As you may have read in this morning’s Wall Street Journal, this website has come under new ownership.
No, seriously.
New Media Strategies, my employer and the sponsor of this blog, has agreed to be acquired by Des Moines-based Meredith Corporation.
If you find this a bit confusing, I understand. This kind of thing doesn’t happen every day. To help you through this period of transition, I have prepared a simple FAQ consisting of questions I imagine you might ask:
What is this “Meredith Corporation” you’re always going on about?
The Meredith Corporation was founded in 1902 by Edwin Thomas Meredith, publisher of Successful Farming, which I presume was something like the CNBC of its day, provided you were on Central Time. Mr. Meredith was also a Secretary of Agriculture under Woodrow Wilson, which just goes to show the revolving door between government and media is the same as it ever was.
1902? That was a hundred years ago! So what does it do now?
Would you believe they still publish Successful Farming? Believe it. But most of their holdings today are in newer old media than that — network affiliate stations and especially glossy women’s magazines.
And we are proud to welcome Better Homes and Gardens, Family Circle, Midwest Living, American Patchwork and Quilting, Renovation Style, and Ladies Home Journal — among many other fine magazines — to the Blog P.I. stable of publications.
Are they publicly traded? Can I buy the stock?
Good question! Yes, and yes. The ticker is MDP on the NYSE, and by the looks of last quarter, I am definitely hoping this post puts me in the running for some backdated stock options.
Where do you work again?
I thought we covered this. I work for New Media Strategies, the industry pioneer in online intelligence, brand promotion and brand protection. Me, I find myself writing a lot of IMs.
You are so getting downsized.
Come on, that’s not even a question — let alone one I imagine would be frequently asked. But let me assure you, nobody is losing their job. NMS is staying in Rosslyn, under the same management, with minimal interference from our corporate overlords. And I for one welcome our new corporate overlords! I’d like to remind them that as a trusted blog personality, I can be helpful in rounding up others to toil in their underground sugar caves.
So what does this mean for Blog P.I.?
Um, what do you want it to mean?
Does this mean Blog P.I. will finally get a redesign?
Hey, I happen to like K2 for Word Press, thank you very much. But yes, Blog P.I. will at least come up with a banner at some point. Perhaps Meredith can loan me someone from Renovation Style.
Looks like you’ve sold out, huh?
No, I already did that.
Sorry, I wasn’t paying attention earlier. Did you say this blog was bought by Meredith Baxter Birney?
Yes, that’s right. In fact, as of today Extreme Mortman will be written by Michael Gross.
P.S. I nearly forgot — the AP completely botched their headline on the merger:
Meredith Acquires Interactive Companies Genex, New Media
On the other hand, if that means we’re synonymous with “new media,” how can we complain? But that wasn’t the AP’s only favorable screw-up:
New Media Chief Executive Pete Snyder will continue to lead the 700-employee company after the acquisition.
700! As we’ve been saying around here, you have to love 1000% growth without the corresponding overhead.