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Bloggers for Sale?

National Journal’s K. Daniel Glover, who never gets too old for this, co-wrote an op-ed for the New York Times today on bloggers who work for campaigns (based on his own reporting, which I later extrapolated into an unwieldy series of charts), and the reaction from the blogosphere could probably be best described as extreme hostility.

On first read, I didn’t quite see what the problem was, but after reading through all the posts available at Memeorandum, I can see what they’re getting at — though the reaction is, to no great surprise, overly negative. The most controversial passage seems to be this one:

Few of these bloggers shut down their “independent” sites after signing on with campaigns, and while most disclosed their campaign ties on their blogs, some — like Patrick Hynes of Ankle Biting Pundits — did so only after being criticized by fellow bloggers.

Among the fiercest detractors are friends of bloggers who worked for campaigns and who did cease their independent blogging, but are not exempted from the mild criticism offered in the story. A good example is Amanda Marcotte, who took over Pandagon from Jesse Taylor when he signed up with Gov.-elect Ted Strickland:

Daniel Glover and Mike Essl are hinting around that a lot of bloggers have undisclosed conflicts of interest and forget to include an extremely important disclaimer about some of the bloggers on their handy little chart here. You know, the part where they clearly state that bloggers like Peter Daou and our own Jesse Taylor have no conflict of interest at all. Because they quit their blogs before starting their campaign jobs so there was no conflict of interest.

Here’s Scott Shields, in the comments at MyDD:

It’s pretty clear … that I was on payroll with the Menendez campaign. I haven’t looked at all of the other examples, but I’d be willing to bet that it was pretty much the same story all around — that full disclosure was offered. What, I wonder, is Glover’s point? That bloggers are “for sale”? … I consider myself an activist first and an ideologically-driven citizen journalist second. That’s just how I’ve defined my role. It’s something I think I’ve been pretty clear about. If I believe in a candidate, I’m willing to work for that candidate. If I don’t, then I’d take a pass. At no point would I ever fail to disclose my work for that candidate. [Note: The original quote here was Jonathan Singer's which is quoted below. This has been replaced with a quote from Shields' comment. My apologies to both.]

Conservatives who weighed in had a similar reaction, though they took it less personally. Alabama Liberation Front responded with snark:

I can be bought. I just want to make that clear. If everybody else is going to discard their bloggerly principles and go a-whorin’ after political money, I don’t want to be the last blogger virgin, sitting around drinking lemonade and waiting for the phone to ring.

And a contributor to Done With Mirrors was skeptical about the apparent premise of the op-ed:

Of course I would have a problem with a politician directly paying a journalist employed as such, disclosed or not. (I don’t want politicians paying off staff writers for major newspapers, for example.) But what these bloggers are being paid for isn’t journalism, not in my book. It isn’t even “citizenjournalism,” about which term and which concept, as they are used in the blogosphere generally, I harbor deep skepticism.

All together now: Tough crowd.

The only blogger explicitly criticized is Hynes, a Republican, yet most of the outcry comes from the left. Why? Guilt by association. That’s why I think that the article might not have received such harsh criticism had it not been paired with a chart placing bloggers’ quotes about their employers next to information about what they were paid.

But the chart was a production of the New York Times, with the numbers borrowed from Glover’s original piece and the quotes attributed to each blogger taken from… well, it doesn’t say. The chart seems to imply that there’s something shocking about the fact that a blogger paid to work for a campaign would have positive things to say about their candidate. But do these quotes come from the bloggers’ personal websites? From the official campaign blogs? Were they written before or after being hired? These are important things to know before passing judgment on the propriety of the statements quoted — but the insinuation that these comments are insincere is highly misleading.

Should Glover have refused the op-ed on this basis? Maybe, but I am quite sure I would not have. Perhaps another sentence or two noting a few of the subtleties that the bloggers are pointing out now might have quelled some of the outrage — but then again, perhaps not. Take for instance the ever-subtle Atrios, who carps:

I guess the blogger ethics standard is now if you’ve ever run a blog there’s something unseemly about actually working with politicains [sic], even years later.

No, that’s not what the article says. Not even close. Atrios’ response manages to be even more overbroad than the article quoted. I respect and like Jonathan Singer, who wrote the main response at MyDD today, but he too goes overboard (albeit with more wit and humor):

While Glover does note that some of “these bloggers shut down their ‘independent’ sites after signing on with campaigns” or that “most disclosed their campaign ties on their blogs”, he fails to mention the fact that a number of the bloggers, like Jerome, largely recused themselves of writing during the course of their employment, farming out writing responsibilities to other bloggers like Chris, Matt and myself. The reason why may shock you: Chris, Matt and Jonathan do not exist, despite any previous claims. He got me. We’re all the same person. I (Jerome) have been writing under these aliases the entire time I have been working on other campaigns. I also used to write under the name of Scott Shields until I got hired under that pseudonym by another campaign. Thought you met Matt, Chris or Jonathan at Yearly Kos or some other event? Most likely you met one of the young fellows I paid to play those roles. They’re just out of work, dime a dozen actors from Los Angeles. Anyone could have played them.

At the very least, this mini-kerfuffle highlights just how difficult it can be to generalize about the blogosphere within the constraints of the short op-ed format. And I should know — earlier in the year I wrote a newspaper op-ed (though for the Washington Examiner, nothing like the New York Times) and I was roundly trashed by some of the same bloggers — although I am envious of “Roger Ailes”‘ “K. Douchebag Glover” nickname; I got nothing quite so clever.

So I can certainly sympathize. Looking back on my piece (which unfortunately is no longer online), I got some things right and some things wrong. But if I could have linked to blog posts backing up my arguments, it would have been less controversial. I would imagine the same is true here. Glover’s experience today certainly reconfirms my conclusion that newspaper op-ed columns, with their limited space and lack of hypertext, are almost invariably a terrible place to comment on the blogosphere.

This seems to be what Glover implies in a comment posted at his own blog, in response to an angry reader:

The Times wanted me to focus on people who had their own blogs and then went to work for campaigns. My original piece also included people who were paid to blog for campaigns or advise them on Internet strategy but who weren’t independent bloggers beforehand. … Furthermore, my article neither states nor implies that anyone, candidates or bloggers, is “corrupt” because of ties between the two. I don’t believe that. Candidates have the right to pay for Internet advice, blogging, etc., and bloggers have a right to be paid for that work — or to do it on a volunteer basis, if they so choose.

I get that. But that wasn’t in the article. And with bloggers on a hair-trigger response to any criticism whatsoever, the NYT piece should have said exactly that. Glover and Essl didn’t say (or mean) what many bloggers believe they said — but they didn’t not say it, either.

P.S. Don’t miss the comments, where Danny Glover adds a bit more detail about how the article came together — and adds the important fact (you would think) that Essl’s contribution was limited to designing the chart itself.

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7 Responses to “Bloggers for Sale?”


  1. 1 Danny Glover

    Hi Bill,

    Essl had nothing to do with the article other than to draw the graphic. Frankly, I was surprised to see a double byline on the piece.

    The editor never mentioned that the piece would have a double byline in all of the e-mails we exchanged, and as an editor who deals with double bylines, “contributed to this article taglines, etc., I don’t think it was appropriate in this instance. Maybe I’m crazy for saying that considering the reaction by some bloggers today because that puts more of the burden on me, but there you have it.

    All of the information, including the quotes by the bloggers, was provided by me. The version I sent to the Times included links (though I believed they would only be used for fact-checking, just because that’s the way it works in print journalism).

    I seriously doubt having included them would have changed the minds of any of my knee-jerk critics. One thing that might have helped would have been more information on the issue of disclosure. The chart initially was going to have a chart that listed the various ways that the bloggers disclosed their ties. But as I told Micah Sifry at Personal Democracy Forum, we dropped that section and instead went with the general sentence with just the one named example.

    I’m not convinced that keeping that part of the chart would have mattered in terms of sparing me the outrage, but maybe.

    Danny

  2. 2 reader_iam

    Thanks for the link to Done With Mirrors.

    I should have explained it, but the \”citizenjournalism\” was written that way on purpose. That\’s how I refer to it using a particular and skeptical tone, in specific contexts, when talking in real life about the whole idea in terms of some sort of mass movement that\’s supposed to replace traditional journalism. Call it a silly little quirk, if you will–but absolutely in keeping with my personal sense of blogging as it applies to me, in particular: It\’s talking, spouting off, thinking aloud–whatever, much like what I do in conversation in real life. Journalism it ain\’t!

    [Editor\'s note: The [sic] has been removed. And these stupid backslashes in front of each apostrophe are apparently some kind of idiotic bug in WordPress that serve only to let readers know a comment has been updated, a fact I\’ve already addressed. If anyone knows of a plugin that will fix this, please let me know.]

  3. 3 Scott Shields

    Come on, Danny. The ‘outrage’ (in my case, it was more irritation) came directly from the fact that, while you list our names, websites, payments (mostly inaccurate, as I understand it), candidates, and quotes, you failed to also include the ways in which we did or did not disclose our arrangements. That’s a glaring omission. I can’t believe that you seriously wonder whether or not “keeping that part of the chart would have mattered.” It most certainly would have.

  4. 4 Jim Treacher

    “Conservatives who weighed in had a similar reaction, though they took it less personally.”

    You should assign this phrase to a hotkey.

  5. 5 Essl

    I believe the style for the “Op-Chart” is to list the designer and the writer under the same umbrella. I agree that it’s a bit strange. Although I’ve never been called sleazy or an assclown before so I’m happy to have been involved!

  6. 6 PoliticalChase

    I disagree with your statement, “The only blogger explicitly criticized is Hynes, a Republican, yet most of the outcry comes from the left. Why? Guilt by association.”

    The problem is Glover’s implication of impropriety accompanied by stereotyping, and quite frankly you are doing the same.

    If Glover has a problem with publishers’ revenue being generated from political sources, then he need look no further than the mirror. The National Journal is not Sports Illustrated.

    Furthermore, what was his point to begin with?

    For a more detailed response go to:

    http://www.thepoliticalchase.com/journal/2006/12/3/nyt-and-the-national-journal-attack-bloggers.html

  1. 1 Daniel W. Drezner
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