By process, Republicans have eliminated the probability (if not possibility) that anyone but John McCain will be the party’s nominee. Meanwhile, the Democratic contest now appears certain to last several more weeks at least. As little as two months ago, the prognosticators had the Democrats deciding early with the GOP going to a brokered convention, yet the opposite is occurring.
The conventional wisdom right now seems to be that that this is going to hurt Democrats and help Republicans. McCain now has time to win over disaffected conservatives, raise money for the general election and hone his positive message. Meanwhile, the Democrats may not know who their nominee is for sure until a month hence, and whomever emerges victorious will not only have these disadvantages against McCain but may also have to deal with more-serious-than-usual intra-party divisions. That is, a long hard slog between Cinton and Obama could leave the losing faction demoralized and slow to rejoin the fray.
I’m not sure this is correct, at least not overall. Sure, McCain will be better prepared and the Democrat will have to mend fences late. But we’re only talking about the campaigns and party apparatii. This is the age of the 527. And it cannot go without noting that this is true in no small part to McCain’s own campaign finance legislation which, by limiting soft money to the parties, weakened those institutions and, by leaving open a “loophole,” allowed issue-advocacy 527s to replace them.
Certainly, a pro-McCain 527 could launch anytime now, and I assume at least one will. But 527s are less effective at building up than tearing down. Whereas a party must build a governing coalition to succeed, 527s are often driven by a narrow faction or collection of issues. Because coordinating between a campaign and 527 is illegel, they can’t share strategy or resources, and likely won’t know the others’ targets. It’s almost designed to waste resources.
But a negatively-focused 527 doesn’t necessarily need to know whether Obama will be nominated in order to start hitting McCain. So far, we’ve been told that McCain will keep the U.S. in Iraq for 100 years, will start more wars in the meantime, and that he is very old. We will undoubtedly hear more soon. And once the key themes are worked out online, we’ll start seeing them on television.
Meanwhile, Republican 527s can’t be sure that targeting one candidate or the other won’t be money or resources wasted. The RNC just rolled out an Obama Spend-o-Meter, which does in fact play to a McCain strength, especially as the GOP itself has lost credibility on the matter. On the other hand, talking about big-spending Democrats is a pat response. It could just as easily have been the Clinton Spend-o-Meter.
Unfortunatley for McCain and the GOP, a candidate-specific strategy will just have to wait.
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