What to make of HotSoup, the non-partisan, non-ideological, mostly non-everything political discussion/debate site just out from Beltway insiders Carter Eskew, Matthew Dowd, Joe Lockhart and Mark McKinnon plus media types Ron Fournier and Allie Savarino (and top-heavy with yet more executive co-founders)? It’s difficult to be polite; I won’t always be.
Toward the end of its debut week, there isn’t much talk at the site. Nor are too many non-”Hardball” news outlets talking about it. Among those who have, appraisals tend toward the grim.
One is GOP Internet strategist Mike Turk, who once worked on a similar project called Grassroots.com. Upon HotSoup’s announcement this summer, Turk warned of the pitfalls at Personal Democracy Forum. But as he wrote this week at his blog, Kung Fu Quip, the problems were bigger than he’d thought:
Perhaps the most vexing thing about the site is the apparent lack of any correlation between the name and the content. Their content is divided into “Issue Loops” but that bears little relationship to Hot Soup. They might as well have called the site Eggplant.com.
Honestly, I don’t get it. I have a lot of respect for the people involved in this, but it may be the most poorly conceived idea since Kevin Federline.
Earlier in the week, Paul NcManara of NetworkWorld.com had pled for sanity:
This group cannot be operating under the illusion that all they have to do is provide a platform and the Lincoln-Douglas debates will break out. They must know there’s a good chance that not every Hotsouper will come willing to bridge divides, celebrate differences and gain enlightenment.
Yes, they can be, but to their credit, they seem to: This week Fournier or somebody posted a message in the non-blog front-page meta window, “Hot Corner,” admitting that things need to be retooled:
We knew HOTSOUP.com would go online as a figment of its future potential, and that the finishing touches would come from you. That’s exactly what’s happening …. By scores, we’ve received your comments and criticism through feedback@hotsoup.com. Even better, many of you felt empowered enough to use the site itself to post your critiques in Issue Loops …. This take-matters-in-your-own-hands approach is confirmation of the core value behind HOTSOUP: It’s about you …. That’s why we’re hard at work at this work-in-progress … Among the problems we’ve fixed or are fixing: 1) Speed and performance of video …. 2) Content cutoffs in Loops …. 3) Discussion board display order …. 4) Loops ranking on homepage …. Thank you for your suggestions, and keep them coming. Only you can make the Soup the hottest site around.
It’s since been pulled (in favor of a blithering anecdote about their MSNBC appearance and something about the ONE campaign) — whisked away to who knows where. As I said, it’s not a blog. It’s just a square called “Hot Corner.” Once an announcement is pulled, it disappears into the aether. Please, people. Get a blog.
But there are many more problems than (I think it’s) Fournier addresses. For one, the registration process asks for too much information, and gets unpleasant when you don’t tell it where you live, what’s your job title, how you vote and where your ancestors came from:
Did I mention the site looks awful? The color scheme is unappetizing, its navigation tools are scattered, no RSS feeds are provided, and they have pictures on the front page where the content should be (c.f. Digg). The actual content (aside from “Hot Corner,” which apparently is not considered as such) is relegated to a narrow column just off-center:
Check the source code, and you’ll see the site is almost entirely rendered in Flash. Or, turn off your Javascript and watch the site disappear. There’s scarcely an indexable ASCII keyword on the page, so it isn’t likely to rank well in Google searches. This site should be rebuilt from the ground up. Most of the web-oriented co-founders arrive from a social networking site called SisterWoman.com that exhibits none of these amateurish flaws, which makes this venture’s absurd failure to launch all the more perplexing.
One of its selling points appears to be bringing famous-for-DC types to the blogosphere. But The Huffington Post — which was proclaimed to be the failure that HotSoup actually is — already did. (Still, I can’t let it go without noting that Arianna promised Gwyneth Paltrow, yet has so far only delivered Lynne M. Paltrow.)
HotSoup is closer to George Clooney’s “post” at HuffPo than a real meeting of the minds: It’s painfully obvious that most celebrity HotSoupers didn’t sign up themselves, their assistants or HotSoup did. Will we ever see them jump into the fray? How about you, Mary Matalin? Donna Brazile? (Seriously, John Ashcroft?) Hey, maybe even at some point Mark McKinnon and Allie Savarino will weigh in — you know, two founders of the site.
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For the next part of my act, let’s roll the blooper reel. First, at the top of the main page you can find a link titled “Issue Loops,” and if you click on it even tonight, you will see:
Assuming there were threads to be found here, this is what you would want on the front page. This isn’t amateur hour; this is the afternoon before.
And this one is less a blooper, if anything more of a practical joke:
The second blooper, now apparently changed but still not actually fixed at the time of this writing, occurs on the celebrity pet issue page for Lance Armstrong, where an unidentified patronizing author/moderator (see “Editor’s Comments” in box at right) demands:
Never mind the fact that here the Beltway insiders are pretending they’re like, the new outsiders, man. Because whether you like it or not, Lance Armstrong has a pitch for his side, which you can pretty much ignore and skip to the very end:
Is Lance’s ghostwriter a fan of Joyce? Maybe we’ll find the answer if we just click on the “more…” button…? No:
Okay, now I get it. What big issues aren’t being addressed in current online debate? There are none. This comic software glitch is emblematic of why HotSoup.com is going to fall far short of its lofty goals: Try to be everything to everyone, and you will be nothing to nobody.
Others are already doing what they think they are. If they don’t like the partisan debate sites, there are plenty of online forums already offering whatever kinds of debate you want: Slashdot, Kuro5hin, OffTopic.com, Anandtech, even Something Awful and Genmay. Try the Corvette Forums. You might be surprised.
Though most online forums are not about politics, all the big ones have off-topic sections where debates left, right and beyond are carried on around the clock. HotSoup is going to bring you… prepared text from Lance Armstrong’s agent? The experience of being hounded with insipid questions — “Is the sentence stiff enough? Too stiff?” — by Ron Fournier?
Blooper-wise, best of all is the unenlightening, unlinkable and surely soon-to-disappear V-Factor sidebar:
Take it away, Mike Turk:
Something called the V-Factor rates posts on a scale between “never” and “definitely will”, but completely fails to indicate what they will never or always do? What the hell is that?
Update: I had thus far left out any mention of Right Wing News blogger John Hawkins’ involvement w/r/t the Conservative Forum he was asked to oversee — which so far is less popular than the now-defunct Conservative Grapevine message board Hawkins once ran all by himself — but now “Hot Corner” is mentioning it, and well, see for yourself:
…. Today we welcome the many readers of “www.rightwingnews” to the Soup ….
Never mind the fact that Hawkins has been on board since before the launch, so it makes no sense to welcome his readers “today.” Apparently HotSoup editors are not among the readers of Hawkins’ site. Because, depending on your browser, typing in “www.rightwingnews” won’t get you very far.
Update, months later: Things I should have said when the site was still operational:
- If it was supposed to actually be “hot soup,” it must have been carrot and pea soup. It never looked appetizing.
- Per the image asking what issue “our mainstream media and our leaders” were ignoring, why were the “voices” all people featured in the mainstream media?
- One of the key points that I did make was that this thing was bound to fail because it never had any buy-in from the famous-for-DC names attached to it. Carter Eskew and Mark McKinnon might have been interesting discussion leaders, but they never tried.
- The apparent teenager asking about legalizing marijuana is actually a married adult, possibly with kids. Months later, I saw him on “The Colbert Report.”
- The Corvette Forums have actually been pretty big on Fred Thompson.
I think that was about it.
Yea, Though I Walk Through The Valleywag of the Shadow of Death…
Readers of Blog P.I. probably don’t venture very far into the tech blogosphere (a.k.a. the first blogosphere) but one of its higher profile, more controversial sites, is Valleywag. It’s another title owned by Nick Denton’s Gawker Media, where since February of this year, editor Nick Douglas (formerly of publicity stunt-turned-blog Blogebrity) has chronicled the embarrassing hygienic deficiencies of Google’s top brass, suspicious promotional practices of Google’s founders, and… some other stuff about Google, as I recall. But I kid. It’s a fun blog — Wonkette for the IT department. Or, it was until today.
Sometime over the weekend, Denton dismissed Douglas from the site, implemented a new layout, new typesetting, and apparently a new focus (more money, less sex). Here’s what it looked like yesterday:
And what it looks like today:
Moreover, Denton has installed as interim blogger none other than himself. Which could work — he was a tech journalist prior to being an entrepreneur, and was an early, uh, blogebrity himself (if you remember Glenn Reynolds linking favorably to Denton’s hawkish post-9/11 proclamations, pat yourself on the back).
However, here at Blog P.I. we make no bones about getting a kick out of comment sections that turn on the site’s bloggers, and the reaction to Denton’s first post is truly something to behold. Some of the better responses:
And elsewhere, tech bloggers are none too pleased, either. Here’s Zooomr evangelist Thomas Hawk:
Ethernet inventor Richard Bennett looks at it from a different angle:
And he’s not alone — Matthew Ingram updated a critical post to praise Denton’s later report on mega-sites Fark and Digg ditching John Battelle’s Federated Media for a new ad network run by Maxim (yes, that Maxim). It’s a new direction, for sure. Whereas Gawker, Defamer and Deadspin reign as the definitive gossip sites for NYC media, Hollywood and professional sports respectively, Valleywag wouldn’t be considered a rival to, say, frequent Douglas target Michael Arrington of the hugely popular TechCrunch. It looks like Denton wishes to compete with Arrington, rather than merely antagonize him. And Denton certainly has the connections to make that work. But Douglas’ Valleywag was something different. Denton’s Valleywag, not so much.
Meanwhile, lit fic crit Edward Champion keeps things short and sour:
As I always say about this time: Tough crowd. But that’s the blogosphere for you, and if anyone’s developed an epidermal layer strong enough to withstand this onslaught, it’s Denton. And if there’s anything serious to be said here, it’s that the blogosphere expects accountability and openness from its counterparts in cyberspace as well as its subjects/targets in meatspace. That’s one thing you would think Nick Denton would have figured out by now.
P.S. For what it’s worth (and I realize it may not be much) I was among the first to notice Blogebrity when the site launched as a preview of an alleged blog equivalent of People Magazine speculate about what it was way back when it launched in May 2005. I would also add that I was among the first to report the truth — it was an entrant in the first Contagious Media contest — although I believe I was the only political blogger to pay it any attention at all. History repeats itself.
Update: Via 10 Zen Monkeys, I learn that I didn’t read far down enough to find the actual best comments to Denton’s first post:
If there’s an Adam Sandler joke to be made here, I don’t know what it is.
Second Update: Wisely, Valleywag has dropped the use of Courier in the regular copy.
And again via 10 Zen Monkeys, the truth comes out: Douglas was indeed fired, apparently for trying to lure News Corp. (!) into suing Nick Denton. Can’t say that sounds unreasonable.
But as I added to the comments at the end of the linked post, I recall when Denton launched Defamer in early 2004, Mickey Kaus quipped:
Can’t say that doesn’t sound like Denton’s ethos caught up with him.