Much is made of the double-G in the name and URL of the popular social news website Digg. The misspelled word is a real asset: it is much more memorable than if it was just Dig.com. But Kevin Rose and company couldn’t have had that website if they wanted it: it belongs to the Walt Disney Company. It’s a corporate page for the Disney Internet Group, which makes sense.
What about spellings with more than two Gs? A few minutes of casual WHOISing reveals the answers:
- I am actually surprised that Diggg.com is not in use, being that the most plausible misspelling. Something is definitely there, but the server only times out. The domain is registered to someone in Oslo, Norway whose first name is Kristian and last name contains letters that will not render in my browser.
- Digggg.com is more what you’d expect: A parked domain which serves Google contextual ads. It’s registered to somebody in Boise, Idaho who probably has many, many more pages like this one.
- How about Diggggg.com? That you can register at your favorite registrar. It’s not taken. If you do decide to pick it up, why not leave a note in the comments?
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