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Archive for the 'New Media Strategies' Category

The Modern Age

Update: Looks like I’m Twittering it instead. Twitter — live-blogging that works.

It’s been slow around here, since I have been pretty busy, but I should have some interesting posts later this week — as tomorrow I’ll be attending the Modern Media Strategies workshop (not to be confused with New Media Strategies) at the Heritage Foundation, made possible by Rob Bluey and David All, among others, and co-sponsored by Google. I won’t promise to live-blog it — I tend to think that live-blogging is not all that interesting — but I should have some thoughts on it afterward.

Until then, here is my latest favorite toy based on my other latest favorite toy:

Blog P.I. on the iPhone

But I will have my laptop and digital camera handy, so there is a chance I will live-blog it. We’ll see what happens.

Blog P.I. 2008 Disclosure Form

Since the very beginning, Blog P.I. has put an emphasis on transparency in online politics, and now comes a point where we, the bloggers who keep this website (more or less) updated, think it best to apprise you of who in 2008 we are are supporting/working for.

William Beutler:

New Media Strategies, my employer and the folks who pay the bills around here, has been contracted to advise on Internet outreach for Fred Thompson’s nascent presidential campaign. I’ll be working under Howard Mortman (aka Blog P.I.’s Higgins) alongside Jon Henke (he’d be our Face Man, if Blog P.I. was named for The A-Team; see his concurrent announcement at QandO) and others from the crack Public Affairs staff here in scenic Rosslyn, Virginia. As everybody knows by now, Fred’s campaign is putting an emphasis on using new online tools in innovative ways, and we’re honored to take part in the effort. I generally keep my own politics off Blog P.I., but I’ll make an exception here: Thompson will have my vote, even though I live in the District, where the Republican party might as well not even have a presidential primary. For what it’s worth, I’d describe my politics as right-libertarian; I’m a pragmatist with a preference for limited-government solutions. And as Cato@Liberty wrote of Fred last week, “On federalism, there may be no better candidate.”” Not to mention his strong record of fiscal conservatism, something the GOP could stand to stand for again. He’s also been realistic about Iraq, that we are left with no “good options,” the war was a good one but done badly, and leaving it to the Qaedists is the worst option. He’s a solid conservative and a “happy warrior” with more ideas than he’s given credit for (so far) and is already running a whole new kind of campaign. If you’re at all inclined to cast a Republican ballot, Fred Thompson is definitely the best choice. Regular readers (I assume you exist) will notice that I have mentioned Thompson a few times over the past few weeks. For most of that period, I knew it was a possibility that we’d be working for the campaign — though we certainly weren’t being paid. Even so, I only mentioned him where the analysis would suffer for his absence. And for what it’s worth, I did write about him (favorably) before this even started. What does this mean for Blog P.I.? The site will remain “an ongoing series of investigations into, studies about, and commentaries on uses of the Internet in U.S. politics” where “the writers have their ideological blindspots like anyone else” but “aim for observation and reason, not assumption and opinion.” You may start noticing more overtly positive comments about Fred Thompson, but they’ll stay rooted in analysis — and I’ll post a disclaimer whenever his name comes up.

Not Paul Begala:

My choice for president and the only candidate that I want to work for is Barack Obama. It comes down to a simple formulation championed by his main opponent: change vs. more of the same. This country is in desperate need of change. I am not one of those Dems that says Hillary Clinton cannot win the presidency. If she is the general election nominee in fact, I’ll guarantee she will win. There is no more strategic and ruthless political family in the country and 2004 showed that the mechanics of campaigning can win elections regardless of issues and facts. As a serial campaigner, I can admire that. But I don’t want to win on a technicality. I want change, I want a movement, I want a governing philosophy and a majority that implements it. Obama’s mantra — that individual achievement is amplified when done through collective action is the antithesis to the “every man for himself” mantra of conservatism in the past 20 years. I want a nominee who will not only battle for people’s votes, but their hearts, minds and souls.

Olly Ruff:

I am not an employee of New Media Strategies, and I don’t aspire to work for the Obama campaign. In fact, as a non-resident alien, I don’t think I’m supposed to do things like endorse candidates for President. So, in what is either a principled ethical stand or simply a craven attempt to preserve my visa status, I pledge to carefully maintain my neutrality and objectivity throughout, and to eschew the cheap partisanship of my colleagues as I advocate for what I hope will become the moderate consensus position.

What Brownback Can’t Do For You

At The Bivings Report this weekend, Todd Zeigler rendered a pretty devastating assessment of newly-minted presdiential candidate Sam Brownback’s online fundraising pitch: The e-mail came from an e-marketing firm (whose website, incidentally, should be profiled by Web Pages That Suck) and Brownback.com itself is currently hosted on the domain of a web design company. The actual Brownback website looks professional enough, but that’s the nicest thing that can be said.

Zeigler’s unflinching verdict:

When you combine all these problems together, you end up with an email/web program that seems more like a Paypal scam than official campaign correspondence.

And I concur. I’ve been rebuked before for criticizing political sites that weren’t ready for primetime, but we’re talking the launch of a U.S. senator’s presidential campaign here.

Rosslyn Metro EscalatorRelatedly: Leaving work today, as I descended the Rosslyn Metro station’s Everest-esque escalator, coming up the opposite escalator was a small army of intermediate school students in blue ski caps, toting matching “Brownback for President” signs. It reminded me more than a little of Howard Dean’s not-so-perfect Perfect Stormers in Iowa circa January 2004.

I had to wonder: Where were they going? I sure hope it was Ruby Tuesday’s, because the Rosslyn neighborhood of Virginia is strictly a business district. If it was a rally for the benefit of WJLA-TV’s cameras, it sure isn’t reflected on their website.

And I almost feel like I’m piling on unfairly by mentioning that Brownback’s announcement was buried on Page A08 of Sunday’s Post. But not quite.

As Not Paul Begala noted this weekend, the first day of your campaign is supposed to be your best. Since Brownback’s campaign already faces steep odds, he’d better be hoping this aphorism is wrong, too.

Better Homes and Blogging

NMS and Meredith company logosAs you may have read in this morning’s Wall Street Journal, this website has come under new ownership.

No, seriously.

New Media Strategies, my employer and the sponsor of this blog, has agreed to be acquired by Des Moines-based Meredith Corporation.

If you find this a bit confusing, I understand. This kind of thing doesn’t happen every day. To help you through this period of transition, I have prepared a simple FAQ consisting of questions I imagine you might ask:

What is this “Meredith Corporation” you’re always going on about?

The Meredith Corporation was founded in 1902 by Edwin Thomas Meredith, publisher of Successful Farming, which I presume was something like the CNBC of its day, provided you were on Central Time. Mr. Meredith was also a Secretary of Agriculture under Woodrow Wilson, which just goes to show the revolving door between government and media is the same as it ever was.

1902? That was a hundred years ago! So what does it do now?

Would you believe they still publish Successful Farming? Believe it. But most of their holdings today are in newer old media than that — network affiliate stations and especially glossy women’s magazines.

And we are proud to welcome Better Homes and Gardens, Family Circle, Midwest Living, American Patchwork and Quilting, Renovation Style, and Ladies Home Journal — among many other fine magazines — to the Blog P.I. stable of publications.

Are they publicly traded? Can I buy the stock?

Good question! Yes, and yes. The ticker is MDP on the NYSE, and by the looks of last quarter, I am definitely hoping this post puts me in the running for some backdated stock options.

Where do you work again?

I thought we covered this. I work for New Media Strategies, the industry pioneer in online intelligence, brand promotion and brand protection. Me, I find myself writing a lot of IMs.

You are so getting downsized.

Come on, that’s not even a question — let alone one I imagine would be frequently asked. But let me assure you, nobody is losing their job. NMS is staying in Rosslyn, under the same management, with minimal interference from our corporate overlords. And I for one welcome our new corporate overlords! I’d like to remind them that as a trusted blog personality, I can be helpful in rounding up others to toil in their underground sugar caves.

So what does this mean for Blog P.I.?

Um, what do you want it to mean?

Does this mean Blog P.I. will finally get a redesign?

Hey, I happen to like K2 for Word Press, thank you very much. But yes, Blog P.I. will at least come up with a banner at some point. Perhaps Meredith can loan me someone from Renovation Style.

Looks like you’ve sold out, huh?

No, I already did that.

Sorry, I wasn’t paying attention earlier. Did you say this blog was bought by Meredith Baxter Birney?

Yes, that’s right. In fact, as of today Extreme Mortman will be written by Michael Gross.

P.S. I nearly forgot — the AP completely botched their headline on the merger:

Meredith Acquires Interactive Companies Genex, New Media

On the other hand, if that means we’re synonymous with “new media,” how can we complain? But that wasn’t the AP’s only favorable screw-up:

New Media Chief Executive Pete Snyder will continue to lead the 700-employee company after the acquisition.

700! As we’ve been saying around here, you have to love 1000% growth without the corresponding overhead.