Blog P.I.

The title of this post derives from: a) a somewhat unfair Mark Bowden essay in The Atlantic criticizing “The Wire” Creator David Simon, and b) Simon’s reputation for showing up in the comments of blogs that discuss his show.

Simon is probably far too busy preparing his next HBO project — “Generation Kill,” set for July — to respond this time. But if he reads this, he should know I consider his conflicted love letter to Baltimore not just better than any other television drama, but much better by far. (I am a typical white person in this regard.) I still love “The Sopranos,” but let’s face it — it’s a cartoon, and not as well-crafted.

That said, I find Simon’s smug insult of the blogosphere in a handful of recent interviews rather less enlightening. For instance, take a long e-mail interview published in the Baltimore City Paper following the series finale in early March. Asked why he didn’t include bloggers in his portrayal of the troubled newspaper industry, he volunteered this hypothetical scene:

INT. GARDEN APARTMENT/ANYWHERE - DAY

A white MALE, thirties, unshaven, sits in his underwear typing on a desktop computer. C.U. on computer screen. As he links to Baltimore Sun coverage off the newspaper’s web site, creating a link on his own blog. The MALE scratches his left testicle, then satisfied, begins typing. C.U. on the moving cursor as commentary ensues.

CUT TO: EXT. DRUG CORNER/WEST BALTIMORE - DAY

This is a bit tongue-in-cheek, but he wasn’t kidding:

The internet is skimming the froth of commentary from the first-generation news gatherers like The Sun. They have parasitically achieved immediacy and relevance by co-opting the debate, the humor, the rage, and the provocation that results from the news product–WITHOUT ACTUALLY INVESTING OR COMMITTING IN ANY SERIOUS WAY TO THE SYSTEMIC ACQUISITION OF THAT NEWS.

And the parasite is killing the host. Is the internet a marvelous tool in myriad ways? Of course. Is it the future? No doubt. But thus far it is not a responsible or viable alternative to a major metropolitan newspaper.

Criminy. This is the mirror image of the kind of blogger triumphalism that died out several years ago. Blogs aren’t killing newspapers (although Craigslist might be) and it’s not far off the misguided rant of Sam Zell, who lit into Google News for supposedly killing newspapers shortly after purchasing the media company which owns… the Baltimore Sun, Simon’s former employer.

Look, Simon is correct that many bloggers depend upon newspapers for stories to comment upon. It’s true that most of them couldn’t do this without the old media’s content. But this is not his unique insight; bloggers themselves have been dealing with this paradox for years. And they are not all sitting around in their pajamas (as another memorable slur had it). Some have set up their own news organizations: Josh Marshall’s TPM empire includes reporters as well as commentators.

Meanwhile, journalists are moving in on bloggers’ turf as well. Reporters such as Chris Cillizza at the Washington Post or my old colleague Marc Ambinder at The Atlantic do almost all of their reporting on the web. This is a genuine ecosystem with much give as well as take. Bloggers who work for free send traffic back to newspapers. And some of those bloggers have bigger audiences than the newspapers.

Of course, bloggers working for free, or very little, is part of what many perceive to be a problem. What bloggers are really doing is taking over the kind of opinion journalism — in politics, music and movies — that were traditionally the province of newspapers. If the blogosphere is killing newspapers, it’s because much of their product is easily done by amateurs who simply didn’t have a platform before the Internet and didn’t have the tools until Pyra Labs cooked up a software program called Blogger while killing time between other projects.

Moreover, Simon is also wrong to portray bloggers as adding nothing to the debate. The signature counter-example is when Republican-leaning bloggers asked questions about CBS’s reporting on President Bush’s National Guard service that major news organizations didn’t. Dan Rather is the most prominent scalp, but before that Trent Lott had to step down from his leadership position because of comments about Strom Thurmond’s legacy that Marshall kept alive.

Not all these stories are as prominent, and they don’t all end in firings. More recently, The Smoking Gun fact-checked a Los Angeles Times story fingering Sean Combs for the murder of Tupac Shakur; the story was based on documents that were easily shown to be unreliable, not unlike those CBS relied upon.

It may be that The Smoking Gun is not a blog, but now we’re just quibbling about content management systems. It is also true that TSG is owned by truTV (formerly Court TV), but it began as an independent website, as most blogs are. Speaking of which, Simon gave an interview with a similar rant to Salon — still independent against all odds — and still doing journalism and commentary on a daily basis.

And the competition has also likely caused major news organizations to look closer at their colleagues’ reporting. In the best of cases, it’s forcing news organizations to focus on what they’re best at — where their comparative advantage lies. Obviously that’s reporting, as Simon says. Newsgathering is moving away from newspapers to some extent, but commentary is moving away from newspapers at a rapid clip. In the worst of cases, people like Zell are making bonehead moves that will expedite the shakeout. And the guy scratching his balls in front of his MacBook is just a bit player in a changing media landscape.

I know David Simon isn’t the biggest fan of capitalism, but does he really think that competition is bad? I am sure he can’t really think that more speech is bad.

Image courtesy Brad Searles on Flickr.