Earlier this week, Blog P.I. posed a question: Who was responsible for hiring bloggers in Edwardsville? The logical answer was Matt Gross, Edwards’ chief Internet strategist, and considering the resignations of said controversial bloggers, we idly wondered if Gross would be tendering his resignation as well.
But as the headline above has already given away, we may have blogged too soon — after all, there is someone else at the campaign who is a longtime member of the blogosphere, and it is someone who wields much more power than Gross.
It’s Elizabeth Edwards.
We certainly don’t know for a fact that EE (as we’ll refer to her from here on) recommended Amanda Marcotte and Melissa McEwan for the jobs of blogmaster and blog wrangler (respectively) but we can demonstrate that she would have been in a position to know about them and to make such recommendations. And if it ever did come out that EE was responsible for this mess, it would renew questions about how much control she has over John Edwards’ campaign — and whether it hurts more than it helps.
So let’s get demonstrating:
Going back to at least the 2004 campaign, EE has not just been a mere reader of the blogs but also a commenter at some of the biggest sites on the left.
In April 2005 she took to task several members of the Democratic Underground community for making fun of right-wing radio talker Laura Ingraham’s breast cancer — EE is a breast cancer survivor herself — earning thumbs up from Michelle Malkin and others in the rightosphere.
She may have only commented at Daily Kos eight times from 2004 to 2005, but she was nevertheless one of the earliest to sign up: going by the sequential user ID numbers, EE was the 3,454th person to register; the site now has well over 100,000 registered accounts (not the same as active users).
Now, how much involvement does she actually have with blogs? Last year she told Campus Progress:
I spend a lot of time on the internet. I get a lot of information from blogs, I have a whole list including Talking Points [Memo], Daily Kos, Democratic Underground and more. Sometimes I check out the right wing sites to see what they are talking about. I have a whole folder of sites and I open them all up every day and see what catches my eye. … Sometimes I would post on blogs not under my real name. … But I had to stop doing that after John started running. Now I sometimes participate under my own name. I participate in blogs and newsgroups – not just political ones but other issues too.
Make no mistake, EE knows a lot more about the blogosphere than the average consultant.
And we also know that while she holds no official position with the campaign, she has something of a reputation for usurping the paid consultants’ authority (or so goes the chatter). In December of last year, she appeared in the comments of Illinois-focused ArchPundit to defend herself against claims that she led the ouster of star consultant David Axelrod, who handled Edwards’ media in 2004 (but this time is advising Barack Obama). As ArchPundit’s Larry Handlin put it, during the previous campaign
her handling of consultants and staff was problematic because she tends to micromanage and many would say she cuts people out of the loop. That’s a management problem. It’s also what probably endears her to those who love her and so it’s a double edged sword.
If that’s the case here, then we owe an apology to Matt Gross. Obviously there is no smoking gun evidence that EE was the instigator of the blog hires, but she most certainly would have been in a position to advise (and even make decisions) on the matter. It’s also not unreasonable to think EE would be a more avid reader of pointedly feminist blogs than Gross (not to impugn his feminist credentials). At the very least, she didn’t step in and warn that Marcotte’s rhetoric might be a little too hot for her to serve in a communications role.
Without more information, we’ll file this one under “more than plausible.” But Blog P.I. is not the first to suggest that EE had more involvement here than has been reported. Take this bit from National Journal’s most recent Dem rankings — where Edwards is ranked number three, where he has been since Obama’s emergence:
The 24 hours that elapsed between the MSM’s Blogger-gate stories and Edwards’ nuanced response has become this cycle’s unexplained, awkward Jeanine Pirro gap. We’d blame this on consultants, except Edwards routinely brags he doesn’t listen to them. This one’s on him (or her?).
Commenters at Pandagon seem to think Elizabeth Edwards was behind the decision, too. And in a Feb. 8 diary at Daily Kos, New Hampshire-based MissLaura posted a recent (but pre-controversy) interview with EE on blogs, dKos and the campaign. As MissLaura suggested in that post:
Edwards returned several times to the question of how much control campaign staff would have over what she says publicly, focusing on her efforts to resist such control. However the behind-the-scenes debate over whether to fire or stand behind Amanda Marcotte and Melissa McEwan played out days later, we have to assume that it was at least in part shaped by the presence of a powerful figure who understands blogs and who habitually works against excessive homogenizing.
Others, such as early Dean blogger Dan Conley, have predicted that her blog involvement could be a problem — although not quite like this:
There are two ways to view Mrs. Edwards’ posting on blogs. Some will wonder how wise it is for Edwards to enter this swamp. Every blogger has a sane/insane ratio for political posts … we come to accept it from our peers. But when an aspiring First Lady says something pointed, it’s not just typical Internet chatter, it’s potentially big news. Elizabeth Edwards is extremely smart and a terrific writer … but it’s an incredible high-wire act for someone so prominent to attempt.
Sure, it’s pretty neat that there’s a potential First Lady reading and writing on blogs (on her own, in her own words). It’s proof that whereas all the talk about the downfall of the MSM a couple years back proved false, the blogs certainly have delivered on some degree of democraticization of political media.
But let us observe, as if it even needs pointing out, this development has not always proved beneficial for politicians and political campaigns. No matter what, that’s been the case here. As my former colleague Marc Ambinder points out at Hotline On Call, the controversy
stepped on his health care rollout and has been the dominant theme of his campaign for a week.
Make that two weeks. The Edwards campaign did itself enough damage by waiting too long to decide what to do with their problematic bloggers, and the drawn-out hiring, firing, rehiring and resigning just made it worse. Not to mention, Marcotte’s blog-and-tell for Salon can only delay the Edwards camp from getting back on message. Alas, Edwards will not be on the Sunday shows this week.
Elizabeth Edwards may be the most powerful blog expert advising her husband’s campaign, but assuming this reasoning is on target, she also may not be expert enough.
Note: Additional links and analysis provided by Not Paul Begala.
Update: NPB adds a worthwhile clarification in the comments:
[Marcotte an McEwan] were not vetted and the communications staff was not prepared for the broadside against them. As a former communications guy myself, I can’t tell you how much incomplete information pisses us off. … It’s a legit question that Democrats should be asking of one of their own potential nominees: Why weren’t you ready for a hit job from the right?
Update, Wednesday: Thank you, everyone who commented. Thank you especially, everyone who commented on something other than “good people” and “hit job.” I have approved several comments that are redundant at best, and I will certainly approve others (even on this very post). However, please read through the comments before adding your own, and please only do so if it’s a unique thought. Bonus points if it’s actually about this post, and not the aforementioned comment.
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