate were legitimate and relevant no matter who was asking the questions. The vested interests who are challenging the credibility of the questioners are trying to distract voters from the substantive issues they care most about.

Did somebody say “fake but accurate”? As QandO’s McQ notes, the hubris implicit in that statement is galling:

Says who? Says CNN, that’s who. It is the network that chose the questions that would be aired. Consequently what aired had nothing to do with what voters found to be the substantive issues of the day, but instead had everything to do with — say it with me — what CNN decided were the substantive issues of the day.

I stand by my initial judgement — in fact, I am all the more sure of it — but I realize it isn’t going to happen. (FWIW, CNN’s political director is Sam Feist; one wonders if indie rock/iPod Nano darling Feist could do any worse). And the truth is it wouldn’t make up for the debacle, so I concede that a change is not imperative. What would be better is a pro-active solution — that is, another debate. And so I am very intrigued by a new proposal, this time issued jointly by RedState and Human Events (both subsidiaries of Eagle Pubishing), for a “do-over debate”:

We have a base of readers who represent the Republican wing of the Republican Party. You — and the Republican Party — deserve to face the questions posed by undecided Republicans, not Democratic activists. We will solicit and obtain YouTube videos from those people and vet each questioner to establish that they are — really — undecided Republicans. We hope to include soldiers in the field in Iraq, Young Republicans, and others who still have not decided among you.

Today, allow us to make you this offer: We will organize a debate at a time and date amenable to you all. We will work with a national broadcaster to broadcast the debate as well as offer it online. We, not the liberal drive by media, will ensure the questioners are who they say they are. And we will choose them based on criteria that will be fully disclosed to you all which ensure the questioners aren’t activists for any Democratic candidate.

I think this is a terrific idea. The MSM no longer has a monopoly on campaign coverage, so why should they have a monopoly over organizing candidate debates? The only good answer is because they control the airwaves. Could Fox News be persuaded to air it? Possibly. C-SPAN would certainly set up a camera, it could be simulcast on the web, and it would obviously be made available on YouTube. Heck, put it on the History Channel. I bet more people would watch it.

And if so desired, Google/YouTube (GooTube, if you will) need not formally be involved. Eagle’s online outlets could independently create a YouTube account, put RedState’s Erick Erickson and Human Events’ Jed Babbin in a short video soliciting questions, and anyone could post their videos as responses. Eagle could narrow them down, submit them to a hand-picked group of conservative bloggers to identify the best, and blog readers would be invited to vet the questions themselves. The ultimate decisions should still be made by the organizing consortium, but the crowdsourcing would be a substantial (if not bulletproof) way to head off complaints from conservatives. Necessarily, this would aso give the campaigns time to study the questions and prepare well-thought out answers — this too would be different from the “gotcha” element that annoyed so many in the CNN/YouTube debate.

Of course, the last point hints at the major reason why it wouldn’t happen. Here I’ll note: I cannot formally join the call for such a debate; as I point out whenever relevant, New Media Strategies consults for the Fred Thompson campaign, and I won’t put the campaign or my employer on the spot. Same goes for the other campaigns, though — the Iowa caucuses are now a month away and no campaign should be pressured to join a debate in a time frame this limited. The CNN/YouTube debate required months, not to mention a “Save the Debate” movement by Republican bloggers, to happen at all. So don’t hold your breath, and save your Facebook campaigns. But it’s a terrific idea.

To address another issue: A few commenters on the above-mentioned post here, including some friends of Blog P.I., apparently read my criticism of the debate as a complaint about tough questions. If I understand them correctly, they feared a not-yet-proposed alternative would result in “softball” questions. I replied that they were mistaken, and pointed to a prediction by Patterico following the Democratic CNN/YouTube debate in July:

The Democrat debate was dominated by questioners asking: “Why can’t you be more leftist?” And the Republican debate will be dominated by questioners asking: “Why can’t you be more leftist?”

That pretty much nailed it. The problem is not that the issues CNN is so pleased with itself for raising were illegitimate or unfair. They were not. It’s that those Dem-leaning questions asked by Dem-leaning YouTubers were general election questions, and the general election audience generally (as it were) was not watching. Certainly Republicans should keep an eye toward next November, but a debate for a Republican primary should focus on issues that matter to Republicans. Say what you will, but “don’t ask, don’t tell” just isn’t one of them, and it doesn’t help Republican voters make up their minds. It does no good when Google flies a publicly-identifiable Hillary Clinton supporter in to berate the candidates about their position on the issue. (One which, I would like to point out, is unlikely to be a major factor in the general, either.) In fact, it rises to the level of farce when Anderson Cooper asks said Hillary supporter to rule on whether or not the candidates answered his question and the guy says “no,” yet anyone who was paying attention knows they did answer his question honestly, but he just didn’t like their answers.

True, CNN did air questions about illegal immigration, gun rights and religion. But RedState/Human Events would query those subjects, too. They might even include a question about the Bible that doesn’t conform to slack-jawed yokel stereotypes (sorry, Joseph Dearing, whomever you are, but when you assert that your question tells us “everything we need to know” about the GOP hopefuls, that’s how you come across). Although various writers at RedState and Human Events have evinced support for various candidates (Erickson most notably in favor of Fred Thompson, I can’t help but note), I would argue they have a greater interest than CNN in a strong, fair debate that includes difficult questions for all the candidates, because (as Erickson and Babbin point out) it’s their audience who will be deciding which Republican goes on to the general election.

In short, RedState and Human Events would be better curators of a Republican debate than CNN.

Because I am confident that this do-over debate will not come to pass, I encourage both to organize similar debates for Senate and House candidates, whose primaries mostly will not be decided until further into next year. This would give them time to work out the kinks, gain experience appealing to local television channels for airtime, and give them credibility in proposing such a debate in 2012 (er, 2011, but you know what I mean). I call on Pajamas Media, NRO, Heritage or any other independent, webbish, GOP-leaning organization to do the same. Now that I think about it, I call on Josh Marshall’s TPM empire to do the same for Democrats.

You know what would be awesome next fall, sometime after the conventions and before the general election, Commission on Presidential Debates-permitting? A RedState/Daily Kos YouTube debate.

The Good, the Bad and the SEO

From yesterday’s techPresident Daily Digest:

OpenLeft’s Chris Bowers is back with an update on his latest Googlebombing campaign, this time directed at Rudy Giuliani. Bowers is claiming that because of his and other liberal bloggers’ efforts, two of his targets — an article claiming that Rudy is worse than Bush, and a letter from NYC firefighters to Hizzoner — are now among the top ten Google search results for “Rudy Giuliani.” Is this tactic a method of search-engine optimization (SEO) or gaming the system? William Beutler, who writes Blog P.I. and works for the Fred Thompson campaign, thinks it’s the latter. “It’s not making the pages better, it’s not doing the organic things that Google is supposed to do,” Beutler told the National Review.

Ironically, most of the links in the original didn’t work — if it had been a Google bomb, it would have been a dud. But I digress already. I do appreciate the shout-out, and it’s inspired me to comment on Google bombing and SEO in a little more depth than I could for National Review. And because Chris Bowers seems particularly aggrieved by the comments I made in that article, perhaps this will clarify things.

First and foremost, what Bowers calls “search engine optimization” isn’t, quite. A webmaster implements SEO techniques to make a page he controls rank prominently in search engines, primarily on industry-leading Google. If you’re doing it “white hat,” this means knowing what Google’s bots will and will not respond well to, and acting accordingly. This is not “gaming the system” — this is just playing the game. Bowers and his allies have no control over the pages they would like to see place higher in the rankings, so what they’re doing instead is optimizing the search engine for their pages, rather than their pages for the search engine. There’s no getting around the fact that this is “black hat” SEO. I don’t suppose Bowers particularly cares. His goal is to win elections, and if that makes him an unethical SEO, so be it.

From a technical standpoint, Google bombing is pretty much the same thing as link farming. All that differentiates them is the leftroots are farming with mules, while black hat professionals are using heavy machinery. Bowers still has to push the mules, while the pros merely start up the combines and turn them loose.

If Bowers & co. were in fact doing this with bots, it would be a clear case of fraud — if Google catches you using automated link farms, your site or page may be delisted entirely. But because they are doing it with crowds of like-minded individuals, the practice is technically legit. Bowers could argue, even compellingly, that their linking patterns are just as legitimate as any other. But the coordination is the difference. Google’s results are supposed to be the revealed preference of millions of unconnected individuals. Yet Bowers has replaced Larry and Sergei’s invisible hand with his own, pushing the mule along.

I’ll stop before I mix any more metaphors, but let me add, I blush at the idea of Google trying to “defuse” these “bombs.” Once Google gets into the business of deciding what is organic and what is not, they’ve got a) a Miller v. California dilemma on their hands, and b) too much work because of it. But I have no authority over search engine results, so I will say that I know this one when I see it: The practice of selecting a single critical story from all the coverage about a political candidate and linking it over and over and over to make it more prominent than it would be otherwise is far from organic.

As long as there remains a benefit (or perceived benefit) to Google bombing, amateur politicos will keep it in their toolbox. Unless Google sets up a Gmail account to collect bombing complaints, there’s no way to stop them from doing it. So, as I argued earlier in the year, the only way to counter negative Google bombing is with positive or reverse Google bombing.

P.S. The question still remains, how effective is Google bombing? Here are two quotes, one from the NR story, the other from a Bowers post. Here’s Drew Ryun, son of ex-Rep. Jim Ryun:

When a campaign goes wrong and a five-term incumbent loses, there are a whole lot of things that have gone wrong. So was the Google bombing the sole reason we lost? No. Was it a part of it? Yes, but how big a part I don’t know.

And here’s Bowers, in reply:

Hahahahahaha! Yeah, of course the Googlebomb campaign hurt Jim Ryan’s re-election chances.

Well, I already knew what Bowers thought. But the fact remains, nobody can really tell how influential the practice is. But per my comments in NR, I submit that if you can get a negative link in the top three results for a politician’s name, then you have an effective Google bomb. And you’ll know this one when you see it — because you’ll be guaranteed of actually seeing it.

The Modern Age

Update: Looks like I’m Twittering it instead. Twitter — live-blogging that works.

It’s been slow around here, since I have been pretty busy, but I should have some interesting posts later this week — as tomorrow I’ll be attending the Modern Media Strategies workshop (not to be confused with New Media Strategies) at the Heritage Foundation, made possible by Rob Bluey and David All, among others, and co-sponsored by Google. I won’t promise to live-blog it — I tend to think that live-blogging is not all that interesting — but I should have some thoughts on it afterward.

Until then, here is my latest favorite toy based on my other latest favorite toy:

Blog P.I. on the iPhone

But I will have my laptop and digital camera handy, so there is a chance I will live-blog it. We’ll see what happens.