
Last week I traded a series of Twitter “@ messages” with Jay Rosen, the NYU journalism professor, blogger and media critic. The first one asked:
Maybe you know. Q: why doesn’t Politico have a Ben Smith for the White House? Bets on whether they’ll get one if Obama wins?He’s got a point. The Politico lists the organization’s designated blogs on its front-page in this order: Ben Smith on Dems, Jonathan Martin on GOP, Shenanigans on Gossip, The Scorecard on Campaigns, The Crypt on Congress, Michael Calderone on Media, James Kotecki on whatever. The Politico is literally blogging about “whatever” but not about “the White House.” So I guessed, in fewer than 140 characters:
Smith-Martin are a package deal, covering both primaries. Politico: more campaign, less governing? But that’s a great idea.Prof. Rosen suggested in turn:
How about a PI post? Politico columnists for the Dems, Reps, Congress, Media, Gossip, Campaign trail, but no White House?To which I replied:
Mike Allen certainly covers the WH. But not in blog form, true. Have friends down there, so I can ask. Possible PI post indeed.
And so I did, getting in touch with a half-dozen or so current and former Politico writers, asking for their thoughts, on background. I also made an effort to get VandeHarris on the record, but they did not return e-mails by my less-than-rigorously self-enforced deadline.
So here’s what I could piece together:
- When the Politico launched a little under two years ago, the presidential campaign offered the biggest opportunity first. Politico was first conceived as a newspaper to be called Capitol Leader — “Yet Another Newspaper Aimed at Capitol Hill” as the Washington Post had it. The Executive branch wasn’t even in the picture until John Harris and Jim VandeHei were.
- As noted above, the newspaper that did emerge hired the much-acclaimed, much-accosted former White House reporter for Time and WaPo, Mike Allen. He writes big stories, is in good with Drudge, and produces content on a daily basis like everyone else. The format of his output is a secondary matter.
- Most everyone I talked to seemed to assume that no matter who won the presidential election, the Politico would increase their White House coverage after the election. After all, it’s the logical continuation of the campaign stories they are covering now. Some said they thought a blog would be involved, and no one volunteered the opposite.
One thing that occurs to me is that other major newspapers have blogs covering the White House as a beat, as do regional newspapers with Washington correspondents, but none of them command major audiences (even when they resort to Olympics T&A).
People care about the big stories that emanate from the White House, and they’ll get that from every newspaper and every political blog inside the Beltway, but few are looking for the day-to-day minutiae. Bush is a lame duck, interest has waned even in some of the bigger stories, and other national newspapers have moved their White House correspondents to the campaign trail.
The answer given reminds me a bit of the response I got in the summer of 2006 when I first wrote about the opening for a “Republican ActBlue”, viz., just wait. It may be worth noting, the person who did finally create one was not yet working on it at that time.
So, yes, the Politico will probably have a White House blog next year. Whether Politico writes the one that Jay Rosen is hoping for remains to be seen.
Photograph by David Boyle in DC via Flickr.
Of course not. I certainly haven’t. I’m willing to put a good sum on the wager that no one I know has ever read one of her opinion columns. And I’d even bet that no more than two commenters will appear on this blog to claim they have read more than one column since she ceased being a UPI reporter in 2000 and started writing this Hearst column that you’ve never seen. (Yes, I’m hedging my bets. Anonymous commenters are liable to claim anything.)