When Gabe Rivera unveiled his Techmeme Leaderboard a few weeks back, we politically-minded Internet junkies experienced something akin to spending Christmas morning watching another kid open presents. Okay, that’s pushing it. Maybe it’s like comparing your Easter morning haul with a friend who received a Nintendo game, when all you got was chocolate (I’ve forgiven, but never forgotten).
It made sense, though. The bloggers who show up on Techmeme are much more likely to track themselves on that site than are the bloggers who populate Memeorandum likely to watch themselves. Of couse, all tech bloggers are geeks in good standing, while only some of us political types are. So they get the goodies first.
But as expected, Rivera rolled out his Memeorandum Leaderboard, and he did so this week. As he explained, the Leaderboard
identifies 100 of [the most influential political blogs], ranking sources simply by how much they’ve appeared on memeorandum in the past month. It updates every 20 minutes and offers archives of past days. … The memeorandum Leaderboard doesn’t tell the whole story of course. For instance, influential curators of opinion like Instapundit.com don’t figure highly given memeorandum’s preference for longer articles. Yet it remains a handy portal to many of the sources with the greatest role in framing and shaping the national debate.
It’s handy, all right, and it fills a need. Five years ago, in a very different political blogosphere, The Truth Laid Bear Ecosystem was the definitive guide to the top political blogs. But with Rob Neppell (née N.Z. Bear) now focused on other projects, it’s fallen into obsolescence. The Technorati Top 100 was a welcome addition, but its inbound link counts were sometimes unreliable, it never focused on politics per se, and as I pointed out last year, the political blogs have to share the top 100 with many other genres. Since then, Technorati has lost its direction in other ways, and it’s too soon to tell whether founding CEO Dave Sifry’s departure will change things. I’m not counting on it.
So while Rivera’s list is worth analyzing, it should come as no surprise that the analysis so far has come from more tech-centric bloggers. For example, here’s TechCrunch’s Duncan Riley marveling at how important the legacy media remains, especially compared to the ’sphere in which he moves:
According to the list, based on story headlines on Memeorandum the New York Times, Washington Post and AP control over 22.4% of political headlines. The Atlantic Online, The National Review and CNN (twice) also make the top ten, leaving slim pickings for political blogs. … The (perhaps sad) state of the political blogosphere stands in contrast to the tech blogosphere, which dominates the equivalent Techmeme Leaderboard list, holding approx 64% of all spots.
The observation is fair, but I object to the judgment call. For one thing, defining the subject matter of Memeorandum as “politics” is far too narrow. Foreign affairs, U.S. diplomacy, domestic policy, electoral politics and sundry current events make up the subject matter at Memeorandum — a much broader spectrum of news and analysis than what TechMeme covers. Moreover, these subjects often require reporting from around the country and around the world that even in the digital age aged institutions with more resources than resolve continue to dominate. Most of the stories on TechMeme emanate from the Silicon Valley; Memeorandum spans the world at large.
GOP Internet consultant Patrick Ruffini has already taken a crack at evaluating what it says about the Right’s online fortunes. What it says is that Republicans and conservatives need to reinvent their online channels of communication:
Lots of bloggers have been over to Iraq, a commitment which makes the professional activists in the leftosphere look like dilettantes. Guys like Jeff [Emanuel], Bill Roggio, and Michael Yon have been the advance guard for this stuff. But nothing little has been done to institutionalize their work, to create counter-memes by controlling the upstream information flow through a system for nurturing these upstart war reporters. The failure to develop an effective counter-narrative out of Iraq is reflective of the “conservative message machine” and its reluctance to think outside the box.
Myself, I’m still thinking it over. To get started on the process, I separated all the websites on this afternoon’s Leaderboard into a few arbitrary categories and added up the percentages accorded to each. I then created a simple chart with Zoho Sheet (beating out Google Docs by a slim margin and NeoOffice by a much wider one) to visualize the statistical spread. Others will have different ways of breaking this out — and I may have different ways at a later date — but here’s what I came up with:

I should note the numbers taken off the leaderboard do not actually add up to 100%. That’s something I intend to ask Rivera about, and because the Zoho chart rounds them up to reach a sensible 100%, here are the actual numbers as I compiled them:
| ARBITARY CATEGORY | INEXACT NUMBER |
| Newspaper/Wire Content | 38.65% | Liberal Blogs & Websites | 14% |
| MSM-Backed Online Content | 11.4% |
| Conservative Blogs & Websites | 10.25% |
| Cable/TV News-Based Content | 4.7% |
| Primary Sources Online | 0.98% |
| Hard to Categorize Websites | 0.86% |
This dilutes MSM-owned websites only just a bit; as you can see, print and wire-based news stories commanded much, much more attention than websites based on television news, so you can squint and add that back in if you’d like. Add in MSM-created content specifically for the web, and it’s up over 60%. That is also a more arbitrary but, I would argue, more necessary category — “MSM Online” is where I placed any ostensibly non-partisan blog and any non-blog content by more partisan sources. These days established media organizations are creating more and more content for the web, and much of it differs in character from what they publish on dead trees. Liberal and Conservative blogs are more self-explanatory; the hard-to-categorize sites included Drudge Report and The Moderate Voice. The Primary Sources were Gallup, Rasmussen and whitehouse.gov. If anybody cares, I can forward the list as I compiled it. It could probably use some revision, and I certainly reserve the right to have made a clerical error here or there.
I’ll leave you that to chew over for now. I’ll be back with answers when I have them, and with any luck, I will be back inside of a month with a few more thoughts about what all is going on here.



Don Ho, the legendary Hawaiian crooner died of heart failure Saturday morning. Unfortunately not so many people heard the sad news because nobody in the media dared say his last name anymore.
Let me get this straight: Don Imus drops a comment about the Rutgers women’s basketball team being a bunch of “nappy-headed ho’s,” and the mediasphere goes berzerk. But nappy-headed Hawaiin icon Don Ho dies, and you can almost hear crickets chirping out there. Coincidence or conspiracy? Discuss.

In order as announced, PC World considers the top three Internet scandals to be: The blogger-led debunking of CBS’s report on Bush’s Guard service, 3. Dan Rather Bids a Font Farewell; the revelation of then-Rep. Mark Foley’s inappropriate e-mails to minor staffers, 2. A Real Page Turner, and the Drudge Report publishing Newsweek’s spiked story about Monica Lewinsky, 1. Monica-gate and Whitewater.
Probably Elizabeth or: Comment Registration Makes Good Neighbors
Since last week, D.G. Hall (née Joe Tobacco) of Cadillac Tight has been trying to nail down the identities of a couple of interesting commenters on his blog, who abruptly appeared this past week, then just as abruptly left. And you probably already know exactly who one of them is.
If nothing else, it was an off-message moment for John Edwards’ campaign and for Elizabeth (or as we like to call her, EE) as well.
Hall noticed the story and posted an excerpt, “wondering” why the leftosphere hadn’t noticed this. On which post, of all people, EE (or someone purporting to be her) left a comment advancing her side of the story:
Hall welcomed her to the site and asked for confirmation that she really said of Johnson, “I wouldn’t be nice to him, anyway.” The following morning, EE responded once more:
To which another commenter asked:
EE didn’t return, and as of Friday afternoon, that was that. Until yesterday, that is, when the same post received a comment from one Ronda Johnson, claiming to be the daughter of old man Johnson:
There’s something curious about the fact that every single one of Ms. Johnson’s sentences ends with an exclamation point! It doesn’t exactly come across as a sign of sincerity! Nor does the “silky pony” reference! But you never know, maybe Ronda Johnson reads blogs! After all, Elizabeth Edwards does!
Plus, there is a Ronda Johnson listed (Google her name, or call their new 411 service) as living in Raleigh. Same h-less spelling, too. Hall tried calling it, but couldn’t get an answer.
Hall had also matched EE’s e-mail address to other plausible EE registrations, such as one at My Left Wing. The address (Hall says the account is bouncing now) is probablyElizabeth at johnedwards.com, perhaps mischievously, suggesting the user knew other blog readers would question its provenance. Plus, being a minor scholar of EE’s blogospheric participaticipation, I’d say it certainly sounds like her.
As Hall graciously notes in his wrap-up post, he contacted me and I lived up to the name of this blog by matching the IP addresses to the possible commenters’ probable locations. As he puts it:
That sounds about right. Could be both, maybe even neither — but it’s probably at least one of them (EE), and someone who knows the other one (RJ). If all is as it seems, an AP story reporting some offhand comments fueled a lingering resentment between two neighboring families, subsequently breaking out into the comment section of an interested but uninvolved blogger.
Heck, they’re practically the Montagues and Capulets of the Research Triangle. Sort of not really. But just think of how it’ll play at the next PTA night.
Bonus observation! Fifteen years ago, there wasn’t a blogosphere to hash out neighborly disputes like this one. But they did have something arguably better.