The word “fisking” — originating in the blogosphere ca. 2001 — has fallen somewhat into disuse in recent years, especially as the ’sphere has expanded to include many who weren’t around back in its earliest days.
For the uninitiated, it refers to a point-by-point refutation of an odious written work, often with an acidic or sardonic tone. The referent is one Robert Fisk, a British columnist whose absurdly self-abegnating columns from Afghanistan made him a pariah, at least until he was forgotten. Forceful responses from bloggers such as Andrew Sullivan gave rise to the term itself.
But this eponym is worth keeping around, and it’s up to armchair cultural anthropologists like yours truly to point out earlier examples of the form where they find them.
Which brings us to the once-popular and still-familiar 1936 book “How to Win Friends and Influence People” by Dale Carnegie. I picked up a copy from Amazon recently, and have been reading it on the Metro to work. In one early chapter, Carnegie explains how persuasion is best accomplished by appealing to your persuadee’s self-interest, and as a counter-example reprints a letter from an officious adman and intersperses it with his own commentary. Carnegie introduces the section thus:
This letter was sent to the managers of local radio stations throughout the country. (I have set down, in brackets, my reactions to each paragraph.)
And here, for your reading interest, is a partial reproduction:
Mr. John Blank,
Blankville,
Indiana
Dear Mr. Blank:The —— company desires to retain its position in advertising agency leadership in the radio field.
[Who cares what your company desires? I am worried about my own problems. The bank is foreclosing on my house, the bugs are destroying the hollyhocks, the stuck market tumbled yesterday. I missed the eight-fifteen this morning, I wasn't invited to the Jones's dance last night, the doctor tells me I have high blood pressure and neuritis and dandruff. And then what happens? I come down to the office this morning worried, open my mail and here is some little whippersnapper off in New York yapping about what his company wants. Bah! If he only realized what sort of impression his letter makes, he would get out of the advertising business and start manufacturing sheep dip.]
This agency’s national advertising accounts were the bulwark of the network. Our subsequent clearances of station time have kept us at the top of agencies year after year.
[You are big and rich and right at the top, are you? So what? I don't give two whoops in Hades if you are as big as General Motors and General Electric and the General Staff of the U.S. Army all combined. If you had as much sense as a half-witted hummingbird, you would realize that I am interested in how big I am--not how big you are. All this talk about your enormous success makes me feel small and unimportant.]
We desire to service our accounts with the last word on radio station information.
[You desire! You desire. You unmitigated ass. I'm not interested in what you desire or what the President of the United States desires. Let me tell you once and for all that I am interested in what I desire--and you haven't said a word about that yet in this absurd letter of yours.]
Zing! Dale Carnegie wasn’t warblogger, but he certainly could have fit in with those whippersnappers.
Ahead of me already?

Don Ho, the legendary Hawaiian crooner died of heart failure Saturday morning. Unfortunately not so many people heard the sad news because nobody in the media dared say his last name anymore.
Let me get this straight: Don Imus drops a comment about the Rutgers women’s basketball team being a bunch of “nappy-headed ho’s,” and the mediasphere goes berzerk. But nappy-headed Hawaiin icon Don Ho dies, and you can almost hear crickets chirping out there. Coincidence or conspiracy? Discuss.
Not Black Like I’m Not Either
Note: Post updated below.
Today James Taranto and Michelle Malkin caught Jane Hamsher attaching to her Huffington Post column a Photoshop job of Bill Clinton standing a Joe Lieberman in blackface. Taranto: “Are there no limits to the racism of the ‘progressive’ left?” Malkin: “I am so sure the Congressional Black Caucus and the NAACP and the civil rights brigade will be protesting this disgusting use of blackface in political discourse.” Mark Coffey has an open letter to Arianna.
So then: The picture disappeared from the site within hours, and the comments — many, but not all sent by Mr. Taranto and Ms. Malkin — filled up with comments critical, sarcastic, but you wouldn’t say abusive. And yet, every single comment was flagged abusive, even: “Good post—and right on target. But the picture isn’t helpful, though God knows Holy Joe would put on blackface if it pleased Bush.” Not to mention: “There should be a feature that would let us flag this article as abusive.”
Tonight, if you go to Firedoglake right now, the top post, “About That Graphic…” begins:
She rejects “absurd charges of racism,” but then she also concedes: “I regret it and I invite them to take it up with the person who did it, namely me.” It’s not quite a Mel Gibson apology, but at least she didn’t call on Malkin and the Lieberdems to meet with her and help her to heal. I digress.
It’s unfortunate, inasmuch as the actual bloggers in Connecticut have been helping make this race the most exciting of the year. And not just their blogging, but also their extensive use of YouTube.
A couple days ago I explained how foolhardy was the NRSC’s attempt to tarnish Jon Tester by association with a troll at Daily Kos. It’s not always fair to use bloggers in campaigns, but Hamsher is not a nobody, even if she sometimes sounds like a troll.
If nothing else, the artwork sure was a non sequitur: Yes, the column is about old Joementum, but the point of contention was Wal-Mart, not race. The only hint that is still available on the site is the credit to somone named Darkblack who appears to be a regular contributor of artwork to Firedoglake; one of FDL’s distinctive features is the submitted artwork, including plenty of Photoshop work. (Plus, this HuffPo column also appears to largely be a quotation from Digby, but that might just be the sponsored ad mucking up the layout.)
I’m no fan of Ms. Hamsher’s Coulter-left (or Malkin-left) style, but I think at least this time she realizes her HuffPo photo was the kind of thing she herself would have seized on and flogged mercilessely if the blackface was on the other site*.
Update: The Courant gives it a few column inches; Dan Balz gives it a few more.
TPM Muckraker’s headline — “Lieberman Attacks Blogger Over Blackface Pic” — gets it exactly backward. Matt Stoller thinks the best term for Hamsher’s graphical selection is “edgy.”
Filling in for Reynolds, Ann Althouse pegs it as a “sorry if you were offended form of apology with the extra oomph of implying that a lot of the offense was bogus and an immediate descent into justification for giving offense.” TPM and Stoller are just glad to help.
The pro-Lamont bloggers actually based in Connecticut are sticking to the program, at least on the page. Yet independent Genghis Conn, on the other hand, catches Lamont going from “I’m very appreciative of the blogs.” to “I don’t know anything about the blogs.” Ouch. One Jane Hamsher comes along, and this is the thanks you get?
[Update: Jump removed to accomodate updates.]
*Actually, the one place where it is still up is Malkin’s blog.
Update: Only now, Slate is using it to accompany Dickerson’s take on the “bizarre Lieberman blackface scandal,” quoth the editors. Actually, so is Football Fans For Truth. Malkin has not just the blackface picture, but Steve Gilliard’s “Sambo” photo, a Tim Kaine had to extricate himself from late in the 2005 VA GOV campaign. So I’m just asking here, when is it considered outrage, and when is it evidence? So I understand it that Hamsher and Huffington are not allowed to post it — so what rules apply to others? Is it robbed of its power because it’s already been held out for criticism?
Nothing out there about Slate’s usage just yet. Will there be an email campaign to Jacob Weisberg?
P.S. Dales is right to point out the blackface photo is still up on Firedoglake, insofar as it’s still in a public folder. Of course, what’s important to remember is that it was there in the first place.