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Archive for the 'New Media Strategies' Category

No Blogging, Just Heads

This weekend I made my second appearance on Bloggingheads.tv’s “The Week in Blog” series opposite Bill Scher. I got the call sort of last-minute, so I wasn’t nearly as prepared this time as my first appearance last month. Yet I think I came across as better prepared. Maybe that has something to do with having already done it once; maybe it has something to do with not over-thinking it for a week beforehand.

We talked about liberal and conservative reaction to District v. Heller, the relative recent success of Newt Gingrich’s “Drill Here” petition, Barack Obama’s stance on nuclear energy and John McCain’s awareness of the Internet.

P.S. Coincidentally, my colleague Jon Henke filled in on Bloggingheads just last week. And yes, this does probably does mean that New Media Strategies is taking over the world, one diavlog at a time.

The Battle of the Bills: Blog P.I. Does Bloggingheads.tv

This past week I spent about an hour talking through a tiny iPhone bluetooth headset on Skype and staring at the built-in iSight of a MacBook Pro while talking to Bill Scher of Liberal Oasis. I did so at the invitation of Conn Carroll, who usually holds down the righthand slot on Bloggingheads.tv, while he was celebrating his fifth wedding anniversary (congrats, by the way). Bill was an upbeat, friendly debate partner, and so far it looks like the loyal Bloggingheads commentariat doesn’t want to kill me.

The show plays like a funky, freewheeling, not-ready-for-cable TV “Crossfire” with less point-scoring, featuring a recurring cast of quirky political bloggers and policy wonks. I’ve been a constant viewer/listener back to when it was just Bob and Mickey figuring it out as they went along.

I should warn, around the middle there are audio-video sync problems, so this might be a good time to subscribe to the audio-only Bloggingheads podcast in iTunes.

The Fall of the Report of Drudge

This morning I spoke to a group of journalism interns at the Washington Center for Politics and Journalism, along with David All. Now in its 19th year, the program run by Terry Michael is a special one for me: it’s what brought me to Washington in the first place. I’m not sure whether I’m a success story or a cautionary tale, as I’ve heard Terry ruefully note how many of his alumni eventually leave traditional journalism. Alas, I’m one of them.

In any case, it was a freewheeling discussion of digital politics, broadly defined. With a keyboard and projection screen at our disposal, we rambled from David’s YouTube projects for Rep. Jack Kingston to the website of my employer (and this site’s host) New Media Strategies. At one point, the question arose of Matt Drudge’s influence in the past compared to RealClearPolitics. We didn’t know the answer, so I went to Alexa (an imperfect tool, but more accurate the more traffic a site gets) to get an idea:

Alexa Traffic Ranking: Drudge Report vs. RealClearPolitics

Wow. Now that’s a mighty steep fall for a website that once almost brought down a president, yadda yadda yadda. Now, I’m sure his influence remains greater than his traffic; after all, Washington journalists are still reading his website out of sheer inertia. As recently as September 2006, “Gang of 500″ coiner Mark Halperin said “Drudge rules our world,” which pretty much sums it up. Meanwhile, RCP has had a strong 2008, even if their traffic only spikes around the elections (David noted the first, biggest spike was election night 2004 when the site was a destination for leaked exit polls).

Back in the office this afternoon, I decided to look up another site often compared to Drudge, especially at the outset in early 2005. This one surprised me even more:

Alexa Traffic Ranking: Drudge Report vs. Huffington Post

Surprising? Yes, at least if you remember how ubiquitious the Drudge Report once was. But let’s take a few things into consideration: for one, there is much, much more content on Huffington Post. The above chart is measured in page views, and every time someone clicks from the front page of HuffPo to Eat the Press or Nora Ephron’s latest Dear Jane letter to Hillary Clinton, that counts as another. Drudge meanwhile has just one page, and if my clicking habits are representative of others’, the tendency is to click on a story, hit the Back button, click again, go Back, etc. On many browsers, each subsequent view may draw upon the local cache and not register another hit for Drudge. Then again, he’s enabled that insidious technique known as auto-refresh, so if you accidentally leave his page open for any length of time, it will reload however often

    var timer = setInterval(”autoRefresh()”, 1000 * 60 * 3);
    function autoRefresh(){self.location.reload(true);}

is. Another thing to consider: Huffington’s numbers are nowhere near Drudge’s at the peak, and it’s highly unlikely she ever will — unless maybe she manages to bring down another President Clinton. (And I wouldn’t count on it.) Like M*A*S*H vs. American Idol or Star Wars Kid vs. Leave Britney Alone, there is too much competition for eyeballs, with the advent of cable television and YouTube respectively, for new programming to outperform the old.

And, clicking around a bit more, I realize I am not the first to note Arianna’s upset: Kara Swisher at All Things Digital first noted it about two weeks ago. But you know how it is. Too much demand on our attention to see everything we’d like.

P.S. Come on, Alexa. Why can’t I embed more than one of your charts on a page? The screen caps look terrible when I shrink them them to fit the column width.

Return of the Smoke-Filled Back Room

My colleague Brian Devine, a good Democrat even though he once sported a Fred Thompson sticker on his car (next to one for Mark Warner), is not enthusiastic about where the fight for his party’s nomination is headed:

The point of all this is that since the primary is so close, one of these two groups composed of the Democratic leadership — the superdelegates or the credentials committee — will be the body that decides who will become the Democratic Party’s 2008 presidential nominee. And not the voters. Prior to today, I believed that the largest flaw in our electoral system was the leapfrogging of states for earlier primary dates. But now it is clear that I was wrong. The Democratic Party can’t get much more undemocratic than not letting the people decide.

There’s more to it than that, and if you’re unfamiliar with the situation he quotes enough to give you the full background.

Meantime, I’m left more than a little amused that the Republican Party nomination process — which features no superdelegates and dealt with its state parties’ “earliest” one-upsmanship in a less extreme manner — is actually more democratic than that of the Democratic Party.

Toward a RedState/Human Events YouTube Debate

RedState and Human Events would do a better job than CNN and YouTube

On Thursday I gave a somewhat-impulsive thumbs-up to RedState’s call for CNN to sack their political director. National Review’s indispensible Jim Geraghty has outlined eight editorial oversights (four quite serious, four merely problematic) in CNN’s vetting of the televised questioners. One or two would be enough to generate a blogswarm, but eight looks like malicious negligence, and it subseqently became a full-fledged blogstorm. Worse, CNN’s statement didn’t even attempt to be a “non-apology apology” — they’re digging in their heels and claiming:

The issues raised during last night’s debate were legitimate and relevant no matter who was asking the questions. The vested interests who are challenging the credibility of the questioners are trying to distract voters from the substantive issues they care most about.

Did somebody say “fake but accurate”? As QandO’s McQ notes, the hubris implicit in that statement is galling:

Says who? Says CNN, that’s who. It is the network that chose the questions that would be aired. Consequently what aired had nothing to do with what voters found to be the substantive issues of the day, but instead had everything to do with — say it with me — what CNN decided were the substantive issues of the day.

I stand by my initial judgement — in fact, I am all the more sure of it — but I realize it isn’t going to happen. (FWIW, CNN’s political director is Sam Feist; one wonders if indie rock/iPod Nano darling Feist could do any worse). And the truth is it wouldn’t make up for the debacle, so I concede that a change is not imperative. What would be better is a pro-active solution — that is, another debate. And so I am very intrigued by a new proposal, this time issued jointly by RedState and Human Events (both subsidiaries of Eagle Pubishing), for a “do-over debate”:

We have a base of readers who represent the Republican wing of the Republican Party. You — and the Republican Party — deserve to face the questions posed by undecided Republicans, not Democratic activists. We will solicit and obtain YouTube videos from those people and vet each questioner to establish that they are — really — undecided Republicans. We hope to include soldiers in the field in Iraq, Young Republicans, and others who still have not decided among you.

Today, allow us to make you this offer: We will organize a debate at a time and date amenable to you all. We will work with a national broadcaster to broadcast the debate as well as offer it online. We, not the liberal drive by media, will ensure the questioners are who they say they are. And we will choose them based on criteria that will be fully disclosed to you all which ensure the questioners aren’t activists for any Democratic candidate.

I think this is a terrific idea. The MSM no longer has a monopoly on campaign coverage, so why should they have a monopoly over organizing candidate debates? The only good answer is because they control the airwaves. Could Fox News be persuaded to air it? Possibly. C-SPAN would certainly set up a camera, it could be simulcast on the web, and it would obviously be made available on YouTube. Heck, put it on the History Channel. I bet more people would watch it.

And if so desired, Google/YouTube (GooTube, if you will) need not formally be involved. Eagle’s online outlets could independently create a YouTube account, put RedState’s Erick Erickson and Human Events’ Jed Babbin in a short video soliciting questions, and anyone could post their videos as responses. Eagle could narrow them down, submit them to a hand-picked group of conservative bloggers to identify the best, and blog readers would be invited to vet the questions themselves. The ultimate decisions should still be made by the organizing consortium, but the crowdsourcing would be a substantial (if not bulletproof) way to head off complaints from conservatives. Necessarily, this would aso give the campaigns time to study the questions and prepare well-thought out answers — this too would be different from the “gotcha” element that annoyed so many in the CNN/YouTube debate.

Of course, the last point hints at the major reason why it wouldn’t happen. Here I’ll note: I cannot formally join the call for such a debate; as I point out whenever relevant, New Media Strategies consults for the Fred Thompson campaign, and I won’t put the campaign or my employer on the spot. Same goes for the other campaigns, though — the Iowa caucuses are now a month away and no campaign should be pressured to join a debate in a time frame this limited. The CNN/YouTube debate required months, not to mention a “Save the Debate” movement by Republican bloggers, to happen at all. So don’t hold your breath, and save your Facebook campaigns. But it’s a terrific idea.

To address another issue: A few commenters on the above-mentioned post here, including some friends of Blog P.I., apparently read my criticism of the debate as a complaint about tough questions. If I understand them correctly, they feared a not-yet-proposed alternative would result in “softball” questions. I replied that they were mistaken, and pointed to a prediction by Patterico following the Democratic CNN/YouTube debate in July:

The Democrat debate was dominated by questioners asking: “Why can’t you be more leftist?” And the Republican debate will be dominated by questioners asking: “Why can’t you be more leftist?”

That pretty much nailed it. The problem is not that the issues CNN is so pleased with itself for raising were illegitimate or unfair. They were not. It’s that those Dem-leaning questions asked by Dem-leaning YouTubers were general election questions, and the general election audience generally (as it were) was not watching. Certainly Republicans should keep an eye toward next November, but a debate for a Republican primary should focus on issues that matter to Republicans. Say what you will, but “don’t ask, don’t tell” just isn’t one of them, and it doesn’t help Republican voters make up their minds. It does no good when Google flies a publicly-identifiable Hillary Clinton supporter in to berate the candidates about their position on the issue. (One which, I would like to point out, is unlikely to be a major factor in the general, either.) In fact, it rises to the level of farce when Anderson Cooper asks said Hillary supporter to rule on whether or not the candidates answered his question and the guy says “no,” yet anyone who was paying attention knows they did answer his question honestly, but he just didn’t like their answers.

True, CNN did air questions about illegal immigration, gun rights and religion. But RedState/Human Events would query those subjects, too. They might even include a question about the Bible that doesn’t conform to slack-jawed yokel stereotypes (sorry, Joseph Dearing, whomever you are, but when you assert that your question tells us “everything we need to know” about the GOP hopefuls, that’s how you come across). Although various writers at RedState and Human Events have evinced support for various candidates (Erickson most notably in favor of Fred Thompson, I can’t help but note), I would argue they have a greater interest than CNN in a strong, fair debate that includes difficult questions for all the candidates, because (as Erickson and Babbin point out) it’s their audience who will be deciding which Republican goes on to the general election.

In short, RedState and Human Events would be better curators of a Republican debate than CNN.

Because I am confident that this do-over debate will not come to pass, I encourage both to organize similar debates for Senate and House candidates, whose primaries mostly will not be decided until further into next year. This would give them time to work out the kinks, gain experience appealing to local television channels for airtime, and give them credibility in proposing such a debate in 2012 (er, 2011, but you know what I mean). I call on Pajamas Media, NRO, Heritage or any other independent, webbish, GOP-leaning organization to do the same. Now that I think about it, I call on Josh Marshall’s TPM empire to do the same for Democrats.

You know what would be awesome next fall, sometime after the conventions and before the general election, Commission on Presidential Debates-permitting? A RedState/Daily Kos YouTube debate.

The Modern Age

Update: Looks like I’m Twittering it instead. Twitter — live-blogging that works.

It’s been slow around here, since I have been pretty busy, but I should have some interesting posts later this week — as tomorrow I’ll be attending the Modern Media Strategies workshop (not to be confused with New Media Strategies) at the Heritage Foundation, made possible by Rob Bluey and David All, among others, and co-sponsored by Google. I won’t promise to live-blog it — I tend to think that live-blogging is not all that interesting — but I should have some thoughts on it afterward.

Until then, here is my latest favorite toy based on my other latest favorite toy:

Blog P.I. on the iPhone

But I will have my laptop and digital camera handy, so there is a chance I will live-blog it. We’ll see what happens.

Blog P.I. 2008 Disclosure Form

Since the very beginning, Blog P.I. has put an emphasis on transparency in online politics, and now comes a point where we, the bloggers who keep this website (more or less) updated, think it best to apprise you of who in 2008 we are are supporting/working for.

William Beutler:

New Media Strategies, my employer and the folks who pay the bills around here, has been contracted to advise on Internet outreach for Fred Thompson’s nascent presidential campaign. I’ll be working under Howard Mortman (aka Blog P.I.’s Higgins) alongside Jon Henke (he’d be our Face Man, if Blog P.I. was named for The A-Team; see his concurrent announcement at QandO) and others from the crack Public Affairs staff here in scenic Rosslyn, Virginia. As everybody knows by now, Fred’s campaign is putting an emphasis on using new online tools in innovative ways, and we’re honored to take part in the effort.

I generally keep my own politics off Blog P.I., but I’ll make an exception here: Thompson will have my vote, even though I live in the District, where the Republican party might as well not even have a presidential primary. For what it’s worth, I’d describe my politics as right-libertarian; I’m a pragmatist with a preference for limited-government solutions. And as Cato@Liberty wrote of Fred last week, “On federalism, there may be no better candidate.”” Not to mention his strong record of fiscal conservatism, something the GOP could stand to stand for again. He’s also been realistic about Iraq, that we are left with no “good options,” the war was a good one but done badly, and leaving it to the Qaedists is the worst option. He’s a solid conservative and a “happy warrior” with more ideas than he’s given credit for (so far) and is already running a whole new kind of campaign. If you’re at all inclined to cast a Republican ballot, Fred Thompson is definitely the best choice.

Regular readers (I assume you exist) will notice that I have mentioned Thompson a few times over the past few weeks. For most of that period, I knew it was a possibility that we’d be working for the campaign — though we certainly weren’t being paid. Even so, I only mentioned him where the analysis would suffer for his absence. And for what it’s worth, I did write about him (favorably) before this even started.

What does this mean for Blog P.I.? The site will remain “an ongoing series of investigations into, studies about, and commentaries on uses of the Internet in U.S. politics” where “the writers have their ideological blindspots like anyone else” but “aim for observation and reason, not assumption and opinion.” You may start noticing more overtly positive comments about Fred Thompson, but they’ll stay rooted in analysis — and I’ll post a disclaimer whenever his name comes up.

Not Paul Begala:

My choice for president and the only candidate that I want to work for is Barack Obama.

It comes down to a simple formulation championed by his main opponent: change vs. more of the same. This country is in desperate need of change.

I am not one of those Dems that says Hillary Clinton cannot win the presidency. If she is the general election nominee in fact, I’ll guarantee she will win. There is no more strategic and ruthless political family in the country and 2004 showed that the mechanics of campaigning can win elections regardless of issues and facts. As a serial campaigner, I can admire that.

But I don’t want to win on a technicality. I want change, I want a movement, I want a governing philosophy and a majority that implements it. Obama’s mantra — that individual achievement is amplified when done through collective action is the antithesis to the “every man for himself” mantra of conservatism in the past 20 years.

I want a nominee who will not only battle for people’s votes, but their hearts, minds and souls.

Olly Ruff:

I am not an employee of New Media Strategies, and I don’t aspire to work for the Obama campaign. In fact, as a non-resident alien, I don’t think I’m supposed to do things like endorse candidates for President. So, in what is either a principled ethical stand or simply a craven attempt to preserve my visa status, I pledge to carefully maintain my neutrality and objectivity throughout, and to eschew the cheap partisanship of my colleagues as I advocate for what I hope will become the moderate consensus position.

What Brownback Can’t Do For You

At The Bivings Report this weekend, Todd Zeigler rendered a pretty devastating assessment of newly-minted presdiential candidate Sam Brownback’s online fundraising pitch: The e-mail came from an e-marketing firm (whose website, incidentally, should be profiled by Web Pages That Suck) and Brownback.com itself is currently hosted on the domain of a web design company. The actual Brownback website looks professional enough, but that’s the nicest thing that can be said.

Zeigler’s unflinching verdict:

When you combine all these problems together, you end up with an email/web program that seems more like a Paypal scam than official campaign correspondence.

And I concur. I’ve been rebuked before for criticizing political sites that weren’t ready for primetime, but we’re talking the launch of a U.S. senator’s presidential campaign here.

Rosslyn Metro EscalatorRelatedly: Leaving work today, as I descended the Rosslyn Metro station’s Everest-esque escalator, coming up the opposite escalator was a small army of intermediate school students in blue ski caps, toting matching “Brownback for President” signs. It reminded me more than a little of Howard Dean’s not-so-perfect Perfect Stormers in Iowa circa January 2004.

I had to wonder: Where were they going? I sure hope it was Ruby Tuesday’s, because the Rosslyn neighborhood of Virginia is strictly a business district. If it was a rally for the benefit of WJLA-TV’s cameras, it sure isn’t reflected on their website.

And I almost feel like I’m piling on unfairly by mentioning that Brownback’s announcement was buried on Page A08 of Sunday’s Post. But not quite.

As Not Paul Begala noted this weekend, the first day of your campaign is supposed to be your best. Since Brownback’s campaign already faces steep odds, he’d better be hoping this aphorism is wrong, too.

Better Homes and Blogging

NMS and Meredith company logosAs you may have read in this morning’s Wall Street Journal, this website has come under new ownership.

No, seriously.

New Media Strategies, my employer and the sponsor of this blog, has agreed to be acquired by Des Moines-based Meredith Corporation.

If you find this a bit confusing, I understand. This kind of thing doesn’t happen every day. To help you through this period of transition, I have prepared a simple FAQ consisting of questions I imagine you might ask:

What is this “Meredith Corporation” you’re always going on about?

The Meredith Corporation was founded in 1902 by Edwin Thomas Meredith, publisher of Successful Farming, which I presume was something like the CNBC of its day, provided you were on Central Time. Mr. Meredith was also a Secretary of Agriculture under Woodrow Wilson, which just goes to show the revolving door between government and media is the same as it ever was.

1902? That was a hundred years ago! So what does it do now?

Would you believe they still publish Successful Farming? Believe it. But most of their holdings today are in newer old media than that — network affiliate stations and especially glossy women’s magazines.

And we are proud to welcome Better Homes and Gardens, Family Circle, Midwest Living, American Patchwork and Quilting, Renovation Style, and Ladies Home Journal — among many other fine magazines — to the Blog P.I. stable of publications.

Are they publicly traded? Can I buy the stock?

Good question! Yes, and yes. The ticker is MDP on the NYSE, and by the looks of last quarter, I am definitely hoping this post puts me in the running for some backdated stock options.

Where do you work again?

I thought we covered this. I work for New Media Strategies, the industry pioneer in online intelligence, brand promotion and brand protection. Me, I find myself writing a lot of IMs.

You are so getting downsized.

Come on, that’s not even a question — let alone one I imagine would be frequently asked. But let me assure you, nobody is losing their job. NMS is staying in Rosslyn, under the same management, with minimal interference from our corporate overlords. And I for one welcome our new corporate overlords! I’d like to remind them that as a trusted blog personality, I can be helpful in rounding up others to toil in their underground sugar caves.

So what does this mean for Blog P.I.?

Um, what do you want it to mean?

Does this mean Blog P.I. will finally get a redesign?

Hey, I happen to like K2 for Word Press, thank you very much. But yes, Blog P.I. will at least come up with a banner at some point. Perhaps Meredith can loan me someone from Renovation Style.

Looks like you’ve sold out, huh?

No, I already did that.

Sorry, I wasn’t paying attention earlier. Did you say this blog was bought by Meredith Baxter Birney?

Yes, that’s right. In fact, as of today Extreme Mortman will be written by Michael Gross.

P.S. I nearly forgot — the AP completely botched their headline on the merger:

Meredith Acquires Interactive Companies Genex, New Media

On the other hand, if that means we’re synonymous with “new media,” how can we complain? But that wasn’t the AP’s only favorable screw-up:

New Media Chief Executive Pete Snyder will continue to lead the 700-employee company after the acquisition.

700! As we’ve been saying around here, you have to love 1000% growth without the corresponding overhead.