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Dear Leaderboard, or: Mmmm… Pie Chart!

When Gabe Rivera unveiled his Techmeme Leaderboard a few weeks back, we politically-minded Internet junkies experienced something akin to spending Christmas morning watching another kid open presents. Okay, that’s pushing it. Maybe it’s like comparing your Easter morning haul with a friend who received a Nintendo game, when all you got was chocolate (I’ve forgiven, but never forgotten).

Top 25 sites on the Memeorandum LeaderboardIt made sense, though. The bloggers who show up on Techmeme are much more likely to track themselves on that site than are the bloggers who populate Memeorandum likely to watch themselves. Of couse, all tech bloggers are geeks in good standing, while only some of us political types are. So they get the goodies first.

But as expected, Rivera rolled out his Memeorandum Leaderboard, and he did so this week. As he explained, the Leaderboard

identifies 100 of [the most influential political blogs], ranking sources simply by how much they’ve appeared on memeorandum in the past month. It updates every 20 minutes and offers archives of past days. … The memeorandum Leaderboard doesn’t tell the whole story of course. For instance, influential curators of opinion like Instapundit.com don’t figure highly given memeorandum’s preference for longer articles. Yet it remains a handy portal to many of the sources with the greatest role in framing and shaping the national debate.

It’s handy, all right, and it fills a need. Five years ago, in a very different political blogosphere, The Truth Laid Bear Ecosystem was the definitive guide to the top political blogs. But with Rob Neppell (née N.Z. Bear) now focused on other projects, it’s fallen into obsolescence. The Technorati Top 100 was a welcome addition, but its inbound link counts were sometimes unreliable, it never focused on politics per se, and as I pointed out last year, the political blogs have to share the top 100 with many other genres. Since then, Technorati has lost its direction in other ways, and it’s too soon to tell whether founding CEO Dave Sifry’s departure will change things. I’m not counting on it.

So while Rivera’s list is worth analyzing, it should come as no surprise that the analysis so far has come from more tech-centric bloggers. For example, here’s TechCrunch’s Duncan Riley marveling at how important the legacy media remains, especially compared to the ’sphere in which he moves:

According to the list, based on story headlines on Memeorandum the New York Times, Washington Post and AP control over 22.4% of political headlines. The Atlantic Online, The National Review and CNN (twice) also make the top ten, leaving slim pickings for political blogs. … The (perhaps sad) state of the political blogosphere stands in contrast to the tech blogosphere, which dominates the equivalent Techmeme Leaderboard list, holding approx 64% of all spots.

The observation is fair, but I object to the judgment call. For one thing, defining the subject matter of Memeorandum as “politics” is far too narrow. Foreign affairs, U.S. diplomacy, domestic policy, electoral politics and sundry current events make up the subject matter at Memeorandum — a much broader spectrum of news and analysis than what TechMeme covers. Moreover, these subjects often require reporting from around the country and around the world that even in the digital age aged institutions with more resources than resolve continue to dominate. Most of the stories on TechMeme emanate from the Silicon Valley; Memeorandum spans the world at large.

GOP Internet consultant Patrick Ruffini has already taken a crack at evaluating what it says about the Right’s online fortunes. What it says is that Republicans and conservatives need to reinvent their online channels of communication:

Lots of bloggers have been over to Iraq, a commitment which makes the professional activists in the leftosphere look like dilettantes. Guys like Jeff [Emanuel], Bill Roggio, and Michael Yon have been the advance guard for this stuff. But nothing little has been done to institutionalize their work, to create counter-memes by controlling the upstream information flow through a system for nurturing these upstart war reporters. The failure to develop an effective counter-narrative out of Iraq is reflective of the “conservative message machine” and its reluctance to think outside the box.

Myself, I’m still thinking it over. To get started on the process, I separated all the websites on this afternoon’s Leaderboard into a few arbitrary categories and added up the percentages accorded to each. I then created a simple chart with Zoho Sheet (beating out Google Docs by a slim margin and NeoOffice by a much wider one) to visualize the statistical spread. Others will have different ways of breaking this out — and I may have different ways at a later date — but here’s what I came up with:

Memeorandum Leaderboard (by source type) - http://sheet.zoho.com

I should note the numbers taken off the leaderboard do not actually add up to 100%. That’s something I intend to ask Rivera about, and because the Zoho chart rounds them up to reach a sensible 100%, here are the actual numbers as I compiled them:


ARBITARY CATEGORY INEXACT NUMBER
Newspaper/Wire Content 38.65%
Liberal Blogs & Websites 14%
MSM-Backed Online Content 11.4%
Conservative Blogs & Websites 10.25%
Cable/TV News-Based Content 4.7%
Primary Sources Online 0.98%
Hard to Categorize Websites 0.86%

This dilutes MSM-owned websites only just a bit; as you can see, print and wire-based news stories commanded much, much more attention than websites based on television news, so you can squint and add that back in if you’d like. Add in MSM-created content specifically for the web, and it’s up over 60%. That is also a more arbitrary but, I would argue, more necessary category — “MSM Online” is where I placed any ostensibly non-partisan blog and any non-blog content by more partisan sources. These days established media organizations are creating more and more content for the web, and much of it differs in character from what they publish on dead trees. Liberal and Conservative blogs are more self-explanatory; the hard-to-categorize sites included Drudge Report and The Moderate Voice. The Primary Sources were Gallup, Rasmussen and whitehouse.gov. If anybody cares, I can forward the list as I compiled it. It could probably use some revision, and I certainly reserve the right to have made a clerical error here or there.

I’ll leave you that to chew over for now. I’ll be back with answers when I have them, and with any luck, I will be back inside of a month with a few more thoughts about what all is going on here.

Exclusiva! Debe Acreditar El Perez Hilton!

I don’t know whether Fidel Castro es muerte and neither do you. James Taranto thinks he’s been dead since last year, and there is a pretty decent case to be made there. But this evening the Internet is buzzing about his putative demise, as Memeorandum goes to show.

What I do know is that the Seattle Post-Intelligencer’s news blog is admirably honest about admitting where they first heard the (possibly) big international news story:

Seattle Post-Intelligencer gets its international news from Perez Hilton

Yes, in fact Perez Hilton is even linked on Memeorandum, instead of just the sister site WeSmirch. Nevertheless, it most certainly is not a “big scoop” of Perez Hilton’s. If it’s anybody’s, it belongs to Babalu Blog. And if it turns out that Castro still está vivo, I guess the scoop goes to South Florida’s NBC 6.

P.S. If my Spanish is off, I trust that someone will tell me in the comments.

Weekend Update

The Iraq war-supporting and -opposing halves of the political blogosphere don’t agree on much, but one thing they do have in common is an abiding mistrust (or distrust) of the mainstream media, especially when the subject is Iraq.

This lack of trust often begets outright derision, sometimes even overt attempts at and references to comedic entertainment. Today, as juxtaposed at Memeorandum, the Washington Post takes a whack from the right and the New York Times takes one from the left:

Neo-Neocon, on Walter Pincus and R. Jeffrey Smith’s “Official’s Key Report On Iraq Is Faulted”:

Neo-Neocon and Emily Litella

A Tiny Revolution, on Michael R. Gordon’s “Deadliest Bomb in Iraq Is Made by Iran, U.S. Says”:

A Tiny Revolution and Michael Gordon

There’s some mild irony here — the editorial division of the New York Times has mostly opposed the Iraq war, while the Washington Post’s editorial page has mostly supported it. Of course, today’s complaints are directed at the ostensibly impartial news division. Editorial editors may have their fans, but among partisans, the straight news reporter has no advocates.

Bloggers for Sale?

National Journal’s K. Daniel Glover, who never gets too old for this, co-wrote an op-ed for the New York Times today on bloggers who work for campaigns (based on his own reporting, which I later extrapolated into an unwieldy series of charts), and the reaction from the blogosphere could probably be best described as extreme hostility.

On first read, I didn’t quite see what the problem was, but after reading through all the posts available at Memeorandum, I can see what they’re getting at — though the reaction is, to no great surprise, overly negative. The most controversial passage seems to be this one:

Few of these bloggers shut down their “independent” sites after signing on with campaigns, and while most disclosed their campaign ties on their blogs, some — like Patrick Hynes of Ankle Biting Pundits — did so only after being criticized by fellow bloggers.

Among the fiercest detractors are friends of bloggers who worked for campaigns and who did cease their independent blogging, but are not exempted from the mild criticism offered in the story. A good example is Amanda Marcotte, who took over Pandagon from Jesse Taylor when he signed up with Gov.-elect Ted Strickland:

Daniel Glover and Mike Essl are hinting around that a lot of bloggers have undisclosed conflicts of interest and forget to include an extremely important disclaimer about some of the bloggers on their handy little chart here. You know, the part where they clearly state that bloggers like Peter Daou and our own Jesse Taylor have no conflict of interest at all. Because they quit their blogs before starting their campaign jobs so there was no conflict of interest.

Here’s Scott Shields, in the comments at MyDD:

It’s pretty clear … that I was on payroll with the Menendez campaign. I haven’t looked at all of the other examples, but I’d be willing to bet that it was pretty much the same story all around — that full disclosure was offered. What, I wonder, is Glover’s point? That bloggers are “for sale”? … I consider myself an activist first and an ideologically-driven citizen journalist second. That’s just how I’ve defined my role. It’s something I think I’ve been pretty clear about. If I believe in a candidate, I’m willing to work for that candidate. If I don’t, then I’d take a pass. At no point would I ever fail to disclose my work for that candidate. [Note: The original quote here was Jonathan Singer's which is quoted below. This has been replaced with a quote from Shields' comment. My apologies to both.]

Conservatives who weighed in had a similar reaction, though they took it less personally. Alabama Liberation Front responded with snark:

I can be bought. I just want to make that clear. If everybody else is going to discard their bloggerly principles and go a-whorin’ after political money, I don’t want to be the last blogger virgin, sitting around drinking lemonade and waiting for the phone to ring.

And a contributor to Done With Mirrors was skeptical about the apparent premise of the op-ed:

Of course I would have a problem with a politician directly paying a journalist employed as such, disclosed or not. (I don’t want politicians paying off staff writers for major newspapers, for example.) But what these bloggers are being paid for isn’t journalism, not in my book. It isn’t even “citizenjournalism,” about which term and which concept, as they are used in the blogosphere generally, I harbor deep skepticism.

All together now: Tough crowd.

The only blogger explicitly criticized is Hynes, a Republican, yet most of the outcry comes from the left. Why? Guilt by association. That’s why I think that the article might not have received such harsh criticism had it not been paired with a chart placing bloggers’ quotes about their employers next to information about what they were paid.

But the chart was a production of the New York Times, with the numbers borrowed from Glover’s original piece and the quotes attributed to each blogger taken from… well, it doesn’t say. The chart seems to imply that there’s something shocking about the fact that a blogger paid to work for a campaign would have positive things to say about their candidate. But do these quotes come from the bloggers’ personal websites? From the official campaign blogs? Were they written before or after being hired? These are important things to know before passing judgment on the propriety of the statements quoted — but the insinuation that these comments are insincere is highly misleading.

Should Glover have refused the op-ed on this basis? Maybe, but I am quite sure I would not have. Perhaps another sentence or two noting a few of the subtleties that the bloggers are pointing out now might have quelled some of the outrage — but then again, perhaps not. Take for instance the ever-subtle Atrios, who carps:

I guess the blogger ethics standard is now if you’ve ever run a blog there’s something unseemly about actually working with politicains [sic], even years later.

No, that’s not what the article says. Not even close. Atrios’ response manages to be even more overbroad than the article quoted. I respect and like Jonathan Singer, who wrote the main response at MyDD today, but he too goes overboard (albeit with more wit and humor):

While Glover does note that some of “these bloggers shut down their ‘independent’ sites after signing on with campaigns” or that “most disclosed their campaign ties on their blogs”, he fails to mention the fact that a number of the bloggers, like Jerome, largely recused themselves of writing during the course of their employment, farming out writing responsibilities to other bloggers like Chris, Matt and myself.

The reason why may shock you: Chris, Matt and Jonathan do not exist, despite any previous claims. He got me. We’re all the same person. I (Jerome) have been writing under these aliases the entire time I have been working on other campaigns. I also used to write under the name of Scott Shields until I got hired under that pseudonym by another campaign. Thought you met Matt, Chris or Jonathan at Yearly Kos or some other event? Most likely you met one of the young fellows I paid to play those roles. They’re just out of work, dime a dozen actors from Los Angeles. Anyone could have played them.

At the very least, this mini-kerfuffle highlights just how difficult it can be to generalize about the blogosphere within the constraints of the short op-ed format. And I should know — earlier in the year I wrote a newspaper op-ed (though for the Washington Examiner, nothing like the New York Times) and I was roundly trashed by some of the same bloggers — although I am envious of “Roger Ailes”‘ “K. Douchebag Glover” nickname; I got nothing quite so clever.

So I can certainly sympathize. Looking back on my piece (which unfortunately is no longer online), I got some things right and some things wrong. But if I could have linked to blog posts backing up my arguments, it would have been less controversial. I would imagine the same is true here. Glover’s experience today certainly reconfirms my conclusion that newspaper op-ed columns, with their limited space and lack of hypertext, are almost invariably a terrible place to comment on the blogosphere.

This seems to be what Glover implies in a comment posted at his own blog, in response to an angry reader:

The Times wanted me to focus on people who had their own blogs and then went to work for campaigns. My original piece also included people who were paid to blog for campaigns or advise them on Internet strategy but who weren’t independent bloggers beforehand. …

Furthermore, my article neither states nor implies that anyone, candidates or bloggers, is “corrupt” because of ties between the two. I don’t believe that. Candidates have the right to pay for Internet advice, blogging, etc., and bloggers have a right to be paid for that work — or to do it on a volunteer basis, if they so choose.

I get that. But that wasn’t in the article. And with bloggers on a hair-trigger response to any criticism whatsoever, the NYT piece should have said exactly that. Glover and Essl didn’t say (or mean) what many bloggers believe they said — but they didn’t not say it, either.

P.S. Don’t miss the comments, where Danny Glover adds a bit more detail about how the article came together — and adds the important fact (you would think) that Essl’s contribution was limited to designing the chart itself.

Why, You Little—!!!

There’s a curious and twisted form of homerism on display right now at Power Line, where readers have been falling over themselves to first nominate and now vote for their hometown newspaper as the “worst newspaper in the United States.”

I don’t doubt that there are legitimate criticisms to be made about most or all of these papers, but I also don’t doubt that the examples provided are not nearly enough to make such a drastic judgment. Indeed, while a couple submissions refer to specific grievances, the post is characterized by allusive grumbling and generalized complaints. Which gives me an idea…

Can you match the newspaper with its corresponding critique? Answers in the nomination post at Power Line, as well as below the fold. No peeking!


a. Los Angeles Times   1. “Farther left than the Guardian, but without the snappy prose.”

b. The Oregonian   2. “All around worst paper, general purposes”
c. San Francisco Chronicle   3. “Not nominated by any readers, but a paper that few will dispute belongs on this list.”
d. Washington Post   4. “Relentless liberalism, then spiteful revenge pieces.”
e. Kansas City Star   5. “Slavish liberalism (probably all those gummint workers).”

Continue reading ‘Why, You Little—!!!’

Take The Plunge

If you missed Jack Shafer’s “The Rise and Fall of the ‘Bus Plunge’ Story” last week, I much recommend it. Not only will you learn about this gruesomely fascinating category of journalism, but by the end you may yearn for the long lost days of the K-hed (not K-Fed; nobody will be sorry to lose him).

As an example of the genre, I have appropriated from Slate the scan of one specimen from the Sept. 1, 1956 New York Times:

New York Times Bus Plunge Story

As Shafer documents, the phenomenon has all but disappeared from the Times. But on the Internet it lives on — not just on the aptly named Bus Plunge! website, but also, just this afternoon, on the front page of CNN.com:

CNN Bus Plunge Story

More on the accident here, but I must warn you — if you enjoy your gallows humor, I don’t recommend clicking through.