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Archive for October, 2007

Web 2.0 May Change Media, But You Can’t Trace Web 2.0

Not to turn Blog P.I. into a catalog of things I did last weekend, but on Saturday I sat on a panel at the Phillips Foundation’s fall retreat for recipients of its journalism fellowships (about which more below). My co-panelists were Jose Vargas from the Washington Post, Amy Schatz from the Wall Street Journal, and Abbi Tatton from CNN. I was a replacement fill-in, which is why I was the lone non-journalist — but hey, I was a licensed journalist not too long ago, so, close enough for (the discussion of) government work.

The subject was how technology is changing politics — a mandate broad enough to take it in almost any direction. And if anything, I was the wet blanket of the panel. My opening comments focused on how the Internet is changing politics in ways not unique compared to previous technologies, techniques and politics. I didn’t get all the details out on Saturday, but the argument went something like:

Radio : FDR’s fireside chats :: Blogs : The Fred File* and ‘04/’06 predecessors

Television : Nixon/Kennedy Debate :: YouTube/Internet video : “Macaca”

Direct mail/voter files : Richard Viguerie’s first claim to fame :: E-mail lists/subscribers : Why John Kerry matters in 2008

Radio and blogging both gave candidates ways to bypass established media channels and speak directly to supporters and voters. Television and online video can reframe the public’s perception of political events. Direct mail then as e-mail now communicate around the media as well as solicit campaign funds from an (ideally) opt-in crowd.

Panels such as these are at their best when the most interesting comments come from the audience. One theme that emerged in discussion was how even print journalists are being asked to produce short video (and audio) segments for the Internet when reporting from the road. To some extent, each of my fellow panelists had witnessed or dealt with this issue. It’s an interesting and even logical development, as online ad revenues rise compared to the dead tree edition. One also has to also wonder how thin it stretches their already-dwindling reportorial resources. At least in the Morissettean sense, it’s ironic that the migration of news content to the web coincides with layoffs owing to competition from the web.

My friend Robert Bluey, also present, volunteered that his alma mater, Ithaca College, is now offering a course it calls “Backpack Journalism.” He explains in an interesting post at his own blog:

Students are given a backpack with a MacBook, video camera, digital camera, a recording device and other instruments to produce a story. After receiving their assignments, the students are dispatched to cover the story using multiple media.

I find this new kind of journalism fascinating. However, I also sympathize with working journalists who are primarily writers, who may now find themselves needing to acquire new skills to adapt to a changing industry. My co-panelists are among the lucky ones — I suspect they’ll learn new tricks more quickly than some of their older colleagues.

One of whom might be Michael Scully, former journalist, journalism professor and blogger (but not the writer from The Simpsons). I tend to share his fears about what “backpack journalism” will mean in some (many, most?) newsrooms:

If Backpack Journalism is about sending ONE person out into the field to report a story, than Backpack Journalism is a travesty. It’s an accountant’s dream but an editor’s nightmare. Accountants love it because you’re sending one person out into the field to produce the work of three people; it’s an editor’s nightmare because the quality of the work is diminished.

I submit that the true business model for New Media must be to send THREE people out into the field. Let one report, one produce, one shoot. Each skill is very important, each skill is very different, each skill has a professional value.

On the other hand, someone who could do all three well would be highly sought-after and accordingly compensated. If the job description caught on, it would presumably spur different kinds of students to enter journalism in the first place. Myself, I actually applied to film school out of high school, but instead pursued print journalism in-state, as I that proved more realistic. But if becoming a “backpack journalist” was an option at Allen Hall, I’d at least have given it the old college try. Heck, I might have even finished my Journalism double-major.

· · ·

And you know, I bet we can fit this into a hastily-assembled anti-triumphalist SAT problem like the ones above:

Print Journalists : The Internet :: Pre-Internet Journalists, I.e. Mostly Print Journalists : Every New Media Before the Internet

Note: As I promised above, a bit more about the Phillips Foundation Journalism Fellowship Program. They are presently seeking applicants for 2008. If you’re inclined toward constitutional democracy and classically liberal economics, and have less than ten years of journalism experience, then you (yes, you!) could land $50,000 to $75,000 to write on a topic of your choosing. Details here. Tell ‘em Blog P.I. sent you.

*I was also the only panelist with a client of current interest, so it made for a few interesting moments as the subject was indeed taken in almost any direction. Hats off to the Standard’s Michael Goldfarb for trying to get me to make news.

I Am a Stephen Colbert Expert (And So Can You!)

I am quoted in the Yeas and Nays column of today’s Washington Examiner, commenting on the blogospheric reaction to Stephen Colbert’s presidential campaign announcement… or should I say “campaign” announcement. Here was my takeaway:

“Blogs are attracted to shiny objects, and Colbert is nothing if not a shiny object,” Beutler said. “Even serious-minded bloggers can’t resist.”

I wish I had said “bloggers are attracted,” considering that blogs themselves are inanimate objects (heck, they’re not even objects) and incapable of being attracted to things without the help of a blogger… but I think the point gets across. Meantime, kudos to Jeff Dufour and Patrick Gavin for running my specific numbers:

[A]fter Colbert announced Oct. 16, he was mentioned on 0.09 percent of all blog posts (not just political blogs). Hillary Clinton had the same level of mentions during the same period, and Rudy Giuliani was mentioned on 0.08 percent of blogs. In terms of raw numbers, Beutler said, “In the three-day period surrounding his announcement (day of, morning after, and one more day) 748 different blog posts mentioned the phrases ‘Stephen Colbert’ and ‘president.’ If you run the same search for ‘Hillary Clinton’ without ‘president’ — since we assume any post about her is also about her candidacy — we get 727 posts. [So] even though our search string for Hillary was less stringent he actually scored more mentions than she did.”

The figures above are probably more in-depth than the average reader of gossip columns can handle, but then again this is Washington, where even the gossip is a bit wonkish (Drew Carey visits Reason Magazine!).

But for the purposes of Blog P.I., it’s not quite enough. The numbers above actually come from two different sources — the percentages come from the Icerocket Trend Tool and the raw numbers from Google Blogsearch — so no mathematical formula should feature both numbers. Keeping in mind that all of these tools are flawed, it’s my belief that when they show the same pattern, you’re onto something. And this is it:

Stephen Colbert, Hillary Clinton and Rudy Giuliani compared

Here are the Google figures for Colbert, Hillary and Rudy. And the figures for comparing Colbert’s announcement to the (more) legitimate candidates come from this February post.

I think that takes care of everything. What does this say about Colbert? Certainly, he is as relevant — and his satire as cutting — as when his late-night show spun off from Jon Stewart’s “Daily Show” nearly two years ago. That’s pretty impressive, considering the essential gimmickiness of the program.

But will he remain as relevant past 2008, with President Bush out of office? That is, of course, assuming he doesn’t follow President Bush into office.

P.S. Not just the Facebook group that’s more popular than the Obama one that inspired it, but Stephen Colbert has more support (at least according to Rasmussen’s robots) than Ron Paul? Is Colbert Nation really fiercer than the “Google Ron Paul” set? I have my doubts, but the poll is amusing.

(FWIW: I’m with Fred.)

Dear Leaderboard, or: Mmmm… Pie Chart!

When Gabe Rivera unveiled his Techmeme Leaderboard a few weeks back, we politically-minded Internet junkies experienced something akin to spending Christmas morning watching another kid open presents. Okay, that’s pushing it. Maybe it’s like comparing your Easter morning haul with a friend who received a Nintendo game, when all you got was chocolate (I’ve forgiven, but never forgotten).

Top 25 sites on the Memeorandum LeaderboardIt made sense, though. The bloggers who show up on Techmeme are much more likely to track themselves on that site than are the bloggers who populate Memeorandum likely to watch themselves. Of couse, all tech bloggers are geeks in good standing, while only some of us political types are. So they get the goodies first.

But as expected, Rivera rolled out his Memeorandum Leaderboard, and he did so this week. As he explained, the Leaderboard

identifies 100 of [the most influential political blogs], ranking sources simply by how much they’ve appeared on memeorandum in the past month. It updates every 20 minutes and offers archives of past days. … The memeorandum Leaderboard doesn’t tell the whole story of course. For instance, influential curators of opinion like Instapundit.com don’t figure highly given memeorandum’s preference for longer articles. Yet it remains a handy portal to many of the sources with the greatest role in framing and shaping the national debate.

It’s handy, all right, and it fills a need. Five years ago, in a very different political blogosphere, The Truth Laid Bear Ecosystem was the definitive guide to the top political blogs. But with Rob Neppell (née N.Z. Bear) now focused on other projects, it’s fallen into obsolescence. The Technorati Top 100 was a welcome addition, but its inbound link counts were sometimes unreliable, it never focused on politics per se, and as I pointed out last year, the political blogs have to share the top 100 with many other genres. Since then, Technorati has lost its direction in other ways, and it’s too soon to tell whether founding CEO Dave Sifry’s departure will change things. I’m not counting on it.

So while Rivera’s list is worth analyzing, it should come as no surprise that the analysis so far has come from more tech-centric bloggers. For example, here’s TechCrunch’s Duncan Riley marveling at how important the legacy media remains, especially compared to the ’sphere in which he moves:

According to the list, based on story headlines on Memeorandum the New York Times, Washington Post and AP control over 22.4% of political headlines. The Atlantic Online, The National Review and CNN (twice) also make the top ten, leaving slim pickings for political blogs. … The (perhaps sad) state of the political blogosphere stands in contrast to the tech blogosphere, which dominates the equivalent Techmeme Leaderboard list, holding approx 64% of all spots.

The observation is fair, but I object to the judgment call. For one thing, defining the subject matter of Memeorandum as “politics” is far too narrow. Foreign affairs, U.S. diplomacy, domestic policy, electoral politics and sundry current events make up the subject matter at Memeorandum — a much broader spectrum of news and analysis than what TechMeme covers. Moreover, these subjects often require reporting from around the country and around the world that even in the digital age aged institutions with more resources than resolve continue to dominate. Most of the stories on TechMeme emanate from the Silicon Valley; Memeorandum spans the world at large.

GOP Internet consultant Patrick Ruffini has already taken a crack at evaluating what it says about the Right’s online fortunes. What it says is that Republicans and conservatives need to reinvent their online channels of communication:

Lots of bloggers have been over to Iraq, a commitment which makes the professional activists in the leftosphere look like dilettantes. Guys like Jeff [Emanuel], Bill Roggio, and Michael Yon have been the advance guard for this stuff. But nothing little has been done to institutionalize their work, to create counter-memes by controlling the upstream information flow through a system for nurturing these upstart war reporters. The failure to develop an effective counter-narrative out of Iraq is reflective of the “conservative message machine” and its reluctance to think outside the box.

Myself, I’m still thinking it over. To get started on the process, I separated all the websites on this afternoon’s Leaderboard into a few arbitrary categories and added up the percentages accorded to each. I then created a simple chart with Zoho Sheet (beating out Google Docs by a slim margin and NeoOffice by a much wider one) to visualize the statistical spread. Others will have different ways of breaking this out — and I may have different ways at a later date — but here’s what I came up with:

Memeorandum Leaderboard (by source type) - http://sheet.zoho.com

I should note the numbers taken off the leaderboard do not actually add up to 100%. That’s something I intend to ask Rivera about, and because the Zoho chart rounds them up to reach a sensible 100%, here are the actual numbers as I compiled them:

ARBITARY CATEGORYINEXACT NUMBER
Newspaper/Wire Content 38.65%
Liberal Blogs & Websites 14%
MSM-Backed Online Content11.4%
Conservative Blogs & Websites10.25%
Cable/TV News-Based Content4.7%
Primary Sources Online0.98%
Hard to Categorize Websites0.86%

This dilutes MSM-owned websites only just a bit; as you can see, print and wire-based news stories commanded much, much more attention than websites based on television news, so you can squint and add that back in if you’d like. Add in MSM-created content specifically for the web, and it’s up over 60%. That is also a more arbitrary but, I would argue, more necessary category — “MSM Online” is where I placed any ostensibly non-partisan blog and any non-blog content by more partisan sources. These days established media organizations are creating more and more content for the web, and much of it differs in character from what they publish on dead trees. Liberal and Conservative blogs are more self-explanatory; the hard-to-categorize sites included Drudge Report and The Moderate Voice. The Primary Sources were Gallup, Rasmussen and whitehouse.gov. If anybody cares, I can forward the list as I compiled it. It could probably use some revision, and I certainly reserve the right to have made a clerical error here or there.

I’ll leave you that to chew over for now. I’ll be back with answers when I have them, and with any luck, I will be back inside of a month with a few more thoughts about what all is going on here.