At Freedom to Tinker, Ed Felten gives a good overview of the threat the CopyBot application poses to the economy of Second Life. If you’re not familiar with the Second Life metaverse, but you do recall the “World of Warcraft”-themed season premiere of “South Park” this fall, then the situation Felten describes might ring a bell:
If you’re not familiar with virtual worlds, you might think the word “economy” is a stretch. But really it’s not. SecondLife has about 1.5 million residents. Residents are given a sophisticated toolset they can use to design complex objects, specifying the objects’ shape, appearance, and behavior. Objects can be sold for a currency called Linden Dollars. Linden Dollars are real money — they can be traded for U.S. dollars on currency exchange markets. Quite a few people make their living in SecondLife, running businesses that make Linden-Dollar profits, which are then cashed in for U.S. dollars. Most days, the SecondLife economy sees transactions worth a total of between $500,000 and $1,000,000 (real U.S. dollars). This is clearly a real economy.
To understand the possible impact of CopyBot, imagine such a thing existed in real life. Point this CopyGadget at any real-world object, push a button, and you get a perfect copy of that object. Want a new Lambourghini sportscar? Just find one in a parking lot and copy it. Like the lime sorbet at the local ice cream parlor? Buy a cup, take it home, and fill your freezer with copies. When you get down to the last cup in the freezer, just copy it again. You get the idea.
I’ve been getting to know Second Life for a few weeks now, and even though political uses of the virtual world are not directly susceptible to this kind of chicanery, it certainly poses an indirect threat. Sure, Second Life is big now — but so were Napster and Friendster.
If there is nothing else to be learned here, do not name your company anything ending in “-ster.” If there is something else to be learned from this, it’s that Second Life creator Linden Labs must settle this quickly and definitively. According to New World Notes, the actual damage so far is very limited, but that’s no reason to sigh with relief. As that business with John Seigenthaler goes to show, even a minor problem can be magnified many times in the media’s perception — especially if you’re doing something new and unproven, like a user-written encyclopedia or user-built virtual world.
P.S. Because I can never resist using an available screen grab, here’s the Second Life version of yours truly chilling out on the seaside balcony of a Japanese-themed luxury home:

Yes, I am sitting fully-clothed in an operational hot tub. Considering that I’m also trespassing, that’s probably for the better.
Because I’m a sucker for nametags and PowerPoint presentations, during lunchtime hours on Wednesday I attended a panel discussion co-sponsored by GWU’s Institute for Politics Democracy & the Internet (yes, “Politics Democracy”; no, I’m not sure which word is supposed to modify the other) and PR agency Edelman*. But there was another reason to attend, and Edelman was it — the






















Yea, Though I Walk Through The Valleywag of the Shadow of Death…
Readers of Blog P.I. probably don’t venture very far into the tech blogosphere (a.k.a. the first blogosphere) but one of its higher profile, more controversial sites, is Valleywag. It’s another title owned by Nick Denton’s Gawker Media, where since February of this year, editor Nick Douglas (formerly of publicity stunt-turned-blog Blogebrity) has chronicled the embarrassing hygienic deficiencies of Google’s top brass, suspicious promotional practices of Google’s founders, and… some other stuff about Google, as I recall. But I kid. It’s a fun blog — Wonkette for the IT department. Or, it was until today.
Sometime over the weekend, Denton dismissed Douglas from the site, implemented a new layout, new typesetting, and apparently a new focus (more money, less sex). Here’s what it looked like yesterday:
And what it looks like today:
Moreover, Denton has installed as interim blogger none other than himself. Which could work — he was a tech journalist prior to being an entrepreneur, and was an early, uh, blogebrity himself (if you remember Glenn Reynolds linking favorably to Denton’s hawkish post-9/11 proclamations, pat yourself on the back).
However, here at Blog P.I. we make no bones about getting a kick out of comment sections that turn on the site’s bloggers, and the reaction to Denton’s first post is truly something to behold. Some of the better responses:
And elsewhere, tech bloggers are none too pleased, either. Here’s Zooomr evangelist Thomas Hawk:
Ethernet inventor Richard Bennett looks at it from a different angle:
And he’s not alone — Matthew Ingram updated a critical post to praise Denton’s later report on mega-sites Fark and Digg ditching John Battelle’s Federated Media for a new ad network run by Maxim (yes, that Maxim). It’s a new direction, for sure. Whereas Gawker, Defamer and Deadspin reign as the definitive gossip sites for NYC media, Hollywood and professional sports respectively, Valleywag wouldn’t be considered a rival to, say, frequent Douglas target Michael Arrington of the hugely popular TechCrunch. It looks like Denton wishes to compete with Arrington, rather than merely antagonize him. And Denton certainly has the connections to make that work. But Douglas’ Valleywag was something different. Denton’s Valleywag, not so much.
Meanwhile, lit fic crit Edward Champion keeps things short and sour:
As I always say about this time: Tough crowd. But that’s the blogosphere for you, and if anyone’s developed an epidermal layer strong enough to withstand this onslaught, it’s Denton. And if there’s anything serious to be said here, it’s that the blogosphere expects accountability and openness from its counterparts in cyberspace as well as its subjects/targets in meatspace. That’s one thing you would think Nick Denton would have figured out by now.
P.S. For what it’s worth (and I realize it may not be much) I was among the first to notice Blogebrity when the site launched as a preview of an alleged blog equivalent of People Magazine speculate about what it was way back when it launched in May 2005. I would also add that I was among the first to report the truth — it was an entrant in the first Contagious Media contest — although I believe I was the only political blogger to pay it any attention at all. History repeats itself.
Update: Via 10 Zen Monkeys, I learn that I didn’t read far down enough to find the actual best comments to Denton’s first post:
If there’s an Adam Sandler joke to be made here, I don’t know what it is.
Second Update: Wisely, Valleywag has dropped the use of Courier in the regular copy.
And again via 10 Zen Monkeys, the truth comes out: Douglas was indeed fired, apparently for trying to lure News Corp. (!) into suing Nick Denton. Can’t say that sounds unreasonable.
But as I added to the comments at the end of the linked post, I recall when Denton launched Defamer in early 2004, Mickey Kaus quipped:
Can’t say that doesn’t sound like Denton’s ethos caught up with him.