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Archive for the 'Google' Category

John Edwards Among the Wikipedians

John Edwards’ Wikipedia article is locked until July 30.

Considering that my last two posts were more or less about non-coverage of the John Edwards kerfuffle and highly active Wikipedia articles, I can’t believe I’ve so far missed out on the controversy over what to do with said scandal on said politician’s entry on said reference website.

More than 26,000 words (!)* have been expended on the discussion page associated with the John Edwards encyclopedia entry since the National Enquirer posted a story claiming he was seen leaving a hotel room rented for Rielle Hunter (last week), the woman with whom they have alleged he fathered a child out of wedlock (last year). So far, there is no mention of this story in the article — let alone the existence of Ms. Hunter — and because it has been temporarily locked (see above), it doesn’t appear that anyone will. Not just yet, anyway.

I’ve now read about half the debate, which is the whole extent of it before new people start showing up and re-arguing old points. Based on my own knowledge of how Wikipedia works and what I’ve seen in the press, I’ve come to the conclusion that, even though it sure looks like Edwards’ goose is cooked, Wikipedia’s editors are currently doing the responsible thing by keeping it out of the article.

This post is longer than most, so I am tucking the length of it below the fold. If this subject interests you, follow me.

*When I started writing this post yesterday, it was 15,000. Another 11,000 words (!) went up overnight.

Update: This post was featured in a story by Sarah Stirland at Wired.com today, and points out, there are now a couple sentences about the controversy in the article. I left this comment on the story:

When the page came unlocked, it seems that Wikipedia editors previously uninvolved in the debate came onto the talk page, held a formal vote, and now it’s just a few sentences in the 2008 Presidential campaign section. Or it was until I changed it to “2008 presidential campaign” — a Manual of Style thing.

Continue reading ‘John Edwards Among the Wikipedians’

Googling the Conventions

The Google Adwords “buy your rivals” strategy can be a very effective way of putting your message in front of Internet users who wouldn’t necessarily think about your brand, product, service, candidate, issue, argument, party, or even your party’s nominating convention.

So let’s try Googling the major party political conventions. First up, the least interesting result, searching republican convention:

Google results for Republican Convention

As we can see, the RNC already has the top organic search result, the one that says Republican National Convention 2008 - September 1-4, 2008.” And yet they have also bought the top paid search result, the one against the light yellow background, which might seem like a poor investment. But maybe not, as we’ll see when we Google democratic convention:

Google results for Democratic Convention

It may have pained some in the GOP to put money down for the “ic” version of this word, but at least they have the satisfaction of having the absolute top search result on this page. While Republicans are generally considered to trail Democrats online in organization, infrastructure and overall support, here we can see that someone at the RNC (presumably under the direction of Cyrus Krohn) is thinking about how to overcome this disadvantage. And speaking of disadvantages, let’s see what happens when we drop the “ic” and search for democrat convention:

Google results for Democrat Convention

Now that is most certainly a good investment. It may pain the Democrats to compete, let alone pay money, for the (often) grammatically incorrect non-”ic” variation on their party’s name, but then Google searches don’t necessarily have to be grammatical to be useful. If the DNC or the convention committee have money in the budget — and this may be part of the problem — they’d be smart to get on that ASAP.

Expecting the Spectator

I don’t know why, but since last night, the American Spectator’s website at spectator.org has been blocked for being a “reported attack site”:

American Spectator website blocked as “attack site”

Fortunately, perhaps, Google provides diagnostic tools for those curious about where the site has gone:

Google diagnostics on the Spectator as an “attack site”

Alas, I don’t know enough about network security to make a diagnosis. (Dammit Jim, I’m a private eye, not a doctor.)

As of this morning, I can get the website to load in Safari but not in Firefox 3, albeit intermittently. The front page is accessible, but when I try to visit the blog, I get this instead:

American Spectator will cause “harm” to your computer

In the past, Google has been accused of removing conservative-aligned content from YouTube and from Google News, but I see no evidence that this is what’s happened this time. I’m not even quite sure why Google is responsible for making this call or providing these diagnostics.

What’s most likely is the Spectator’s webmaster left a security hole unplugged and the site was taken advantage of by opportunistic spammers, which is something of a tautology.

I’ve put an e-mail in to a contact at the Spectator, and if I find out what happened, I’ll provide an update in this post.

Update: Looks like I called it. The site still isn’t working for me in Firefox, but via Safari, they offer this explanation:

We have received a number of inquiries regarding the fact that Spectator.org has been designated a “harmful site” by Google, because of outside entities attempting to use our site to distribute malicious software. We have been working with our Web hosting company to address the issue, and believe that it has been resolved and that our site is safe to visit, though there is a lag time before Google can remove the “harmful site” status. In the meantime, if you normally find us via Google, you can still visit us by typing Spectator.org directly into your browser, or by entering our site via Yahoo. Thank you for your understanding.

Cerf’s Up: When Bipartisanship Really Isn’t

At last week’s Personal Democracy Forum, one of the events I missed was the launch of a coalition called InternetforEveryone.org. I’m skeptical of the organization, and while I admit I’m not really sure what it’s all about, therein lies part of my skepticism. It’s very easy to agree that Internet access should be as widely available as possible. However, the policy details are not so easily agreed upon. But as a market-oriented thinker, I’m inclined to agree with Erick Erickson that this is in fact a bad idea.

Supporters at the press conference included Stanford professor Larry Lessig, former FCC commissioner Jonathan Adelstein, environmental activist Van Jones, a venture capitalist from the firm which first funded Twitter, Google’s chief evangelist Vint Cerf and Josh Silver from Free Press. That’s the same Josh Silver I criticized back in May for claiming the only real news was his kind of news.

Also on the panel: Republican consultant David All, whom I count as a friend and whose work on Slatecard I admire but with whom I disagree on some matters of policy and partisanship. I’m not the first to note the incongruity of this panel; if you happened to check out the comments at All’s TechRepublican starting this weekend, Mike Turk initiated a very interesting debate with All on the merits of the group continuing through today.

David has called Internet for Everyone a “bipartisan” organization, which Turk has also called into question. All’s claim seems very hard to justify, based on the names above. For one thing, the only other reference to Internet for Everyone as “bi-partisan” comes from Brian Reich at Fast Company — who is, coincidentally, a former Gore campaign aide. Meanwhile Tim Karr of Free Press didn’t bother to include the word “bipartisan” in his announcement at Huffington Post.

But I was reminded of a tweet from @DavidAll the evening the conference ended:

David All tweet about Vint Cerf as a Republican

And in a post on Saturday, All did concede that the bipartisanship of the group was tenuous:

As one of the only Republicans in the coalition (Vint Cerf of Google is a registered Republican), I believe it’s crucial for Republicans to embrace a national broadband strategy.

Curious about Vint Cerf’s Republican bona fides, I decided to punch his name into OpenSecrets.org. For the sake of column width, I’ve removed his employers (principally MCI, MCI Worldcom, Worldcom and Google). Here’s what I found:

Vint Cerf’s political donations, via OpenSecrets.org

Finally! Proof that Vint Cerf is a Republican. Well, maybe he was once a Republican. And so, David’s claim that the Internet was Republican from the beginning has a fighting chance. But Cerf is clearly not a Republican now, in fact he has been quite an active Democrat since approximately the Reagan administration.

There are certainly times when cross-ideological partnerships are a good idea, such as when Redstate’s Mike Krempasky, Adam Bonin and Markos Moulitsas of Daily Kos came together to fend off campaign finance restrictions on bloggers. But it concerns me that David All — one of the C&E-recognized rising stars of GOP Washington — is giving ideological cover to an organization which is not just non-conservative and not just un-conservative, but whose basic idea treats limited government and market-based solutions as beneath discussion.

P.S. I hope this doesn’t dissuade him from watching the rest of The Wire.

Everything in Moderation: A Closer Look at Comment Spam

At my ever more occasionally updated personal blog, I’ve long published a series of posts called “Great Spams of the Internet” wherein I highlight a particularly amusing bit of e-mail spam and even the occasional e-mail interaction. Once when a 419 scammer tried to get me to call him on the telephone, I replied:

Regrettably, I was born with no mouth.

He was very understanding, writing back the next day:

thank you sir thank for your mail all is understood well i can question you just of the condition you gave any please kindly make a way we can both talk

At least I think he understood. In any case, this is the long way around getting to my real point.

As you may know, I run a blog here. As you can probably guess, I get my share of spam comments; most are caught by the Akismet plug-in for WordPress. But then, most are fully automated and advertise prescription drugs, gambling websites or sex acts that would probably boost my unique visitor counts if I mentioned them, but I don’t need that kind of traffic.

However, a small percentage of it manages to evade Akismet’s filters and find its way into my moderation queue. In some cases, they are only barely distinguishable from real comments. In some cases not listed here, I’ve approved comments that I am sure were intended only to improve the SEO of the website linked, but were interesting enough to allow through on their own merits.

Most are not, but this doesn’t mean they’re entirely without value. Some of them are clever, some are just amusing. I’ve been holding onto a few of them to discuss here, so let’s open up the queue, if for no other reason than now I can finally delete them:

Example spam comment received at Blog P.I.

Here, somebody is pushing what appears to be a YouTube clone, even using a joking nickname YouTube acquired once the site itself was acquired by Google. In fact, the site turns out to be a combination of Google’s input forms. Though the IP address indeed traces back to the United Kingdom, the author is not especially concerned with proper English spelling or punctuation. They also have no system for keeping track of which websites they have already hit, or they just don’t care. I’m leaning toward the latter.

Example spam comment received at Blog P.I.

Here is one that, at first glance, looks like a genuine comment: This was intended for a post that mentioned Ron Paul, just as the one above tried attaching itself to a post discussing Google and YouTube. But if you follow the link, it goes to a blog whose posts consist of only of one YouTube video and sometimes-relevant text copied from other websites — “scraped” as it’s called. And there’s a good reason why it sounds like a real comment: It was scraped from another comment from the same thread.

Example spam comment received at Blog P.I.

This one promotes yet another inscrutable blog, this time in a foreign language that I presume to be Turkish. I guess this because the IP address resolves to Izmir, Turkey. The one above resolves to Istanbul, Turkey. The two cities are not close by, so they are probably not the same person. But if Turkey is a hotbed of comment spam, that’s news to me.

Example spam comment received at Blog P.I.

Undoubtedly, this one is my favorite. Like the Wikipedia vandal whose edit summary consisted of “Blanked the page” or the panhandler who admits he needs the money for booze, “Sohbet” is admirably honest about his intentions. I might even consider throwing him a link, except that the website no longer exists — less than a month after he was trying to extract Google juice/build traffic for it. Also of note: the IP address resolves to Antalya, Turkey. Still, if Turkish comment spam is a known phenomenon, I can’t find any discussion about it.

Example spam comment received at Blog P.I.

Funny at first, but tedious. I get a lot of these, and it’s kind of similar to another common tactic I’ll get to in just a bit. Flattery will get you everywhere with some people, but not me. Also, the linked site is in Russian. Russian spam at least I am familiar with.

Example spam comment received at Blog P.I.

Better than YouTube! Quite a claim. Surprisingly, the website is well-designed, coherent and legitimate. For someone who just wanted to find videos related to a presidential or prospective VP candidate, it might actually be better than YouTube. So here we can start to draw a clear distinction: Some spam comment campaigns aim to promote fake websites that seek ad revenue or to promote another website. Others are spammy promotions for real websites; it’s very possible the creators of this website don’t know exactly what their SEO is up to. But I’m not particularly offended by this comment. It doesn’t add to the conversation so I won’t approve it, but it got the general subject matter of this website correct, it’s vaguely conversational, and it doesn’t represent itself as anything other than what it is: a pitch.

Example spam comment received at Blog P.I.

Lastly, this one I’m including not because it’s compelling, but because it’s so common. Also, because it represents the dishonest counterpoint to the previous example. Here, the commenter announces enthusiasm for the targeted website (in this case mine), then immediately starts pitching another website. Notice that his subject matter is completely off-base with what Blog P.I. is about. The targeted post — which I wrote in July, 2006 — included exactly one use of the word “wedding,” in a throwaway reference to New York Times announcements page thereof.

Predictably, the website being promoted is commercial in nature, but doesn’t offer anything for sale itself. What it does, though, is link to pages on a real wedding supply website, which presumably hired the spammer to boost their search engine ranking. A bit of rudimentary sleuthing reveals the SEO’s identity and company; he’s using his real name (which is something, I guess) and he didn’t even register the URL anonymously.

But I’m not going to single him out with a link or textual mention that could turn up in a search engine. He’s not doing anything illegal and, as noted above, similar practices are exceedingly common. I’ve been a critic of certain SEO practices, but I’m fascinated by also them, and clearly I think some tactics are better than others. The way I see it, if you’re going to do black hat SEO, why not do it with some style?

Also, the joke is on them: Every link in my comment section is automatically assigned a nofollow attribute.

Click No Evil

Don’t be evil.

I’m sure that on more than one occasion over the past decade, Larry Page and Sergey Brin have wished they’d never committed their company to such a nebulous goal. After all, who gets to decide what’s “evil”? Sure, Google has an extensive corporate conduct policy which aims to do just that. But the real problem is, you’ve just invited everyone to start looking for ways in which you might be, in their eyes, “evil.”

Page and Brin probably never imagined that Harper’s Magazine — once influential on policy and culture but now self-marginalized on the far left — would one day deem them evil for leaving their computers on all night. But maybe they should have, because a new feature in the magazine’s latest edition does pretty much that.

The tech blogosphere paid this article some attention over the holiday weekend, but none of those tracked by Techmeme bothered to scrutinize the article. But Ian Spencer, a friend and fellow former editor of the Oregon Commentator, has.

What follows is a letter he sent to Harper’s. As we figure it will never grace the pages of Harper’s letters page — let alone Google’s search results — he has allowed me to print here:

In light of Ginger Strand’s “Keyword: Evil” article in March 2008 I find it interesting that harpers.org contains code directing a user’s web browser to communicate with Google’s servers every time they visit a page on your site. This service is called Google Analytics, and it enables Harper’s management to easily view site traffic patterns. The supposed costs of “the cloud” must carry less weight than the benefits of website visitor statistics, at least for Harper’s. And if Ms. Strand and Harper’s would like to reduce Google’s electricity usage, they could always tell Google (and other search spiders) to not index their web pages.

There were also a few inaccurate and deceptive statements in the piece. For example, Google’s servers use standard techniques like caching and indexing to reduce the overhead of a single query to just a few megabytes worth of data, not “petabytes” as claimed by Ms. Strand. And the ominous-sounding “tens of billions of CPU cycles” used to process said data is by no means excessive. After all, a computer processor faster than one gigahertz goes through more than ten billion cycles every ten seconds. If you’ve read “Keyword: Evil” on harpers.org you’ve probably used more electricity than Google’s server does when you search for “journalistic integrity.”

But I expect inaccuracies when reading about computers in a non-technical magazine. Far more troubling is the notion that Google is evil simply because they use a lot of electricity. There are plenty of important issues to criticize them on: they have horrible privacy policies and censor users in China, for example. But attacking them for providing an energy-consuming service which Harper’s itself uses was, well, unexpected.

I would just like to add: “Keyword: Evil”? Really? No wonder Harper’s is so antagonistic toward today’s Internet — they’re still on AOL dial-up.

Toward a RedState/Human Events YouTube Debate

RedState and Human Events would do a better job than CNN and YouTube

On Thursday I gave a somewhat-impulsive thumbs-up to RedState’s call for CNN to sack their political director. National Review’s indispensible Jim Geraghty has outlined eight editorial oversights (four quite serious, four merely problematic) in CNN’s vetting of the televised questioners. One or two would be enough to generate a blogswarm, but eight looks like malicious negligence, and it subseqently became a full-fledged blogstorm. Worse, CNN’s statement didn’t even attempt to be a “non-apology apology” — they’re digging in their heels and claiming:

The issues raised during last night’s debate were legitimate and relevant no matter who was asking the questions. The vested interests who are challenging the credibility of the questioners are trying to distract voters from the substantive issues they care most about.

Did somebody say “fake but accurate”? As QandO’s McQ notes, the hubris implicit in that statement is galling:

Says who? Says CNN, that’s who. It is the network that chose the questions that would be aired. Consequently what aired had nothing to do with what voters found to be the substantive issues of the day, but instead had everything to do with — say it with me — what CNN decided were the substantive issues of the day.

I stand by my initial judgement — in fact, I am all the more sure of it — but I realize it isn’t going to happen. (FWIW, CNN’s political director is Sam Feist; one wonders if indie rock/iPod Nano darling Feist could do any worse). And the truth is it wouldn’t make up for the debacle, so I concede that a change is not imperative. What would be better is a pro-active solution — that is, another debate. And so I am very intrigued by a new proposal, this time issued jointly by RedState and Human Events (both subsidiaries of Eagle Pubishing), for a “do-over debate”:

We have a base of readers who represent the Republican wing of the Republican Party. You — and the Republican Party — deserve to face the questions posed by undecided Republicans, not Democratic activists. We will solicit and obtain YouTube videos from those people and vet each questioner to establish that they are — really — undecided Republicans. We hope to include soldiers in the field in Iraq, Young Republicans, and others who still have not decided among you.

Today, allow us to make you this offer: We will organize a debate at a time and date amenable to you all. We will work with a national broadcaster to broadcast the debate as well as offer it online. We, not the liberal drive by media, will ensure the questioners are who they say they are. And we will choose them based on criteria that will be fully disclosed to you all which ensure the questioners aren’t activists for any Democratic candidate.

I think this is a terrific idea. The MSM no longer has a monopoly on campaign coverage, so why should they have a monopoly over organizing candidate debates? The only good answer is because they control the airwaves. Could Fox News be persuaded to air it? Possibly. C-SPAN would certainly set up a camera, it could be simulcast on the web, and it would obviously be made available on YouTube. Heck, put it on the History Channel. I bet more people would watch it.

And if so desired, Google/YouTube (GooTube, if you will) need not formally be involved. Eagle’s online outlets could independently create a YouTube account, put RedState’s Erick Erickson and Human Events’ Jed Babbin in a short video soliciting questions, and anyone could post their videos as responses. Eagle could narrow them down, submit them to a hand-picked group of conservative bloggers to identify the best, and blog readers would be invited to vet the questions themselves. The ultimate decisions should still be made by the organizing consortium, but the crowdsourcing would be a substantial (if not bulletproof) way to head off complaints from conservatives. Necessarily, this would aso give the campaigns time to study the questions and prepare well-thought out answers — this too would be different from the “gotcha” element that annoyed so many in the CNN/YouTube debate.

Of course, the last point hints at the major reason why it wouldn’t happen. Here I’ll note: I cannot formally join the call for such a debate; as I point out whenever relevant, New Media Strategies consults for the Fred Thompson campaign, and I won’t put the campaign or my employer on the spot. Same goes for the other campaigns, though — the Iowa caucuses are now a month away and no campaign should be pressured to join a debate in a time frame this limited. The CNN/YouTube debate required months, not to mention a “Save the Debate” movement by Republican bloggers, to happen at all. So don’t hold your breath, and save your Facebook campaigns. But it’s a terrific idea.

To address another issue: A few commenters on the above-mentioned post here, including some friends of Blog P.I., apparently read my criticism of the debate as a complaint about tough questions. If I understand them correctly, they feared a not-yet-proposed alternative would result in “softball” questions. I replied that they were mistaken, and pointed to a prediction by Patterico following the Democratic CNN/YouTube debate in July:

The Democrat debate was dominated by questioners asking: “Why can’t you be more leftist?” And the Republican debate will be dominated by questioners asking: “Why can’t you be more leftist?”

That pretty much nailed it. The problem is not that the issues CNN is so pleased with itself for raising were illegitimate or unfair. They were not. It’s that those Dem-leaning questions asked by Dem-leaning YouTubers were general election questions, and the general election audience generally (as it were) was not watching. Certainly Republicans should keep an eye toward next November, but a debate for a Republican primary should focus on issues that matter to Republicans. Say what you will, but “don’t ask, don’t tell” just isn’t one of them, and it doesn’t help Republican voters make up their minds. It does no good when Google flies a publicly-identifiable Hillary Clinton supporter in to berate the candidates about their position on the issue. (One which, I would like to point out, is unlikely to be a major factor in the general, either.) In fact, it rises to the level of farce when Anderson Cooper asks said Hillary supporter to rule on whether or not the candidates answered his question and the guy says “no,” yet anyone who was paying attention knows they did answer his question honestly, but he just didn’t like their answers.

True, CNN did air questions about illegal immigration, gun rights and religion. But RedState/Human Events would query those subjects, too. They might even include a question about the Bible that doesn’t conform to slack-jawed yokel stereotypes (sorry, Joseph Dearing, whomever you are, but when you assert that your question tells us “everything we need to know” about the GOP hopefuls, that’s how you come across). Although various writers at RedState and Human Events have evinced support for various candidates (Erickson most notably in favor of Fred Thompson, I can’t help but note), I would argue they have a greater interest than CNN in a strong, fair debate that includes difficult questions for all the candidates, because (as Erickson and Babbin point out) it’s their audience who will be deciding which Republican goes on to the general election.

In short, RedState and Human Events would be better curators of a Republican debate than CNN.

Because I am confident that this do-over debate will not come to pass, I encourage both to organize similar debates for Senate and House candidates, whose primaries mostly will not be decided until further into next year. This would give them time to work out the kinks, gain experience appealing to local television channels for airtime, and give them credibility in proposing such a debate in 2012 (er, 2011, but you know what I mean). I call on Pajamas Media, NRO, Heritage or any other independent, webbish, GOP-leaning organization to do the same. Now that I think about it, I call on Josh Marshall’s TPM empire to do the same for Democrats.

You know what would be awesome next fall, sometime after the conventions and before the general election, Commission on Presidential Debates-permitting? A RedState/Daily Kos YouTube debate.

The Good, the Bad and the SEO

From yesterday’s techPresident Daily Digest:

OpenLeft’s Chris Bowers is back with an update on his latest Googlebombing campaign, this time directed at Rudy Giuliani. Bowers is claiming that because of his and other liberal bloggers’ efforts, two of his targets — an article claiming that Rudy is worse than Bush, and a letter from NYC firefighters to Hizzoner — are now among the top ten Google search results for “Rudy Giuliani.” Is this tactic a method of search-engine optimization (SEO) or gaming the system? William Beutler, who writes Blog P.I. and works for the Fred Thompson campaign, thinks it’s the latter. “It’s not making the pages better, it’s not doing the organic things that Google is supposed to do,” Beutler told the National Review.

Ironically, most of the links in the original didn’t work — if it had been a Google bomb, it would have been a dud. But I digress already. I do appreciate the shout-out, and it’s inspired me to comment on Google bombing and SEO in a little more depth than I could for National Review. And because Chris Bowers seems particularly aggrieved by the comments I made in that article, perhaps this will clarify things.

First and foremost, what Bowers calls “search engine optimization” isn’t, quite. A webmaster implements SEO techniques to make a page he controls rank prominently in search engines, primarily on industry-leading Google. If you’re doing it “white hat,” this means knowing what Google’s bots will and will not respond well to, and acting accordingly. This is not “gaming the system” — this is just playing the game. Bowers and his allies have no control over the pages they would like to see place higher in the rankings, so what they’re doing instead is optimizing the search engine for their pages, rather than their pages for the search engine. There’s no getting around the fact that this is “black hat” SEO. I don’t suppose Bowers particularly cares. His goal is to win elections, and if that makes him an unethical SEO, so be it.

From a technical standpoint, Google bombing is pretty much the same thing as link farming. All that differentiates them is the leftroots are farming with mules, while black hat professionals are using heavy machinery. Bowers still has to push the mules, while the pros merely start up the combines and turn them loose.

If Bowers & co. were in fact doing this with bots, it would be a clear case of fraud — if Google catches you using automated link farms, your site or page may be delisted entirely. But because they are doing it with crowds of like-minded individuals, the practice is technically legit. Bowers could argue, even compellingly, that their linking patterns are just as legitimate as any other. But the coordination is the difference. Google’s results are supposed to be the revealed preference of millions of unconnected individuals. Yet Bowers has replaced Larry and Sergei’s invisible hand with his own, pushing the mule along.

I’ll stop before I mix any more metaphors, but let me add, I blush at the idea of Google trying to “defuse” these “bombs.” Once Google gets into the business of deciding what is organic and what is not, they’ve got a) a Miller v. California dilemma on their hands, and b) too much work because of it. But I have no authority over search engine results, so I will say that I know this one when I see it: The practice of selecting a single critical story from all the coverage about a political candidate and linking it over and over and over to make it more prominent than it would be otherwise is far from organic.

As long as there remains a benefit (or perceived benefit) to Google bombing, amateur politicos will keep it in their toolbox. Unless Google sets up a Gmail account to collect bombing complaints, there’s no way to stop them from doing it. So, as I argued earlier in the year, the only way to counter negative Google bombing is with positive or reverse Google bombing.

P.S. The question still remains, how effective is Google bombing? Here are two quotes, one from the NR story, the other from a Bowers post. Here’s Drew Ryun, son of ex-Rep. Jim Ryun:

When a campaign goes wrong and a five-term incumbent loses, there are a whole lot of things that have gone wrong. So was the Google bombing the sole reason we lost? No. Was it a part of it? Yes, but how big a part I don’t know.

And here’s Bowers, in reply:

Hahahahahaha! Yeah, of course the Googlebomb campaign hurt Jim Ryan’s re-election chances.

Well, I already knew what Bowers thought. But the fact remains, nobody can really tell how influential the practice is. But per my comments in NR, I submit that if you can get a negative link in the top three results for a politician’s name, then you have an effective Google bomb. And you’ll know this one when you see it — because you’ll be guaranteed of actually seeing it.

The Good Fight: On The Google Bombing Campaign of 2008

When it comes to monkeying around with Google search results, MyDD is the undisputed leader in the political blogosphere. In a comment thread there yesterday, the appropriately-monikered Monkey in Chief is already thinking ahead to the bombing campaign of 2008:

Considering that there is a lag before Google’s index will be updated, it’s likely prudent to start the 2008 Presidential Gooblebomb once the Republican nominee is known. I wonder if an early round targeted at all the candidates (except maybe Ron Paul should link to sites what emphasize his opposition to the war) wouldn’t be of value. The only downside to starting early is that it gives the other side more time to respond. An advantage of an early start is that Google may be getting tired of having their algorithm gamed and reduce the influence of a sudden spike of links. In this case, starting early would be an advantage. As a defensive measure, we should reverse good Googlebomb the Democratic nominee with links to official and favorable websites once the Democratic nominee is known.

These are questions the underdog online Republican activists should be asking themselves as well. The Google wars rage on, and as every strategist knows, fighting the last campaign is rarely enough.

The Chief is correct about Google’s displeasure with overt efforts to “optimize” its search engine: Google bombs for “miserable failure” (George W. Bush), “waffles” (John Kerry) and “greatest living American” (Stephen Colbert) have all been defused, though news coverage of each remains.

So a gradual effort would make sense. But which sites do you choose? Will the strategic decisions of mid-2007 hold up in late 2008? Might Google step in and make an editorial judgment again anyway?

That’s why I’m intrigued by the reverse-Google bomb; not only is a preventive strategy wise, I presume the Oracle of Mountain View is unlikely to step in and demote a positive website — so the chances of the effort being wasted are much lower. Even if one goes the negative route, it still makes sense to match search terms with a website that actually contains those terms. The aforementioned trio of Google bombs were easy to identify because they were so obviously contrived. That said, an ongoing effort to associate John McCain’s name with negative coverage appears to be failing, at least so far.

Websites to avoid include the candidate’s Wikipedia entry and official site, which are already likely to be near the top. News stories are also risky, as a news organization could move the location of a particular story at any time, for any reason, without warning.

So what kind of site should the positive-bombers select? Here’s an idea: The participants should set up a brand new advocacy blog for that candidate, to which they can link the candidate’s name when blogging at their own sites. Not only will the new entry rise to the top, but if the blog is well-maintained, it will generate multiple entries that will rise to the top of the results as well.

Most SEO guides advise that the best recipe for success is to create content that people want to click on, link to and read. That should apply here, too. Don’t muck up the results — create the results you want people to find.

The Google wars probably will never end. But this is one way to neutralize the damage.

Mr. Romney Goes To GooTube

YouTube's YouChoose '08 Spotlight on Mitt Romney

GoogleTube really appears to be making a go of its YouChoose ‘08 political channel, and this week Mitt Romney became the first participant in the YouTube Spotlight. This basically means the former Massachusetts governor and (depending on the measure) second, third or fourth place candidate for the Republican nomination recorded a short video (at right) asking the YouTube community “What Do You Believe Is America’s Single Greatest Challenge?” and what would you do about it?

This survey of people with webcams was posted Wednesday, April 11, and as of Sunday, April 15, it has been viewed about 285,000 times and picked up 54 video responses. More replies are doubtless on the way [update: yep], and I’d be surprised if anybody watched them all. That job would probably fall to Stephen Smith, and in case he hasn’t sat down and picked through them all yet, I’d like to save him the at least some of the trouble. I spent a rainy Saturday watching all the videos and took notes about each contribution. Surprisingly, all or nearly all are earnest replies, suggesting the possibility (even probability) that YouTube has removed attempted griefers. Even the Lonelygirl15 wannabe who said “preventing death” was our greatest challenge seems to believe what she’s saying. But they are not all quality, and where appropriate, I have noted the fact. And to those of you who have disabled embedding, come on. Here’s what I found:

Takes over a minute to actually string together a complete sentence, observes there are “so many challenges”

Jeff Jarvis asks what Romney thinks is the greatest challenge, also asks “which Mitt Romney” he’s asking people to vote for — the “reasonable fellow” from 1994 or the “Mitt Romney we see today”

Checks and balances, reforming education and health care, repairing US image in the world, end Iraq war

Small business owner David All worries about Democrats’ economic policies and Republicans losing support of twentysomething voters

(inaudible)

Coming to an agreement with the religious radicals in Iraq

Protecting our Constitutional rights — free speech, privacy, right to bear arms

America’s reputation abroad

Too many challenges (Iraq, education, health care, energy)

Iraq, Social Security, Medicare, gas prices

Listening to other people, listening to each other

Disappointed two-time Bush voter Bob Hanson: Red vs. blue divide, racial animosity

Getting troops out of Iraq, America’s reputation in the world, health care, homelessness, taxes

Alan from Utah: Education

Lack of vision for the future, better leadership, pessimism in Washington

Would-be Lonelygirl “absurdum00″ says “Death is an incredibly tragic occurence that we must work tirelessly to prevent”

Poverty and education

Education and poverty (see Poverty and education)

Southerner Lee Dean: mass media doesn’t represent average Americans (except maybe Fox News), a dozen others, Part 1 of 3 (10:03)

“Greatest challenge: The restoration of America’s image. Proposed solution: Jumpstart Israeli-Arab negotiations beginning with Syria”

illegal immigration — no amnesty, fixing the visa system

“Answer: gaining a better understanding of the impact our lifestyle has on the world around us”

Schoolteacher: Improving public schools

Ending reliance on fossil fuels, plug for TheOilDrum.com (no sound)

Education (9:51)

Illegal immigration — no amnesty, no work program

Protecting and honoring the rights of the individual, reining in big business

Racism (Don Imus and Sparkling Wiggles)

Justin Hart, Mitt Romney supporter: Politicians’ casual disregard for the people they represent, on the threat of JIhadism and spending in Washington

Keeping the big picture in mind when making decisions, reading “The World is Flat”

Imus getting fired

Adopt the Fair Tax

Focus on domestic issues like poverty and hunger

Getting the U.S. out of the United Nations

More sea to shining sea, less bombs bursting in air (Canadian)

The U.S. should be a “beacon of light and hope in the world”

The Corporate Agenda

???

Takes two minutes to not answer, asks Romney what he thinks (British)

“Keep up the good work, you got my vote, godspeed brother”

Alternative energy, banning lobbying, health care, racial equality, genetically modified foods

Abolishing Corporate Personhood (doesn’t mention Romney by name)

To sum up:

The single greatest challenge facing America today is Iraq, health care, education, fossil fuels, illegal immigration, corporations and Don Imus.