So Nick Denton is selling/has sold/given away Wonkette, the third blog created as part of his Gawker Media blog network, which made Ana Marie Cox famous for DC and Jessica Cutler famous for fifteen people. But that was a long time ago.
Denton has parted ways with titles before, selling Oddjack and shutting down Sploid and Screenhead a few years back. This time he has found new homes for each of his websites. As of today, Wonkette belongs to managing editor Ken Layne. This is the second time Denton has put one of Layne’s blogs out to pasture; he was the sole editor of Sploid during its brief-ish run.
During Wonkette’s existence I have been an occasional reader and loyal critic. I am an approved commenter on the Gawker network, and every once in awhile I swing by to let them have it. Coincidentally, the most recent time was just last night.
Under Cox, I felt the blog leaned too far to the left while claiming to be non-partisan. Under subsequent editors I let go of that complaint and moved on to on the fact that it is simply not written for a Beltway audience. It breaks no news and advances no stories; it merely adds a garnish of cheap snark to the day’s headlines. 
Gawker matters to New York City (well, Manhattan at any rate) and Valleywag matters to the Silicon Valley (even if they hate it), but Wonkette offers no special insight on Hollywood for ugly people. Outside it’s America, which treats politics like entertainment. Here in the District, Defamer and Deadspin probably matter more, since we don’t want to talk shop after hours. But don’t take my word for it — check out the comments at DCist.
The last time Denton tried to make the site relevant to the actual District which it purports to cover, he moved Alex Pareene from New York to DC. Pareene was very funny (and still is on Gawker, for which he writes now) but these new kids — recent college student Jim Newell and total unknown Sara K. Smith — are bad Xerox copies. Fittingly, Layne doesn’t even live in Washington.
I take Denton entirely at his word in his explanation for selling it:
Why these three sites? To be blunt: they each had their editorial successes; but someone else will have better luck selling the advertising than we did. … As for Wonkette: political advertisers are a strange breed; they don’t come through the same agencies our sales people deal with.
So now Wonkette returns to Henry Copeland’s unique Blogads advertising network, which handles a great deal of political advertising (including Blog P.I., on the infrequent occasions that someone wants to do business with us) and is a much better fit than whatever agency handles Gawker’s advertising.
Ultimately, politics just isn’t where the money is. (Don’t think for a moment Mark Penn built that tunnel between his houses in Georgetown with campaign earnings.) But as others note, now is the time to cash out. Traffic is up, likely due to growing interest in the presidential election. And just as you don’t want to sell pumpkin futures the day after Halloween, the day before isn’t any good either. Better do it while your buyers still have some expectation of getting a return on their investment.
symbol next to 
Yea, Though I Walk Through The Valleywag of the Shadow of Death…
Readers of Blog P.I. probably don’t venture very far into the tech blogosphere (a.k.a. the first blogosphere) but one of its higher profile, more controversial sites, is Valleywag. It’s another title owned by Nick Denton’s Gawker Media, where since February of this year, editor Nick Douglas (formerly of publicity stunt-turned-blog Blogebrity) has chronicled the embarrassing hygienic deficiencies of Google’s top brass, suspicious promotional practices of Google’s founders, and… some other stuff about Google, as I recall. But I kid. It’s a fun blog — Wonkette for the IT department. Or, it was until today.
Sometime over the weekend, Denton dismissed Douglas from the site, implemented a new layout, new typesetting, and apparently a new focus (more money, less sex). Here’s what it looked like yesterday:
And what it looks like today:
Moreover, Denton has installed as interim blogger none other than himself. Which could work — he was a tech journalist prior to being an entrepreneur, and was an early, uh, blogebrity himself (if you remember Glenn Reynolds linking favorably to Denton’s hawkish post-9/11 proclamations, pat yourself on the back).
However, here at Blog P.I. we make no bones about getting a kick out of comment sections that turn on the site’s bloggers, and the reaction to Denton’s first post is truly something to behold. Some of the better responses:
And elsewhere, tech bloggers are none too pleased, either. Here’s Zooomr evangelist Thomas Hawk:
Ethernet inventor Richard Bennett looks at it from a different angle:
And he’s not alone — Matthew Ingram updated a critical post to praise Denton’s later report on mega-sites Fark and Digg ditching John Battelle’s Federated Media for a new ad network run by Maxim (yes, that Maxim). It’s a new direction, for sure. Whereas Gawker, Defamer and Deadspin reign as the definitive gossip sites for NYC media, Hollywood and professional sports respectively, Valleywag wouldn’t be considered a rival to, say, frequent Douglas target Michael Arrington of the hugely popular TechCrunch. It looks like Denton wishes to compete with Arrington, rather than merely antagonize him. And Denton certainly has the connections to make that work. But Douglas’ Valleywag was something different. Denton’s Valleywag, not so much.
Meanwhile, lit fic crit Edward Champion keeps things short and sour:
As I always say about this time: Tough crowd. But that’s the blogosphere for you, and if anyone’s developed an epidermal layer strong enough to withstand this onslaught, it’s Denton. And if there’s anything serious to be said here, it’s that the blogosphere expects accountability and openness from its counterparts in cyberspace as well as its subjects/targets in meatspace. That’s one thing you would think Nick Denton would have figured out by now.
P.S. For what it’s worth (and I realize it may not be much) I was among the first to notice Blogebrity when the site launched as a preview of an alleged blog equivalent of People Magazine speculate about what it was way back when it launched in May 2005. I would also add that I was among the first to report the truth — it was an entrant in the first Contagious Media contest — although I believe I was the only political blogger to pay it any attention at all. History repeats itself.
Update: Via 10 Zen Monkeys, I learn that I didn’t read far down enough to find the actual best comments to Denton’s first post:
If there’s an Adam Sandler joke to be made here, I don’t know what it is.
Second Update: Wisely, Valleywag has dropped the use of Courier in the regular copy.
And again via 10 Zen Monkeys, the truth comes out: Douglas was indeed fired, apparently for trying to lure News Corp. (!) into suing Nick Denton. Can’t say that sounds unreasonable.
But as I added to the comments at the end of the linked post, I recall when Denton launched Defamer in early 2004, Mickey Kaus quipped:
Can’t say that doesn’t sound like Denton’s ethos caught up with him.