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Web 2.0 May Change Media, But You Can’t Trace Web 2.0

Not to turn Blog P.I. into a catalog of things I did last weekend, but on Saturday I sat on a panel at the Phillips Foundation’s fall retreat for recipients of its journalism fellowships (about which more below). My co-panelists were Jose Vargas from the Washington Post, Amy Schatz from the Wall Street Journal, and Abbi Tatton from CNN. I was a replacement fill-in, which is why I was the lone non-journalist — but hey, I was a licensed journalist not too long ago, so, close enough for (the discussion of) government work.

The subject was how technology is changing politics — a mandate broad enough to take it in almost any direction. And if anything, I was the wet blanket of the panel. My opening comments focused on how the Internet is changing politics in ways not unique compared to previous technologies, techniques and politics. I didn’t get all the details out on Saturday, but the argument went something like:

Radio : FDR’s fireside chats :: Blogs : The Fred File* and ‘04/’06 predecessors

Television : Nixon/Kennedy Debate :: YouTube/Internet video : “Macaca”

Direct mail/voter files : Richard Viguerie’s first claim to fame :: E-mail lists/subscribers : Why John Kerry matters in 2008

Radio and blogging both gave candidates ways to bypass established media channels and speak directly to supporters and voters. Television and online video can reframe the public’s perception of political events. Direct mail then as e-mail now communicate around the media as well as solicit campaign funds from an (ideally) opt-in crowd.

Panels such as these are at their best when the most interesting comments come from the audience. One theme that emerged in discussion was how even print journalists are being asked to produce short video (and audio) segments for the Internet when reporting from the road. To some extent, each of my fellow panelists had witnessed or dealt with this issue. It’s an interesting and even logical development, as online ad revenues rise compared to the dead tree edition. One also has to also wonder how thin it stretches their already-dwindling reportorial resources. At least in the Morissettean sense, it’s ironic that the migration of news content to the web coincides with layoffs owing to competition from the web.

My friend Robert Bluey, also present, volunteered that his alma mater, Ithaca College, is now offering a course it calls “Backpack Journalism.” He explains in an interesting post at his own blog:

Students are given a backpack with a MacBook, video camera, digital camera, a recording device and other instruments to produce a story. After receiving their assignments, the students are dispatched to cover the story using multiple media.

I find this new kind of journalism fascinating. However, I also sympathize with working journalists who are primarily writers, who may now find themselves needing to acquire new skills to adapt to a changing industry. My co-panelists are among the lucky ones — I suspect they’ll learn new tricks more quickly than some of their older colleagues.

One of whom might be Michael Scully, former journalist, journalism professor and blogger (but not the writer from The Simpsons). I tend to share his fears about what “backpack journalism” will mean in some (many, most?) newsrooms:

If Backpack Journalism is about sending ONE person out into the field to report a story, than Backpack Journalism is a travesty. It’s an accountant’s dream but an editor’s nightmare. Accountants love it because you’re sending one person out into the field to produce the work of three people; it’s an editor’s nightmare because the quality of the work is diminished.

I submit that the true business model for New Media must be to send THREE people out into the field. Let one report, one produce, one shoot. Each skill is very important, each skill is very different, each skill has a professional value.

On the other hand, someone who could do all three well would be highly sought-after and accordingly compensated. If the job description caught on, it would presumably spur different kinds of students to enter journalism in the first place. Myself, I actually applied to film school out of high school, but instead pursued print journalism in-state, as I that proved more realistic. But if becoming a “backpack journalist” was an option at Allen Hall, I’d at least have given it the old college try. Heck, I might have even finished my Journalism double-major.

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And you know, I bet we can fit this into a hastily-assembled anti-triumphalist SAT problem like the ones above:

Print Journalists : The Internet :: Pre-Internet Journalists, I.e. Mostly Print Journalists : Every New Media Before the Internet

Note: As I promised above, a bit more about the Phillips Foundation Journalism Fellowship Program. They are presently seeking applicants for 2008. If you’re inclined toward constitutional democracy and classically liberal economics, and have less than ten years of journalism experience, then you (yes, you!) could land $50,000 to $75,000 to write on a topic of your choosing. Details here. Tell ‘em Blog P.I. sent you.

*I was also the only panelist with a client of current interest, so it made for a few interesting moments as the subject was indeed taken in almost any direction. Hats off to the Standard’s Michael Goldfarb for trying to get me to make news.

The Benchmark Poll: Jordan Gehrke

Benchmark Poll Logo (small)Last week Blog P.I. inaugurated its first-ever weekly series with The Benchmark Poll — a getting-to-know-you Q&A featuring political consultants in their 20s and 30s — featuring pollster Margie Omero. This week we press on with our second installment and first Republican.

Before we get started, a request/announcement: if you know of a political strategist who should be included, or if you are a political strategist who should be included, please let us know. So let’s get started.

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Jordan Gehrke is Director of Business Development for BMW Direct, a national direct mail fundraising firm, where he also leads their voter contact mail division. Past and present clients include Sen. David Vitter and Reps. Jim Ryun, Geoff Davis and Robin Hayes. Gehrke previously led the Internet activism division at Eberle Communications Group. He often provides political analysis for political publications including National Review and The Weekly Standard, and can be reached at jordan@bmwdirectmail.com. He’s also the subject of our latest Benchmark Poll:

1. How do your parents’ politics compare to your own?

My parents were both very socially and fiscally conservative, although I’m probably a bit more libertarian than either of them. My dad had a rather large populist streak that I think effected me though. One of my favorite memories is the time years ago that my dad described himself as being a “Nader Republican.” I asked him what he meant by that, and he said, “Well, I think it just means that I’m pro-life, and I want my taxes low, but I hate The Man.” My dad put the idea into me real early that for instance, while unions can be out of control and need to be checked, unions aren’t inherently evil, just like companies aren’t evil, or that while lawsuit abuse can and does happen, that the idea of people being able to sue large groups that are more powerful than an individual is one of the most important tools Americans have to level the playing field. So I think that the idea of being conservative while still being mindful of the little guy was something that I learned real early from my parents.

2. Did you run for class office in high school or college? Did you win?

I never ran for any sort of class office, but I was heavily involved in campaigns throughout my high school years. My aunt and my grandmother were both staffers for Republican legislators. My dad was an elected official, and I had a grandfather who was always very involved to the point of recruiting and delivering votes for candidates. Politics, if not the family business, was at least the family hobby. I think I began my first internship working one day a week at the Capitol when I was 12. I ran my first campaign not too long after. In addition to giving me experience at a young age, I also formed friendships that I still have to this day.

3. When you first moved to the District, what food did you miss most from home?

There’s this great place back home called Olga’s. It’s basically a great place to get a gyro, and granted, they’ve got those here and they’re very good, but they sure ain’t Olga’s. Something about the sauce I think. I’ve forced family and friends to drive miles out of their way when I’m home just so I can go there. (No, I don’t own stock. They’re not publicly traded. Yes, I’ve checked.)

4. Once you were here, did you work any non-political jobs did you work to get by?

When I got here I went to work for Eberle Communications Group running their Internet division. It taught me a good deal about e-activism and how the web works as we face a new generation of voters that are using it to make decisions. I met a lot of good people there who taught me a great deal. From there I worked a series of political jobs and have been blessed with some very patient and helpful bosses who have allowed me to do what I am doing today.

5. What’s your favorite bar in DC? Favorite outside the Beltway?

I love Cap Lounge, was very sad to see it burn and was thrilled to see it reopen. Not to rip off Margie Omero from last week, but I’m a big fan of Wonderland Ballroom too; any place where you can get Marvin Gaye and The Shins in the same play list has my respect. Also, Margie, hey there, I’ve never seen you there before, but come by and say hi sometime, I’ll buy you a drink. Who knows, you’re a D, I’m an R, maybe the music will be right, “Don’t stop thinking about tomorrow” could be on, (you Democratic girls love that stuff, right?) you’ll glide across the room, and I’ll say something very Humphrey Bogart like, “Uh, hey.” Or not. And then maybe we could get a Carville-Matalin kind of thing going. Or something. I mean, opposites attract, right? Right?

What am I doing? Wow, this is pathetic. Gosh, I am so lonely. I’m really sorry, everyone. Sorry. Back to the interview.

6. Whether in a campaign or in government, you’ve surely had to work with someone who drove you crazy. What were they like?

I had a candidate who was a total egomaniac. They hated fundraising and looked for any reason to avoid it, so as a result, they would constantly invent crises in other areas of the campaign in order to distract from what they were really supposed to be doing. Now, a candidate not wanting to fund raise isn’t new to me, it was the deliberate starting of fires that I couldn’t take. It drove me nuts.

7. If you had your own blog, what would you call it and what would you write about?

If gambling online were legal, (which it’s not, so I don’t ever gamble; you kids at home, don’t gamble) I’d have an NFL gambling blog and call it The Degenerate. It would be a haven for losers to gather together and tell their stories of love, laughter, loss, and divorce. But I won’t ever have that blog, because the Republican Congress in their wisdom decided after selling conservatives out for years, that it would get them a few extra points in Red States if people like me were not allowed to take Green Bay minus 3.5. Fortunately for the GOP, it was the silver bullet issue they were looking for, and that’s why the Republicans still control Congress today.

8. So, who do you know? That is — who is most responsible for you being where you are in politics now?

Probably my dad. He was a few years out of law school, underfunded, and took on a three term incumbent. If he came to me today as a potential client and said he wanted to run, I’d tell him to have his head examined. But he ran even when people told him he couldn’t win. I’ve always admired him for that. Still do. It taught me really early that believing you’re right, working your tail off and taking your message to folks and looking them in the eye counts for a lot. When the votes were all tallied around midnight, Dad had won by 53 votes. The memory of that election night as a nine year old kid is something I’ll never forget. I was hooked forever. From a young age I knew that all I wanted to do was to win and keep on winning There’s just no other feeling like it.

Of course the same can be said for losing. Later on, Dad did that too. I think the whole experience really shaped who I am as a consultant; when I see a candidate and a family that I’ve worked with, bonded with, and fought with, have it all come crashing down in the space of a single Tuesday night in November, I know that it forever alters their lives. And I think it makes me fight harder for my clients. Because I’ve lived it too.

So yeah, I guess you can blame my father for my career path.

9. If you could be any politician, past or present, for one day and one event, who and what event?

I’d be Arch Duke Ferdinand in 1914, and I would duck.

10. Where do you see yourself in five years?

Five years is 2012, right? That’s still a presidential year? So yeah, I guess I’ll still be doing this stuff if they’ll let me. I’m not much good at anything else.